How the Deal Was Done

Listening to Sellers and Finding Out What's Really Going on in their Lives So That You Can Make the Sales Process Easy and Relationship Based


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In this episode, JC shares a recent deal that he completed where he asked the seller, "What's going on?" and really listened to his answer to build trust, find out what the seller needed, and structure a deal that solved his challenges. He talks about the value of speed to lead, listening closely, and understanding what a seller really needs to structure a great deal.

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How the Deal Was DoneBy James Butler