Marketing Made Easy for HR Consultants

In this episode you'll discover more about how my membership programme works - and why you should join it.

• What level of support to expect (Hint - it's a lot).
• Why I only work with 8 HR Consultants in each cohort.
• What's covered in the programme and how.
• The missing ingredient from most programmes that takes centre-stage in this programme.
• Why I say I can help you earn £70K or more - and what your end of the bargain is.
• And much, much more.

So tune in today and if you want to know more about how I'll help you build your £70K business then register your interest here.


Timestamps:

Introduction (00:00 - 01:20)

• Building a successful HR consultancy (00:10)
• Defining the programme’s purpose and audience (00:40)

The Key to a High-Performing Consultancy (01:20 - 04:30)

• Why lead generation is essential (01:33)
• Crafting an audience-driven marketing message (02:10)

Why Most Consultants Struggle (04:30 - 06:55)

• Common pitfalls in HR consultancy (04:45)
• The importance of strategic positioning (05:20)

How to Avoid the Feast-or-Famine Cycle (06:55 - 09:25)

• Building a reliable client pipeline (07:10)
• Using automated systems to streamline client outreach (08:00)

Programme Highlights: Tools and Support (09:25 - 13:15)

• Access to templates, video lessons, and strategies (09:35)
• The value of group coaching calls (11:05)

The Results You Can Expect (13:15 - 16:55)

• Gaining client consistency and stable income (13:25)
• Working towards an award-winning consultancy (15:05)

Important Caveat (16:55 - 18:20)

• Consistency and commitment are essential for success (17:05)

Analogy: Building Momentum Like a Steam Train (18:20 - 22:30)

• Slow starts lead to unstoppable momentum (18:35)
• The train needs constant fuel to keep moving forward (20:10)

What This Momentum Achieves (22:30 - 24:45)

• Consistent inbound leads and income growth (22:35)
• How to reach new levels of freedom in your career (23:20)

Final Invitation to Join (24:45 - 25:30)

• Overview of programme benefits and support (24:55)

Get My Help

Whenever you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

In this episode you'll discover more about my big promise - how to earn £70K as a HR Consultant:

• How to become the go-to consultant for high-paying clients.
• The secret to creating irresistible marketing messages that grab attention and generate leads.
• What the best lead generation method to tap into is — that doesn't waste time or money.
• Why learning to sell is essential (and easier than you think) when it comes to growing your business.
• 4 Post-sales strategies that turn satisfied clients into long-term advocates and referral sources.
• And much, much more.

So tune in today and if you want help in building your £70K business then register your interest here.


Timestamps:

• 1. Overview of the episode and its focus on building a £70K HR Consultancy (0:00 - 2:30)
• 2. Unravelling the big promise (1:20 - 6:45)
• 3. Defining a Target Market (6:45 - 13:33)
• 4. Creating Messages to Attract Your Audience (13:35 - 18:21)
• 5. Developing Your Service (18:22 - 25:00)
• 6. Lead Gen, Lead Gen, Lead Gen! (25:02 - 29:15)
• 7. Sales Heaven (29:16 - 35:29)
• 8. No Sales Marketing (35:30 - 39:00)
• 9. Post Sales Marketing (39:05 - 42:17)
• 10. Summary (42:18 - 44:15)

Get My Help

Whenever you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

In this episode you'll discover why you should come along to my upcoming FREE 3 day workshop in October including how to:

• Unlock proven strategies: Discover actionable techniques that successful HR consultants use to attract leads and convert them into high-paying clients.
• Avoid common pitfalls: Learn the critical mistakes that many consultants make in their marketing and sales processes—and how you can sidestep them.
• Transform your messaging: Find out how to create messages that resonate with your target audience, making them eager to engage with your services.
• Master the follow-up: Gain insights into effective follow-up strategies that turn hesitant leads into enthusiastic clients, ensuring you don’t leave money on the table.
• Access exclusive Q&A insights: Get your burning questions answered in real-time during our live Q&A segment, enhancing your understanding of the topics covered.

So tune in today and when you're ready, get your ticket for the free workshop here.

