Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.
Title: Your Company Sucks
Author: Mark Stevens
Narrator: Richard Allen
Format: Unabridged
Length: 4 hrs and 40 mins
Language: English
Release date: 06-18-13
Publisher: Audible Studios
Ratings: 2.5 of 5 out of 3 votes
Genres: Business, Management
Publisher's Summary:
Does your company go above and beyond to give companies a thrilling experience? Are you loved by your customers? Are your employees empowered to do whatever it takes to delight your customers? If not, then you face the risk that your customers will feel that your company is just ho humor, as we bluntly put ityour company sucks. But theres an alternative.
Apple, W Hotels, Manolo Blahnik, Tiffany, Walmart, The Economist and Cheesecake Factory. What do these companies have in common? They have all made the transition from being liked to loved and then have made the quantum leap to leaving their customers and clients thrilled.
It starts with managing your business beyond the traditional, the ordinary and the acceptablethe good, kind and delightfulto an extreme state in which a companys customers are wildly devoted to the business. Customers will brag about it as if it is their own and have a level of allegiance that turns their relationships with the company into annuities. Surprisingly, very few companies really think about the customer.
But the real question is, how did they do it? Author Mark Stevens walks readers through the process step by step. Starting with why companies rarely thrill their customers, why the element of surprise is necessary, learning what isnt taught in business school, and how to infuse your business with the thrill factor.
Mark Stevens is a bestselling author, CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on a host of business matters including marketing, branding, management and sales. He has lent his insight to Carl Icahn on Fox Business Network, Associated Press, CNN International and Bloomberg TV to CNBC, MSNBC, NPR and Bloomberg Radio. Stevens also has a wildly successful blog, Unconventional Thinking, ranked among the Top 6 Marketing Blogs in the World, by www.blogged.com.
Members Reviews:
Good fast read....
Good book. I could see my current company and past companies in the book. Makes you think on what you can do better.
You know who else burned books?
Wow, I thought the era of censoring books and speech was long past, in the United States anyway. I hear they still have government censorship in backwards places like China, Saudi Arabia, and Canada. Hey, remember all those movies and vitriolic screeds against black lists and enemies lists and shouts of "McCarthyism"? Guess it just depends on who's in the White House. I'm interested in starting my own company in the near future, but I bought this book mainly to support, ah shoot, what was that thing called again? Oh right, the first amendment. Plus the author's got brass and seems like men with brass are pretty rare these days, so I like to reward that. I'm just saying...
This man will not be intimidated
Thanks Yolanda! Yes this man went on national television to defend his rights to choose his own advertisers and not be intimidated by a politically organized and coordinated attack on a radio show he advertises on. Good for him. I just bought the book thanks to you Yolanda and will recommend to as many people as I can. Mark won't be intimidated and neither will the rest of us.
Mark Stevens Delivers Again - Here's a Detailed Look...
How Do You Know if Your Company Sucks?
As Mark says, there are millions of companies in the world, and most fall far short of the CEOâs ambitionsâall for FOUR basic reasons. Below are those reasons, and what to do about them.
1.