We are talking about Liquid Modernity, the hyper-individualist, constantly-distracted, iPhone culture of today. But what about ancient cultures, and how did they transform, first into a virtue-focused culture, and then into an "after virtue", modern culture? I again use Alasdair Macintyre to help us make sense of this situation, and to point to positive new ways of further developing modernity into something more fully human, more full of meaning and purpose.