Timestamps:
00:00 - Introduction

01:10 - Importance of predictable flow of clients

02:15 - Overview of the workshop concept

02:50 - Transition from past webinars to a workshop format

03:40 - Structure of the 3-day workshop

04:30 - Addressing the feast or famine cycle

05:10 - Objectives of the workshop

06:00 - Session 1 Preview: "Why No One Cares About Your Marketing"

07:30 - Key takeaways from Session 1

08:15 - Session 2 Preview: "Why Your Lead Gen Sucks"

09:40 - Key takeaways from Session 2

10:25 - Session 3 Preview: "Why Your Leads Don’t Become Clients"

11:45 - Key takeaways from Session 3

12:30 - Invitation to join the workshop

13:10 - Reminder about the start dates of the sessions

14:00 - Conclusion and call to action

15:20 - Final thoughts and encouragement to engage

Get My Help

Whenever you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

In this episode you'll...

• Discover how personalised, creative packages can grab the attention of high-value clients and open doors to new business.
• Learn the do's and don'ts of using lumpy mail in your lead generation strategy— so you avoid common pitfalls that waste time and money.
• Get step-by-step advice on crafting memorable packages that speak directly to your prospect’s interests and needs.
• Find out why timing, personalisation, and follow-up are critical to the success of a lumpy mail campaign.
• Hear real-world examples of how lumpy mail can turn cold leads into sales conversations, setting your consultancy apart from the competition.
• And much much more!

Timestamps:

Introduction (00:00 - 01:20)

• What is Lumpy Mail? (00:18)
• Benefits of Lumpy Mail (00:40)

Advantages of Lumpy Mail (04:03 - 09:33)

• Grabs attention (04:20)
• Creates a memorable experience (05:27)
• Adds a personal touch (06:44)
• Natural conversation starter (08:31)

Disadvantages of Lumpy Mail (09:33 - 14:40)

• Expensive (09:53)
• Requires proper targeting (11:04)
• Can come across as gimmicky (11:55)
• Not very scalable (13:01)
• No guaranteed response (13:55)

Before You Embark on a Lumpy Mail Campaign (14:43 - 17:41)

• Follow up is crucial (14:53)
• Timing (15:23)
• Expect mixed responses (16:23)

How to Use Lumpy Mail (17:47 - 23:38)

• Do your research (18:03)
• Choose the right item (18:45)
• Personalization is key (19:53)
• Plan your follow-up (20:47)

Outro (23:38 - 26:05)

• Key takeaways (24:41)
• Call to action (24:59)
• Closing remarks (25:29)

Get My Help

Whenever you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

The HRi have their annual conference on September 27th and this episode is dedicated to celebrate that and to try and persuade you to come along!

As such, I'm joined by Mary Asante, CEO of HRi and Charlotte Allfrey, Operations Director to discuss the event and what you'll get out of it if you join in the fun.

We'll be talking about...

• The 6 Speakers and what each Speaker will talk about.
• The overall theme of the conference and why it's so important to you as a HR Consultant.
• The award ceremony to honour some incredible HR Consultants and their work.
• The fantastic networking opportunities to help you build your community in the lonely endeavour of self-employment.
• And much much more.

So grab a cuppa and tune in to today's episode and then grab your ticket at https://hrindiesconference.co.uk/tickets/  

Get My Help

Whenever you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

In this week's podcast you're gonna get more quality information than most people receive in 12 week programmes!

You'll discover...

• The 9 marketing principles that will take your HR Consultancy to the magic £60K mark.
• 24 marketing tactics you can implement in under an hour.
• The one constant reaction you should prepare for from your market as a HR Consultant (HINT - you probably already experience this every day)
• The ridiculously tiny % of people who are ready to buy from you RIGHT NOW - and what to do about the vast majority who aren't.
• Why you should treat ALL your clients like Brad Pitt.
• What NEVER to worry about despite hearing about it repeatedly from friends, family and LinkedIn.
• PLUS, how to destroy feast or famine forever by following the example of McDonald's.

So tune in and get all this and more.

Get My Help

Whenever you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

In this week's podcast, you’ll discover:

• The surprising reason your target market might be your biggest problem.
• How choosing the wrong audience could be sabotaging your growth.
• Simple steps to pinpoint the right market for explosive success.
• The hidden opportunities you’re missing out on by not specialising.
• Concrete strategies to attract clients who are eager to pay and stay.

So stop spinning your wheels and start getting more and better clients by tuning in now! 🎧🔥

00:00 - Introduction: The importance of choosing the right target audience for your HR consultancy.

