Marketing Made Easy for HR Consultants

Wanna build your business for half price?

Then check out this mini bonus podcast.

And then join the fun here.

Get My Help

When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

This episode is all about Chat GPT and how you can use it to create your marketing materials.

So tune in and discover:

• How Chat GPT can create your marketing materials for you - in minutes.
• What prompts I use - and you can steal and use so you always get the best content possible.
• The types of content that Chat GPT can create for you (Hint - it's a lot!)
• Why you should use Chat GPT over any other AI tool (for now).
• The 1 simple thing you can do when setting up Chat GPT that'll put you head and shoulders above your competition.
• And much, much more!

So tune in now, and when you're ready, click here to join the fun.


Timestamps

[00:00] Intro: Why ChatGPT is a Game-Changer for HR Consultants

Nick introduces the episode and explains why ChatGPT can transform content creation for HR consultants.

[01:10] What is ChatGPT?

A simple breakdown of how ChatGPT works, including its difference from Google and how it creates content from scratch.

[04:36] How ChatGPT Helps HR Consultants Save Time

Practical examples of how ChatGPT can create LinkedIn posts, email campaigns, blogs, lead magnets, and more.

[07:47] Why ChatGPT is Better Than Other AI Tools

A comparison of ChatGPT with tools like Microsoft Copilot and Google Gemini, and why Nick prefers ChatGPT for his consultancy.

[10:57] Streamlining Your Work with ChatGPT

How ChatGPT can turn a single piece of content into multiple formats, like LinkedIn posts, blogs, and podcasts.

[13:02] The Cost of ChatGPT: Free vs Paid Versions

Explaining the difference between the free and paid tiers, and why most HR consultants don’t need to upgrade.

[15:19] The Power of Prompts: Getting the Best Results

Tips on how to craft specific, detailed prompts to get high-quality output from ChatGPT.

[17:31] Nick’s Top Tips for Using ChatGPT Like a Pro

Practical advice, from creating a memory bank to asking ChatGPT to avoid generic language and clichés.

[21:17] Avoiding Pitfalls: What Not to Do with ChatGPT

Common mistakes, like vague prompts, reusing old chats unnecessarily, and blindly copy-pasting content.

[27:31] Final Thoughts: Why You Need to Try ChatGPT Today

A recap of the benefits and a CTA to join the HR Business Success Squad for pre-made prompts and expert guidance.

Get My Help

When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

In this episode I'm joined by Sara McCracken to discuss using PR strategically in your marketing and why it can be so important for your business.

So tune in and discover:

• Why strategically using PR in your marketing can be SUPER helpful when it comes to getting leads and clients.
• What awards to try and win - and which to avoid (You shouldn't try and win any and every award!).
• Where PR is useful for you - and where it isn't.
• How to use PR to extract every last benefit possible to grow your business and get leads and clients.
• The simple first step you need to take BEFORE even considering using PR in your marketing strategy - and which most HR Consultants miss out (to their detriment).

And much, much more.

So tune in now because this could be an EXTREMELY eye-opening episode for you.

And if you want to catch up with Sara you can download her free guide, "Five PR tips for success every business owner needs to know" here. 

Get My Help

When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

In this episode I'm joined by Libby Langley to discuss being authentic in your marketing and why it's so important.

So tune in and discover:

• Why being authentic in your marketing is ESSENTIAL to your success in marketing (even if you don't know what it is).
• What authenticity in marketing is - and what it looks like.
• Where you can do your best marketing (and it doesn't have to be social media if you don't want it to be).
• How Libby would react if someone sent her a cucumber in the post.
• The simple first step you need to take BEFORE even considering marketing yourself - and which most HR Consultants miss out (to their detriment).

And much, much more.

So tune in now because this could be an EXTREMELY eye-opening episode for you.

Get My Help

When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

This episode is specifically for those who want to know what to expect when they join The HR Business Success Squad.

So tune in and discover:

• The exact steps you'll take when you join The HR Business Success Squad.
• What videos and walkthroughs you'll get access to to help you grow a powerful HR Consultancy.
• Where The HRCCCCS and The HR Business Success Squad differ.
• Why Lead Gen is the most important activity you can undertake when it comes to growing a HR Consultancy.
•  The 3 key pieces of marketing infrastructure you need to grow your HR Consultancy (and these aren't up for debate)
• And much, much more!

So tune in now, and when you're ready, click here to join the fun.

Get My Help

When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

On the fence about joining The HR Business Success Squad? 🤔 Then check out today's podcast. 🎧

You'll discover: 👇

• How "The HR Business Success Squad" will make your professional and personal life 10x better. 🚀
• What you can do with your 1:1 coaching call if you want to. 📞
• The secret to building a successful HR Consultancy. 🤫
• Why you should join The HR Business Success Squad before your competition does. 🏆
• The one simple reason why this membership is better than all the others combined. 💪
• When the special offer introductory offer ends. ⏰
• The one simple thing you need to do if you want to join the fun (Hint: you can visit my website to discover the answer). 🤔

So tune in now to get all this and more! 🎧

Get My Help

When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

I've been teasing it for a few days now, but here's the big news: The HR Business Success Squad is Live and ready to join.

Wanna know more about it? Well, you're in luck!

