Think podcasting is just another marketing trend? Think again.

In this episode we dive into how podcasting—done right—can become one of the most powerful tools in your business storytelling arsenal.

I am joined by the brilliant Natalie Jamieson: podcast creative, Q&A host, culture journalist, and all-around podcast powerhouse. With a background in radio and a portfolio that includes shows for Spotify, Universal, and the BBC, Natalie brings insider wisdom (plus some juicy celebrity gossip!) on how to use podcasting to genuinely connect with customers, spark curiosity, and build trust.

From her secrets on interview techniques that get people talking, to how she’s built long-form storytelling that drives emotional connection, Natalie shares practical advice on how to engage your audience with authenticity.

Whether you’re dreaming of launching your own show or thinking of guesting on others, this episode is a must-listen.

“Listening to others is always best” – Natalie Jamieson

Key Takeaways

• Always build your podcast around a goal
• Make the podcast about something you care about.
• Podcasting is a lot of work - editing and marketing a podcast can be time-consuming.
• Think about your audience, as podcasting is an intimate medium to connect with them.
• Do your research to get the best results as a podcaster or guest
• Listening is crucial for effective interviews.
• 
  

Guest information:

Follow Natalie on socials

https://www.instagram.com/nataliejamieson/ 

https://www.linkedin.com/in/natalie-jamieson-993095b/ 

https://x.com

Listen to Natalie’s podcast

https://linktr.ee/bestsellerspodcast 

Find out more about Natalie

https://www.thersa.org/people/natalie-jamieson/ 

Your host:

You can find out more about Katie Flamman, your host, by visiting:

https://katieflamman.co.uk

If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: [email protected] 

Sign up for Katie's Monthly Missive here:

https://katieflamman.co.uk/subscribe/

To keep up with Katie's working life, follow her on 

instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/

Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.

Produced by Between Tracks - https://www.betweentracks.com/