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Title: Engage!

Subtitle: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Author: Brian Solis, Ashton Kutcher (foreword)

Narrator: Tom Zingarelli

Format: Unabridged

Length: 12 hrs and 50 mins

Language: English

Release date: 10-21-10

Publisher: Audible Studios

Ratings: 3.5 of 5 out of 51 votes

Genres: Business, Marketing

Publisher's Summary:

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:

Critic Reviews:

"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach." (Tony Hsieh, CEO, Zappos.com)

"Social media is changing everything about the way people relate socially, in commerce, and in politics. Engage! gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It's the real deal." (Craig Newmark, founder, Craigslist.com)

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Title: Socialnomics

Subtitle: How Social Media Transforms the Way We Live and Do Business

Author: Erik Qualman

Narrator: Nick Sullivan

Format: Unabridged

Length: 8 hrs and 19 mins

Language: English

Release date: 09-21-09

Publisher: Audible Studios

Ratings: 3.5 of 5 out of 100 votes

Genres: Business, Marketing

Publisher's Summary:

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. In Socialnomics, you will learn:

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Title: Magical Worlds of the Wizard of Ads

Author: Roy H. Williams

Narrator: Roy H. Williams

Format: Unabridged

Length: 6 hrs and 14 mins

Language: English

Release date: 03-04-09

Publisher: Wizard Academy Press

Ratings: 4 of 5 out of 27 votes

Genres: Business, Marketing

Publisher's Summary:

Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion. His practical guidance will show you:

©2001 Roy H. Williams; (P)2001 Roy H. Williams

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Title: In Search of the Obvious

Subtitle: The Antidote for Today's Marketing Mess

Author: Jack Trout

Narrator: Sean Pratt

Format: Unabridged

Length: 6 hrs and 42 mins

Language: English

Release date: 01-29-09

Publisher: Gildan Media, LLC

Ratings: 4 of 5 out of 89 votes

Genres: Business, Marketing

Publisher's Summary:

We are in an era of killer competition. Category after category is perceived as a commodity. This fact is the central reason the critically important function of marketing is such a mess. It's also why the average chief marketing officer barely lasts beyond two years in the job.

In this audiobook, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization or data mining, marketers should be searching for that simple, obvious differentiating idea. This search should begin with what Trout considers the best book ever written on marketing - even though it was published in 1916 and isn't about marketing. Entitled Obvious Adams: The Story of a Successful Business Man, it lays out the five tests of an obvious idea that will lead you to the right marketing strategy for any product. Trout goes beyond the obvious by laying out what gets in the way of this search, like the Internet, advertising people, marketing people, Wall Street, research, even the future. These are all huge distractions that keep marketers from their most important task: differentiating their products.

To bring these principles for finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business.

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Title: Spanning Silos

Subtitle: The New CMO Imperative

Author: David Aaker

Narrator: Phil Gigante

Format: Unabridged

Length: 6 hrs and 59 mins

Language: English

Release date: 11-25-08

Publisher: Brilliance Audio

Ratings: 3 of 5 out of 3 votes

Genres: Business, Marketing

Publisher's Summary:

As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster cooperation and synergy.

This isn't easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just 23 months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to:

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Title: The New Elite

Subtitle: Inside the Minds of the Truly Wealthy

Author: Jim Taylor, Doug Harrison, Stephen Kraus

Narrator: Jim Bond

Format: Abridged

Length: 7 hrs and 7 mins

Language: English

Release date: 09-18-08

Publisher: Brilliance Audio

Ratings: 3.5 of 5 out of 21 votes

Genres: Business, Marketing

Publisher's Summary:

In The New Elite, the authors reveal what motivates our country's most powerful and influential class, what they want, where they shop, and how they really spend their money.

With candor and unique insight, they reveal that the people who drive our economy are not Ivy league-educated, luxury-seeking socialites. While they include luminaries like Bill Gates, David Geffen, Ralph Lauren, and Donald Trump, they also include the small business owner next door.

Based on unprecedented research, including hundreds of interviews with members of this unique group, The New Elite uncovers the five classes of America's newly wealthy - including those who struggle with its implications, those who refuse to let it change them, and those who give it away - and how each of them is changing our culture and economy.

This is an entertaining and enlightening look at America's ruling class, the profound ways they have redefined what it means to be rich, and how we court them.

Critic Reviews:

"[This] fresh take on the habits of the American economic elite will be indispensable to marketers." (Publishers Weekly)

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Title: VangoNotes for Marketing Management, 13/e

Author: Philip Kotler, Kevin Lane Keller

Narrator: Bryan Kennedy, Zoe Winslow

Format: Original Recording

Length: 7 hrs and 23 mins

Language: English

Release date: 07-23-08

Publisher: Pearson Education, Inc.

Ratings: 3.5 of 5 out of 18 votes

Genres: Business, Marketing

Publisher's Summary:

Study on the go with VangoNotes. Just download chapter reviews from Marketing Management, 13/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each chapter of your textbook:

©2009 Pearson Education, Inc.

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Title: The Age Curve

Subtitle: How to Profit from the Coming Demographic Storm

Author: Kenneth W. Gronbach

Narrator: Max Bloomquist

Format: Unabridged

Length: 6 hrs and 6 mins

Language: English

Release date: 07-02-08

Publisher: Brilliance Audio

Ratings: 4 of 5 out of 69 votes

Genres: Business, Marketing

Publisher's Summary:

As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them - and their money.

In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively.

Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda), this book will show listeners:

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Title: Scientific Advertising

Author: Claude C. Hopkins

Narrator: Core Media Productions

Format: Unabridged

Length: 2 hrs and 2 mins

Language: English

Release date: 12-07-07

Publisher: Core Media Productions

Ratings: 4.5 of 5 out of 88 votes

Genres: Business, Marketing

Publisher's Summary:

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".

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Title: Guerilla Marketing Weapons

Author: Jay Conrad Levinson

Narrator: Barrett Whitener

Format: Unabridged

Length: 6 hrs and 35 mins

Language: English

Release date: 11-16-06

Publisher: Blackstone Audio, Inc.

Ratings: 3.5 of 5 out of 81 votes

Genres: Business, Marketing

Publisher's Summary:

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations. All the weapons are inexpensive to implement, and fully half of them are absolutely cost-free - a bonanza that liberates cash flow. Included are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference for your company.

©1990 Jay Conrad Levinson; (P)1996 Blackstone Audio Inc.

Critic Reviews:

"This very practical guide should be consulted by both practitioners and students of business." (Library Journal)

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