Tune into this bonus podcast to discover:

• The full lowdown on what you get inside this exclusive membership.
• How long you're tied into a contract if you join (HINT - There's no minimum term!)
• When the special offer to join the membership you'd be crazy to miss out on runs out.
• How we're going to have fun whilst growing your business (because life is short not to have fun every so often)
• Where you'll be able to tap into a daily source of support, community and camaraderie as you grow your business.
• Why having an online course to learn from isn't good enough - and the essential mechanism you need to help you implement what you discover.
• How often you'll get 1 on 1 contact with me to help you grow your business faster and better than your competitors.

So tune in now and then click here to join in the fun and take advantage of the special offer to get signed up today.

Get My Help

When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

This podcast is all about the harsh reality of being a self-employed HR Consultant and how to overcome the difficulties you'll no doubt have encountered, or will encounter.

Here's what you'll discover:

• The Truth About Being Self-Employed – Why running your own business isn’t all freedom and fun like people think it is.
• Surviving the Feast or Famine Cycle – The simple solution to ensuring your income doesn't going up and down like a rollercoaster.
• Imposter Syndrome Exposed – Learn how to crush the voice in your head that says, “You’re not good enough.”
• Avoid Admin Overload – Get simple tips to avoid drowning in unpaid work and focus on what matters most: growing your business.
• Loneliness No More – How to handle the isolation that comes with working alone so you stay motivated.

So tune in now, and get all this and more.

Get My Help

When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

This week's podcast is a little bit different than normal.

Instead of a discussion about marketing, sales or personal development you're gonna hear from Andrea who I've been working with for the past 8 weeks.

We talk about...

• What it was like to work with me for 8 weeks.
• The most surprising part of working with me.
• What could've gone better.
• What went well.
• How we met.
• Her expectations vs. what was actually delivered.
• Whether she'd recommend you work with me.

So tune in to this episode and get the skinny on what it's like working with me 1:1.

Timestamps:

• 00:05 – Nick introduces the podcast episode and guest Andrea Derbyshire.
• 01:20 – Andrea introduces herself and explains her diversity and inclusion consultancy.
• 02:40 – Andrea shares her first impression of Nick and how she connected with him.
• 04:30 – Andrea explains why she decided to join Nick's program.
• 05:15 – Nick and Andrea discuss the challenges of marketing and targeting a specific audience.
• 07:10 – Andrea reflects on the importance of defining her target market.
• 08:45 – Andrea shares the benefits of narrowing her target market.
• 09:30 – Nick emphasises the impact of focusing on a well-defined audience.
• 10:25 – Andrea talks about the helpful tools she learned to use, like Chat GPT, Waalaxy, and Loom.
• 11:30 – Andrea describes the support and feedback she received from Nick.
• 12:15 – Andrea mentions specific templates and models Nick provided, which helped her refine her marketing messages.
• 13:50 – Nick and Andrea discuss the importance of crafting key messages for lead magnets and emails.
• 14:45 – Andrea describes the challenges she faced with her outdated website.
• 16:20 – Andrea talks about hiring a graphic designer for professional branding and lead magnet design.
• 18:30 – Nick wraps up with a discussion about the importance of a cohesive brand image for consultancy growth.

Get My Help

When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

In this episode you'll discover more about how my membership programme works - and why you should join it.

• What level of support to expect (Hint - it's a lot).
• Why I only work with 8 HR Consultants in each cohort.
• What's covered in the programme and how.
• The missing ingredient from most programmes that takes centre-stage in this programme.
• Why I say I can help you earn £70K or more - and what your end of the bargain is.
• And much, much more.

So tune in today and if you want to know more about how I'll help you build your £70K business then register your interest here.


Timestamps:

Introduction (00:00 - 01:20)

• Building a successful HR consultancy (00:10)
• Defining the programme’s purpose and audience (00:40)

The Key to a High-Performing Consultancy (01:20 - 04:30)

• Why lead generation is essential (01:33)
• Crafting an audience-driven marketing message (02:10)

Why Most Consultants Struggle (04:30 - 06:55)

• Common pitfalls in HR consultancy (04:45)
• The importance of strategic positioning (05:20)

How to Avoid the Feast-or-Famine Cycle (06:55 - 09:25)

• Building a reliable client pipeline (07:10)
• Using automated systems to streamline client outreach (08:00)

Programme Highlights: Tools and Support (09:25 - 13:15)

• Access to templates, video lessons, and strategies (09:35)
• The value of group coaching calls (11:05)

The Results You Can Expect (13:15 - 16:55)

• Gaining client consistency and stable income (13:25)
• Working towards an award-winning consultancy (15:05)

Important Caveat (16:55 - 18:20)

• Consistency and commitment are essential for success (17:05)

Analogy: Building Momentum Like a Steam Train (18:20 - 22:30)

• Slow starts lead to unstoppable momentum (18:35)
• The train needs constant fuel to keep moving forward (20:10)

What This Momentum Achieves (22:30 - 24:45)

• Consistent inbound leads and income growth (22:35)
• How to reach new levels of freedom in your career (23:20)

Final Invitation to Join (24:45 - 25:30)

• Overview of programme benefits and support (24:55)

Get My Help

When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.