LIT- Luca's Insight Track

This is a special bonus episode of Luca’s Insight Track. This 'Off Track' episode was inspired by my incredible and personal conversation with Zeina Abboud, a practitioner of ‘Theta’ as a healing modality. I have been a client of Zeina’s for over a year. 

In this improvised Off Track episode, I focus on 3 insights that I have taken from my overall lessons with Zeina as well as from the recent episode we shared together. The first reaffirms my conviction that our minds are absolutely the most powerful things in the universe, with the ability to put us firmly in the driving seat of our own lives - provided our subconscious is free from limiting beliefs that shackled us since childhood. The second focuses on how to deal with narcissists and the required values you must have, and finally the perfect balance that spirituality can play in our healing, even when combined with science. 

In this unfiltered and improvised episode, I share my own personal insights and values that continue to shape who I am. Off my chest and off the cuff, welcome to Off Track.

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What happens when a deeply intuitive healer steps into the spotlight to share her near-death experience, her journey into the subconscious, and her mission to help others reclaim their power? In this extraordinary episode of Luca’s Insight Track, host Luca Allam is joined by Zeina Abboud—a theta healer, trauma specialist, and spiritual guide—for one of the most profound and emotionally charged conversations to date.

This isn’t a surface-level exploration of alternative healing. It’s a deeply layered, intimate dialogue that delves into what it really means to heal—from early childhood trauma, toxic relationships, and even death itself. Zeina reveals how theta healing removes limiting beliefs from the subconscious mind, rewires the brain, and empowers individuals to rediscover their inner strength and purpose.

But Zeina's authority doesn’t come just from theory—it comes from surviving the unimaginable. After being clinically dead for 1 hour and 17 minutes, she returned to life with clarity, conviction, and a renewed mission. Her account of visiting the "Council of 12" and her insights into the unseen spiritual world will leave you questioning the nature of consciousness, destiny, and what it means to truly be alive.

Together, Luca and Zeina explore pressing themes of modern mental health: why so many people feel stuck, the invisible weight of narcissistic abuse, how childhood beliefs shape adult patterns, and the internal fear that stops us from owning our lives. They also debate the legitimacy of spiritual healing in the scientific age—citing pioneers like Bruce Lipton, Joe Dispenza, and Gregg Braden who are proving that energy, emotion, and biology are inextricably linked.

Is healing mystical or methodical? Can alternative modalities like theta healing be more than just complementary to traditional therapy? What role do free will and destiny play in our journey? And how do we protect our energy in a chaotic world that rarely allows us to pause and reflect?

This conversation is as practical as it is soulful, filled with real stories, surprising insights, and raw vulnerability. It challenges the cynical and comforts the curious—especially those quietly searching for meaning, wholeness, and peace.

Whether you believe in God, the universe, or just the power of the mind, Zeina Abboud’s story is a living testament to human resilience, spiritual depth, and the radical possibility of change.

This episode is a must-watch for anyone on a journey of self-discovery, trauma recovery, or conscious transformation. Let it be the nudge you need to reconnect with your purpose—and own the life you were always meant to live.


We are -
- Global first: Face-to-face interview with ChatGPT (avatar)
- Apple Podcasts: Best So Far 2025 (Top 10)
- Podeo: Best Trailer 2024 winner
- YouTube: 162K+ subscribers • 2M+ total views

Rankings:
UAE: #5 Society Culture • Top #16 Overall • #2 English SC
Lebanon: #2 Society Culture • Top #9 Overall
Saudi Arabia: #19 Society Culture • Top #72 Overall
Egypt: #16 Society Culture • Top #95 Overall

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This is a special bonus episode of Luca’s Insight Track. This 'Off Track' episode was inspired by my fantastic marketing conversation with Moadh Bukhash, the former CMO of ENBD and the current CMO of Pure Health. 

