Big news is coming out of New Orleans: LIV Golf will host an event in the city starting in June 2026. Walt Leger from New Orleans & Company joins the show to discuss the announcement and its significance during a conversation that also touched on the Louisiana Travel Association (LTA) Summit. Leger emphasized the value of collaboration among cities like Baton Rouge, Lafayette, and Lake Charles to enhance Louisiana’s tourism experience. He also highlighted the importance of digital tools and partnerships in promoting travel across the state.

The LIV Golf event will take place at Bayou Oaks in City Park, a shift from the Zurich Classic’s location at TPC Louisiana. While Zurich has long contributed to the community through philanthropy, LIV Golf brings a fresh, festival-like atmosphere with music and food, aligning well with New Orleans’ vibrant culture. The event is expected to generate economic activity during the slower summer months and will involve several million dollars in investment to upgrade the course and surrounding areas.

City Park’s inclusion as a major event venue expands New Orleans’ hosting capabilities beyond the Superdome and Convention Center, offering a scenic and accessible location near downtown. Leger noted that the park’s development will enhance its appeal for corporate meetings and tourism. The announcement featured support from the governor and appearances by LIV Golf CEO and Bubba Watson, who praised the Gulf Coast’s role in his career and expressed excitement about the event.

Overall, the LIV Golf event represents a strategic opportunity for New Orleans to showcase its unique character, attract visitors, and strengthen its reputation as a premier destination for major sporting and cultural events.

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