Fries Before Guys, Shadow Work, and Building a Brand That's Unapologetically Feminine.
@JessyFries went from a master's degree in fine arts and painting watercolors in artist residencies across Shanghai and Singapore to selling crypto art at 4am on Tezos to building one of the most recognizably girly brands on crypto Twitter. This episode is the full story of how that happened and everything she learned along the way about what it actually takes to build a personal brand as a woman in a space that still hasn't figured out how to treat women who show up as themselves.
We talk about why young artists can't make a living in the traditional art world and how crypto changed that equation for her, how the fries before guys thing started as a joke and turned into something much bigger, what she's learned about growing on X versus Lens versus Farcaster versus TikTok and why each platform rewards completely different behavior, the exhaustion of having to engage every single day just to stay visible when you don't have a hundred thousand followers or a protocol behind you, how much of someone's online persona is performance versus a real part of them they don't express anywhere else, the shadow work of accepting that what you project online is actually you, why the smartest thing you can do when someone is being terrible to you online is just let them be the asshole alone so the receipt stays public, what happened when her tweet about standards for men went viral and ten thousand incels lost their minds over the word no beard, and why being feminine and being a feminist were treated as contradictions for years and how that's finally starting to break apart. We also accidentally contributed to the idea of Bimbo Feminism philosophy at the end which honestly might be the most important part.