In this episode of IL Corn TV, farmer and board member Shane Gray sits down with Charlie Arnot, CEO of the Center for Food Integrity, to explore how farmers can build real trust with today’s consumers. From the power of storytelling to the challenges of a post-truth world, Charlie shares what it takes to connect, engage, and communicate with meaning.

What’s Inside: 

0:49 – Inside the Center for Food Integrity
2:07 – Why trust matters more than science alone
3:58 – Building credibility in a post-truth world
5:24 – The storytelling edge in agriculture
6:05 – How consumers view ag technology
7:36 – What most people don’t know (and why it matters)
8:08 – Listening for shared values
8:46 – Final take: listen more, speak less
9:02 – Not To Be Corny

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More at: The Center for Food Integrity: https://foodintegrity.org/

LookEast Website: https://lookeast.com/people/charlie-arnot/

Facebook: https://www.facebook.com/LookEastBuildsTrust/

LinkedIn: https://www.linkedin.com/in/cmacharlie/

Twitter/X: https://x.com/charlie_arnot?lang=en


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