At Brainlabs’ “Marketing to Algorithms: The Trends Your CEO Will Actually Care About in 2025, sponsored by LinkedIn, I spoke about the urgent shifts in content, influence, and storytelling.

On the panel with me was Adelise Ashdown, Global Head of Brand and Client Experience, JLL, Su-Ren Neo, Group Head of Marketing & Director, LinkedIn Asia Pacific and Seema Punwani, Partner, R3.

Marketing is no longer just about brand awareness. It is now a leadership strategy. The best CEOs approve marketing budgets and actively shape their company’s brand narrative through content creation.

Storytelling is no longer optional. If your brand does not have a compelling story, someone else will tell it for you.

Short-form video and creator-led marketing dominate, yet most brands are not adapting quickly enough. Internal creators, like CEOs, employees, and thought leaders, outperform traditional ads because audiences trust individuals more than faceless corporations.

Read the full article here.

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