In this improvised Off Track episode, I focus on 3 insights that I took from my chat with Moadh. The first is where has the marketing magic gone? The absence of great advertising campaigns in 2025 vs the past is worrying as creativity, passion & inspiration seemingly have been replaced with data obsession and sticking to the safe and trusted approaches. The second insight is around the over-focus on short term results and how it plays into the hands of the CEO and CFO - at the expense of the CMO and long term business growth. Finally, why misunderstanding AI and its role in the marketing dynamic, offers an even bigger threat to removing creativity entirely from this industry. 

In this unfiltered and improvised episode, I share my own personal insights and values that continue to shape who I am. Off my chest and off the cuff, welcome to Off Track.

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What happens when one of the region’s top marketeers steps away from boardrooms to reveal the truths behind the industry? In this thought-provoking episode, Luca sits down with Moadh Bukhash—CMO of PureHealth, former CMO of Emirates NBD, and member of the renowned Bukhash family—to explore the art, struggle, and future of marketing.

This isn’t just about ad campaigns. It’s a candid, often humorous masterclass in creativity, leadership, and legacy. Moadh reflects on his journey from Mubadala and Enoch to steering some of the UAE’s most powerful brands, while unpacking timeless questions: Does the agency make the client—or vice versa? How do you build trust in “utility” brands like banks and petrol stations? And why is the hardest job of any CMO not driving revenue, but transcending generations?

They explore a shifting landscape—where AI can generate assets but not inspiration, where agencies must evolve beyond bloated overheads, and where authenticity is the only true differentiator. Along the way, Moadh shares personal insights on Arsenal fandom, growing up in a high-profile Emirati family alongside Anas Bukhash, and how culture, respect, and passion shape not only teams but entire industries.

Can marketing still inspire in a world obsessed with data and short-term funnels? What role should purpose play? How do you protect creativity under cost pressure? Moadh opens up about resilience during the 2008 crash, lessons from Arsène Wenger, and why he prefers supporting his family story over chasing the spotlight. From safe words (“zebra”) to fainting classmates and ice-breaking family names, the conversation blends wisdom with warmth.

Whether you’re a CMO, agency leader, brand strategist, or simply curious about how marketing really works—this is essential listening. Packed with real-world lessons and candid humor, Moadh’s journey reminds us that marketing is about respect, passion, and the power of storytelling across generations.

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This is a special bonus episode of Luca’s Insight Track. This 'Off Track' episode was inspired by my very informed leadership conversation with Marisa Kamall, the former MD of HSBC and the founder of Gaia network, a women’s leadership network in Dubai. 

In this improvised Off Track episode, I focus on 3 insights that I took from my chat with Marisa; how we should define effective leadership - irrelevant to the men vs. women debate; how our personal & collective unconscious bias is impacting our reality - and why we need better sources of insights to provide balance to our opinions; and finally why focusing/obsessing about titles is doing more damage than good - namely by suppressing the development & growth of your personal brand.

In this unfiltered and improvised episode, I share my own personal insights and values that continue to shape who I am. Off my chest and off the cuff, welcome to Off Track.

 

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What happens when a woman at the top of corporate life walks away from a prestigious title, a comfortable paycheck, and a high-stakes role managing over 5,000 people—only to find her voice, her purpose, and her true power on the other side?

In this deeply personal and emotionally charged episode of Luca’s Insight Track, host Luca Allam sits down with Marisa Kamall, former Managing Director at HSBC and founder of Gaia—a leadership platform designed to support and empower women across the Middle East and beyond. But this conversation isn’t just about career shifts. It’s about motherhood, identity, mental health, feminism, and the radical decision to align your life with your values.

At the height of her corporate career, Marisa was leading global teams and checking every box of success. Then, within months, she gave birth, experienced postnatal depression, was hospitalized with pneumonia, and faced a career-altering restructure. The physical, emotional, and existential toll nearly broke her—but it also set her free.

What follows is not a collapse, but a rebirth. With disarming honesty, Marisa unpacks the hidden struggles of high-achieving women and the moment she realized that power and peace could finally coexist. She shares how Gaia was born—not as a reaction, but as a purposeful stand for female leadership that is rooted in empathy, authenticity, and community.

