#11: In this episode, we talk about the rise of podcasting on social media. We discuss what's behind the explosion of podcasts and the numerous benefits they offer both content creators and listeners. From the projected increase of podcast ad spend, to the streamlined macro content creation, listeners can enjoy the benefits of passive listening and gain insightful thought leadership. We also discuss the advantages of learning new perspectives and how podcasting has become a powerful tool for education and entertainment.Ā
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Bloomberg: "Advertising revenue in the podcasting industry is set to soar to $4.3 billion by 2024, according to PwC"
Forbes: "Triton Digital reports, year-over-year, the number of podcast downloads increased by 20% in 2022"
Hootsuite: "YouTube has 1.7 billion unique monthly visitors"
Oberlo: "The number of listeners worldwide is expected to be 424.2 million this year."
Riverside: "Looking back at 2021, podcasts were most often listened to at home with only 20% of listeners reporting that they listen in the car while commuting and 59% preferring to listen at home."
Exploding Topics: "Spotify claims to have 4.7 million podcasts on its platform. While Apple has 2.5 million as of January 2023. According to Podcast Index, there are an estimated 4,116,890 podcast episodes."
Exploding Topics: "There are about 700k active podcasts. The term āActiveā is a little hard to define. If we only look at podcasts that released at least one episode in 2022, the number is about 500,000."Ā
Spotify Podcast Trends Report