Liz Strauss gave a masterclass tonight; at least, that's how it felt to both Frederick and myself. We talked about communicating with your audience, and Liz shared some experiences about open comment nights. We discussed positioning yourself and your blog, and how important personal branding can be.

She told us about feedback loops, and how to use them to listen to your users / clients / audience. She tought us to build our network before we need it, and why and how you should be treating your blog like a business, even if it's just a hobby. Aren't you curious yet? Start listening then. You'll be a wiser man or woman for it at the end of this.