Luca and Marisa delve into the tough stuff—unconscious bias in the workplace, the isolation of motherhood, financial insecurity, and the privilege of speaking out. They challenge old-school definitions of leadership and explore what it looks like when women stop performing and start leading on their own terms.

This isn’t a polished "girlboss" tale. It’s the real story of a woman who went through the fire—professionally, personally, politically—and emerged grounded, vocal, and awake. From the symbolism of mangoes to the shocking gender bias behind car safety design, no topic is too small or too big. The result is a compelling exploration of patriarchy, power, purpose, and what it means to truly live a values-aligned life.

Marisa Kamall doesn’t just speak about change—she lives it. And in doing so, she offers every listener the rarest kind of invitation: to question the systems we serve, to lead with integrity, and to remember that real success only matters if it feels right on the inside.

We are -
- Global first: Face-to-face interview with ChatGPT (avatar)
- Apple Podcasts: Best So Far 2025 (Top 10)
- Podeo: Best Trailer 2024 winner
- YouTube: 162K+ subscribers • 2M+ total views

Rankings:
UAE: #5 Society Culture • Top #16 Overall • #2 English SC
Lebanon: #2 Society Culture • Top #9 Overall
Saudi Arabia: #19 Society Culture • Top #72 Overall
Egypt: #16 Society Culture • Top #95 Overall

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This is a special bonus episode of Luca’s Insight Track. This 'Off Track' episode was inspired by my eye-opening conversation with Henri Arslanian, an award-winning crypto author, CNBC presenter, and co-founder of a crypto hedge fund here in the UAE. 

In this improvised Off Track episode, I focus on 3 insights that I took from my chat with Henri; how uncertainty around Crypto & negative PR are major power weapons to keep centralized and financial control, why there remains plenty of room for both education & courage in our financial decision making, and why common sense still should play the overriding role in our investments.

In this unfiltered and improvised episode, I share my own personal insights and values that continue to shape who I am. Off my chest and off the cuff, welcome to Off Track.

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What happens when one of the world’s most respected crypto minds meets one of the most thoughtful voices in media? In this electric episode of Luca’s Insight Track, host Luca Allam sits down with Henri Arslanian—global crypto authority, author, hedge fund founder, and relentless educator—for a conversation that moves far beyond hype.

Henri Arslanian is no ordinary guest. A former PwC partner, adjunct professor, CNBC co-host, best-selling author, and co-founder of Nine Blocks Capital Management—one of the world’s largest institutional crypto hedge funds—he brings a rare combination of academic rigor, practical insight, and human warmth to one of the most misunderstood industries today: crypto.

But this isn’t your typical blockchain jargon-fest. From Bitcoin’s role as “digital gold” to the explosive rise of meme coins, from the inner workings of stablecoins to the real purpose behind central bank digital currencies (CBDCs), Henri breaks it all down with energy, clarity, and zero ego. He explains why Bitcoin was a Nobel-worthy breakthrough, how the double-spend problem was solved, and why decentralization isn’t just technical—it’s a civilizational shift.

The conversation also covers the harsh realities: the scams, the regulatory failures, and why “crypto bros” damage the industry’s public image. But Henri brings more than criticism—he brings solutions. He advocates for financial literacy for all, shares the vision behind his children’s book Decoding Crypto, and passionately explains why even a $10 purchase of Bitcoin can change how people see money and value.

What makes this episode truly special is the balance between global finance and personal reflection. Henri shares his Armenian roots, the multigenerational immigrant journey that shaped his perspective, his law and banking career across Asia and North America, and the mindset he adopted to lead in an industry that is still being defined. He speaks five languages, reads economic history for fun, and takes time every month to reflect—asking, “How am I being disrupted?”

From why the UAE is becoming the Silicon Valley of Web3, to how digital assets can empower someone born in an underbanked country, this episode is a masterclass in crypto, economics, and global citizenship. If you think crypto is only about getting rich, you’re missing the bigger picture—and Henri helps you see it.

