Marketing Made Easy for HR Consultants

Live Coaching Session: How HR Consultants Can Capture and Monetise Their LinkedIn Leads


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I recently sat down with Bev Collins, an experienced HR Consultant who’s recently racked up over 140,000 impressions on her LinkedIn posts. 

On paper, she looks like an “influencer”. But here’s the catch — Bev isn’t capturing any of that attention. No email list. No lead magnet. No system to monetise her visibility.

What you’re about to hear is a behind-the-scenes coaching call where I help Bev go from overwhelmed and underpaid to clear, confident, and ready with a plan to turn eyeballs into income.

And the same lessons apply directly to you.

In this conversation, you’ll discover:

  • Why focusing only on “adding value” could actually be holding you back from helping people.
  • How to stop wasting attention and start turning it into something you own.
  • What a simple, easy-to-create resource can do to turn strangers into leads overnight.
  • Where most HR Consultants get stuck with lead generation (and the step that fixes it).
  • When to outsource tasks so you grow faster without losing control of your business.

So if you also want to stop missing out on clients and start building a pipeline you can count on — tune in.

👉 And if you’d like the same level of bespoke, personal help, visit my website and book a Power Hour.


Timestamps:

00:00 – Introduction: Live coaching session with an HR Consultant on lead generation
 01:00 – How HR Consultants can stand out with a clear elevator pitch
 02:30 – Why HR Consultants struggle to turn LinkedIn engagement into paying clients
 04:00 – The reality of going viral on LinkedIn as a self-employed HR Consultant
 05:30 – Common mistakes HR Consultants make with lead generation strategies
 07:00 – The role of online communities in building HR consultancy confidence
 09:00 – Why visibility without a lead capture system keeps HR Consultants stuck
 11:00 – LinkedIn marketing tips for HR Consultants who want premium clients
 13:00 – The problem with relying on DMs to convert LinkedIn leads
 15:00 – How HR Consultants can create a simple lead magnet that actually works
 17:00 – Outsourcing design and tech: the smart way for HR Consultants to save time
 20:00 – Email sequences that turn HR consultancy leads into paying clients
 23:00 – Why adding value isn’t enough for HR Consultants who want more sales
 27:00 – The mindset shift HR Consultants need to monetise their expertise
 33:00 – Accountability, deadlines, and why most HR Consultants never implement
 35:00 – Final takeaway: How to capture leads and monetise visibility as an HR Consultant



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


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Marketing Made Easy for HR ConsultantsBy Nick Poninski