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ID: 122625
Title: ...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want
Author: Maribeth Kuzmeski
Narrator: Walter Dixon
Format: Unabridged
Length: 08:07:00
Language: English
Release date: 12-14-10
Publisher: Ascent Audio
Genres: Business & Economics, Marketing & Advertising
Summary:
When you think of a great business, you often think of its clients. Theyre not just happy customers; theyre raving fans wholl take time out of their day to tell you or anyone within range just how much they love that business. Theyll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them?
If so, . . . And the Clients Went Wild! is your essential marketing toolbox for fostering the fans whose word-of-mouth will drive your growth to exponential levels. Focusing on the practicalwhats worked for a wide range of businessesand employing an eclectic mix of methods, platforms, and technologies, this go-to guide shows you five key principles for cultivating passionate and vocal clients. Access a complete playbook of techniques and approaches for connecting with clients as well as a template to build your own successful strategy.
And the Clients Went Wild! reveals how:
A gas stationyes, a gas stationdifferentiated itself and created a loyal following
A highly successful small business was started with less than $1,000 . . . and smart
partnerships
Product awareness goes viral in the hands of the right connectors
Effective client communication built an entire financial services business
Superior execution accomplishes marketing miracles every day
Businesses get celebrity status with their customers by taking advantage of current events and hot topics
You can use social media and traditional media separately and together to build excitement and win fans over
Theres a difference between feeling okay about a business and feeling complete, wild enthusiasm for it. If you want your customers to talk up your business at every opportunity, generate lasting word-of-mouth and highly valuable referrals . . . And the Clients Went Wild! is the only marketing playbook you need. Start using its proven game plan today, and discover just how powerful your biggest fans can be!