AppsemblyLine - The Salesforce ISV Podcast

Listening to Customer Feedback with Jelle van Geuns of Cirra AI


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➡️ Summary ➡️

In this conversation, Jelle van Geuns, CEO of Cirra AI, discusses the inception and evolution of Cirra AI, a tool designed to automate Salesforce admin tasks. He shares insights on the challenges of bootstrapping versus fundraising, the importance of customer feedback, and strategies for acquiring customers. Jelle also reflects on his previous venture, Decisions on Demand, and the lessons learned from that experience, including the significance of focusing on specific use cases and the dynamics of managing a remote team. He concludes with advice for early founders and highlights future opportunities within the Salesforce ecosystem.

➡️ Guest ➡️

Jelle van Geuns https://www.linkedin.com/in/jgeuns/

Cirra AI https://cirra.ai/

➡️ Takeaways ➡️

Cirra AI automates Salesforce admin tasks to save time.

Bootstrapping can be slower but allows for more control.

Customer feedback is crucial for product development.

Focusing on specific use cases can lead to better market fit.

Building relationships through events and content marketing is effective.

Pricing strategies should align with customer expectations.

Remote teams require clear communication and collaboration tools.

AI presents opportunities to enhance user experience in Salesforce.

Early founders should be open to feedback and iteration.

Everything takes longer than expected in startup life.

➡️ Youtube ➡️

Watch this episode on our Youtube channel

➡️ Keywords ➡️

Cirra AI, Salesforce, app exchange, bootstrapping, fundraising, customer acquisition, remote work, pricing strategies, AI opportunities, early founders

➡️ Hashtags ➡️

#appexchange #salesforce

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AppsemblyLine - The Salesforce ISV PodcastBy Scott Covert