00:47 - Why targeting SMEs might be a mistake: A brief overview of common misconceptions.

03:18 - What is a target market? Definition and significance in HR consultancy.

05:20 - Factor 1: Avoiding markets in decline—why targeting a shrinking market can be disastrous.

07:42 - Factor 2: Ensuring your audience is accessible—how hard-to-reach markets can waste your resources.

09:40 - Factor 3: The importance of targeting clients with the budget to pay for your services.

12:00 - Factor 4: Aligning your expertise with client needs—why mismatches can hurt your business.

15:46 - Factor 5: Working with clients you enjoy—how alignment with your values enhances job satisfaction and success.

18:21 - What to do now: Practical steps for redefining your target market and refining your marketing strategy.

20:50 - Seeking support: How to get help if you're unsure about implementing these changes.

Get My Help

Whenever you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

This week's podcast is something a little bit different to normal.

Rather than listening to me drone on about an element of marketing, sales, copywriting or personal development... you're gonna get access to footage of a real-life consultation call with one of my clients, Ruth Barker Magowan.

So tune in to discover what Ruth struggles with... how I help her... the advice I offer... and a whole lot more... Including:

• Why worrying about LinkedIn engagement is pointless - and what to do instead.
• What "Permission-Based Marketing is, and how to do it.
• A simple strategy you can use today to generate more leads for your HR Consultancy.
• Where you can find more information about marketing your business that will cost less than a bottle of wine.
• DMing people on LinkedIn is spamming them, right? Wrong. And for a very simple reason.

And remember, if you want help with getting more leads, clients, sales and profits for your HR Consultancy, then book your very own Power Hour with me.

Get My Help

Whenever you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

Your website is super important for your HR Consultancy so this week we're gonna delve into what to include on there for you to have a powerful website that delivers leads and clients on autopilot.

As such, here's what you'll discover:

• The Website Mistakes You Didn’t Know You Were Making: Discover common pitfalls that might be costing you clients without you even realising.
• The Secret to Standing Out: Learn the surprising ways positioning your HR consulting business can set you apart from the competition.
• What Your Website Says About You: Uncover the hidden messages your site sends to potential clients and how to make them work in your favour.
• From Visitors to Leads: Explore unconventional lead generation tactics that turn casual browsers into serious inquiries.
• The Art of Conversion: Find out the key elements that quietly persuade your website visitors to take action and engage with your services.

Tune in and give your website the edge it needs to drive your business forward (and a whole lot more).

And click here to grab your copy of the no-nonsense checklist that'll turn your website into a powerful lead gen machine.

Timestamps:
- **00:00** - Website's critical role in marketing strategy
- **00:17** - Importance of a well-designed website
- **00:39** - Podcast introduction and host
- **01:07** - Today's focus on websites
- **01:17** - Update on new Facebook community and upcoming webinar
- **02:02** - Call for reviews and setting up the episode’s topic
- **02:40** - Website credibility
- **03:25** - Building credibility with testimonials and design
- **04:29** - Positioning your website uniquely
- **07:35** - Aligning website with audience needs
- **10:00** - Developing audience personas and design alignment
- **14:09** - Lead generation strategies
- **17:11** - Improving conversion rates on your website
- **19:22** - Personal experience with website redesign
- **22:46** - Recap and final thoughts on website importance
- **23:25** - Free checklist offer and episode wrap-up
- **24:19** - Outro and call to action

Get My Help

Whenever you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

Unlock the Secrets to Marketing Success by Joining a Community of HR Consultants Just Like You!

Feeling stuck in your marketing efforts? Wondering how to attract more clients, generate leads, and boost your sales as an HR consultant?

If so, this podcast could be for you. Here’s a sneak peek:

• 🚀 Discover a supportive community of HR consultants who understand your struggles and are committed to helping you succeed.
• 🎯 Learn how to implement proven marketing and sales tactics with the guidance of experts.
• 💡 Access exclusive resources designed to elevate your business and personal growth.
• 🏆 Participate in monthly competitions that not only motivate but also offer exciting rewards.
• 🤝 Build meaningful connections that could lead to new opportunities, partnerships, and even clients.

The link is here if you want to join in and get access to resources, that'll put you head and shoulders above the competition.

Get My Help

Whenever you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.