Whether you’re crypto-curious or deeply skeptical, whether you’re a startup founder, investor, policymaker, or student—this episode will challenge your assumptions, educate your mind, and energize your worldview.


We are -
- Global first: Face-to-face interview with ChatGPT (avatar)
- Apple Podcasts: Best So Far 2025 (Top 10)
- Podeo: Best Trailer 2024 winner
- YouTube: 162K+ subscribers • 2M+ total views

Rankings:
UAE: #5 Society Culture • Top #16 Overall • #2 English SC
Lebanon: #2 Society Culture • Top #9 Overall
Saudi Arabia: #19 Society Culture • Top #72 Overall
Egypt: #16 Society Culture • Top #95 Overall

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This is a special bonus episode of Luca’s Insight Track. This 'Off Track' episode was inspired by my open and frank conversation with Hikmat Wehbi, an award-winning photographer and podcaster who has recorded over 230 episodes.

In this improvised Off Track episode, I focus on just 1 insight that I took from my chat with Hikmat - how influencers, hosts, and guests all have an important choice to make: share your true opinion on important subject matter, or play it safe and opt to keep everything status quo. With the added context of the news about Charlie Kirk, speaking your opinion can come at the heaviest price. For those that are willing to share their unique voice, it provides the opportunity to help others to open their minds - something of real value to all of us. 

In this unfiltered and improvised episode, I share my own personal insights and values that continue to shape who I am. Off my chest and off the cuff, welcome to Off Track.

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What happens when one of the Arab world’s most beloved podcast hosts finally trades seats and becomes the guest? In this captivating episode of Luca’s Insight Track, the mic is flipped on Hikmat Wehbi—a renowned visual artist turned podcasting legend—whose 225+ episodes and 40M+ views have reshaped the art of storytelling across the Middle East.


But this isn’t just a look back on his success. This is a deep, vulnerable, and often humorous masterclass in creativity, psychology, and authenticity. Luca explores Hikmat’s evolution from a broke student with a dream and a camera to becoming a household name, trusted by celebrities, brands, and everyday listeners alike.


They unpack everything: from the pivotal photography competition that launched his career to producing soulful exhibitions across Europe, from turning quiet moments into viral podcast clips to navigating language, identity, and self-worth in a city like Dubai. Hikmat reflects on what makes a good host (“It’s not the voice—it’s the silence”), why visual storytelling is more than lighting and lenses, and how he found peace during 12 hours in a Saudi airport jail.


This episode challenges industry norms. Why does podcasting still receive less than 1% of ad budgets in the UAE and Saudi despite explosive listener growth? What do real stories offer that scripted influencer content doesn’t? And can podcasting truly shift the future of brand communication?


We also go personal: Hikmat opens up about self-doubt, imposter syndrome, the loneliness of creators, and why he avoids watching himself on screen. He speaks about reading people, building trust, protecting guests over chasing virality, and the sacred responsibility of hosting someone’s truth.


Whether you’re a budding podcaster, a brand strategist, a fan of Middle Eastern media, or simply someone navigating identity in a hyper-digital age—this conversation is essential listening. Rich with insight and grounded in emotion, Hikmat’s journey reminds us that good content doesn’t need to be perfect—it just needs to be honest.


If you’re curious about the intersection of visuals and voice, art and algorithms, fame and feeling, this episode will stay with you long after the credits roll.

We are -
- Global first: Face-to-face interview with ChatGPT (avatar)
- Apple Podcasts: Best So Far 2025 (Top 10)
- Podeo: Best Trailer 2024 winner
- YouTube: 162K+ subscribers • 2M+ total views

Rankings:
UAE: #5 Society Culture • Top #16 Overall • #2 English SC
Lebanon: #2 Society Culture • Top #9 Overall
Saudi Arabia: #19 Society Culture • Top #72 Overall
Egypt: #16 Society Culture • Top #95 Overall

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