Is specializing the inevitable path for auto repair shops?

This week, we discuss specialization within the automotive industry with Chris Fraser, Co-owner of TLS Motorwork. For years now, Chris and his partners at TLS Motorwork have been working exclusively on Japanese and hybrid cars and, most recently, EVs. Chris is a seasoned automotive professional with over two decades of experience dedicated to pushing the boundaries in the rapidly evolving electric vehicle sector.

Throughout this episode, you'll hear Chris' thoughts on the strategic importance of specialization in the automotive repair industry. Chris also talks about the challenges of working on electric vehicles, the need for constant training for internal customers and specific tools, how to adapt to manufacturers' push for more maintenance-free cars, and much more.

Tune in to episode 113 of Maximum Octane and discover why specialization might be both the cause and the solution for the automotive industry's reshaping.

In This Episode, You Will Learn:

• A bit about Chris' journey in the automotive industry (2:40)
• Why can specialization be crucial in the automotive industry (6:00)
• About the challenges and opportunities in the EV market (9:40)
• Chris talks about his unique approach to marketing and customer service (13:50)
• Are auto repair shops ready to adapt to the changes in the industry? (21:50)
• Conclusion and takeaways (31:00)

Connect with Chris Fraser:

• Website
• LinkedIn

Let's connect:

• Website
• LinkedIn
• Facebook
• Email: [email protected]

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