Nobody likes failing. But what if failure wasn’t the end of the story?

The truth is, every misstep gives you feedback you can use — insight into what didn’t work, and a clearer path to what will. 

In this Sunday Session, I’m sharing how to see failure as tuition rather than punishment, with lessons from sales calls that didn’t convert, campaigns that flopped, and stories from Edison, Jordan, and Mel Robbins.

So tune in, reflect, and give yourself permission to treat every failure as a step forward, not a setback.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Posting on LinkedIn. Going networking. Hoping someone remembers you when they need HR help.

These things can bring in clients. But if you’re relying on them to grow your consultancy, how much control do you really have over where your next client comes from?

In this episode, I share the thinking behind my approach to building an HR consultancy: choose who you want to help, create offers they actually want, and find ways to generate leads that you can measure and improve.

I also talk about why “SMEs” isn’t a useful target market, how a clear niche makes marketing and sales easier, and why sending proposals isn’t your only option when it comes to winning work.

It’s an older episode, so you’ll hear me talk about some earlier offers and goals. But the central question still matters: are you building a way to bring in clients, or hoping the next one turns up?

Want to see where your own pipeline might be getting stuck? Take the quiz in the link below.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most people think comparison is harmless — just a quick glance at how others are doing.

But the truth is, measuring your progress against someone else’s highlight reel can quietly rob you of joy, focus, and confidence.

In this Sunday Session, I’m sharing why comparison is poison, how it shows up for HR consultants, and the simple shift that frees you to focus on your own lane and your own growth.

So tune in, reflect, and ask yourself: where are you comparing right now — and how can you turn that energy into progress?

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working?

In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appointments, Presentations, and Sales.

Because if you’re not tracking these, you’re guessing. And guessing is the fastest way to stay stuck.

Here’s what you’ll discover:

• The simple tracking system every consultant needs to spot what’s working (and what’s not)
• How one HR consultant used her numbers to catch a drop in conversions before it hurt her income
• The “Black Friday” mindset that shows why every serious business measures success
• How to turn your marketing from a mystery into a measurable plan
• The exact LAPS targets to hit if you want a predictable £70K+ consultancy

By the end, you’ll know exactly what to measure, why it matters, and how to use your data to make confident business decisions — not emotional guesses.

And if you’d like to cement what you learn today, go and read the chapter about it in The Complete Guide to Building a £70K HR Consultancy: https://theinfluentialconsultant.co.uk/the-complete-guide-to-building-a-70k-hr-consultancy/ 

And if you'd like to see a basic LAPS spreadsheet then click here: https://docs.google.com/spreadsheets/d/1ry98TG2714o8sKF3E1pXHKtgyFELdppYoxEs09mW3YM/edit?usp=sharing 

Timestamps:

• 00:00 – What HR Consultants Must Measure to Grow a £70K Consultancy
•  00:29 – Why Guessing at Your Marketing Results Keeps You Stuck
•  01:00 – The LAPS System Explained: Leads, Appointments, Presentations, Sales
•  01:45 – How to Identify Exactly Where Your HR Consultancy Funnel Breaks Down
•  02:35 – The Hidden Cost of Not Tracking Leads and Conversions
•  03:15 – Why Most Self-Employed HR Consultants Don’t Track Their Numbers
•  03:55 – Business Growth Analogy: Flying a Plane Without Instruments
•  04:30 – Story: How One HR Consultant Used LAPS to Spot a Sales Decline
•  05:25 – When the Market Moves On and Your Old Marketing Stops Working
•  05:55 – What the Black Friday Story Teaches About Tracking Business Performance
•  06:20 – Setting Financial Goals: How to Reverse-Engineer £70K a Year
•  06:55 – Example LAPS Targets: 32 Leads → 8 Appointments → 4 Presentations → 2 Sales
•  07:30 – Quick Exercise: Review Your Own Leads, Appointments, and Sales Numbers
•  08:10 – The Four Biggest Mistakes HR Consultants Make with LAPS Tracking
•  09:00 – Vanity Metrics vs Real Sales Data: Why Likes Don’t Pay the Bills
•  09:40 – How to Use LAPS to Improve Pricing, Conversions, and Predictable Income
•  10:10 – Why Tracking LAPS Gives You Control, Clarity, and Confidence

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Everyone says they’re busier than ever. But are we really?

The truth is, most of what we call “busy” is just distraction dressed up as productivity.
 In this Sunday Session, I’m exploring why busyness often hides a lack of clarity, how the Pareto Principle exposes the myth of “more,” and why focus — not frantic activity — is what moves your HR consultancy forward.

So tune in, reflect, and give yourself permission to stop being busy and start being focused.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock.

But is yours quietly pushing people away without you even realising it?

In this week’s podcast episode, I do a live HR consultant website review — pulling apart what works, what doesn’t, and the small fixes that can transform a “nice-looking” site into a client-winning asset.

Here’s what you’ll discover:

• The 3-second test every homepage must pass (or you lose the lead)
• Why too many menu options paralyse your visitors — and what to do instead
• The copywriting mistake that makes even good websites unreadable
• The trust signals that matter more than fancy design
• The single call-to-action every consultant site needs to stop confusing people

By the end, you’ll know exactly what’s holding your website back — and how to fix it so it finally starts working for you, not against you.

And if you’d like the fast-track version — a best-practice HR consultant website built for you — DM me “COMMAND CENTRE” on LinkedIn and I’ll share the details.

PS - Here's a link to the website checklist review if you want to see how your own website measures up against the competition:

https://theinfluentialconsultant.co.uk/freebies/websitechecklist/ 

Timestamps:

00:00 – HR consultant website review: turning sites into lead generators
 01:08 – Consultant Command Centre: done-for-you HR consultant website solution
 02:34 – Free HR website checklist for self-employed consultants
 03:15 – The 3-second homepage test every HR consultant must pass
 04:53 – Best call-to-action for HR consultancy websites
 06:14 – Common HR consultant branding mistakes on websites
 08:57 – Simplifying menus for higher website conversions
 10:48 – “Work With Me” vs “Services”: copy that books HR clients
 12:17 – How to present HR services online (DFY, DWY, DIY explained)
 14:13 – Writing website copy HR clients actually read
 16:55 – Building trust online with testimonials, logos, and awards
 19:27 – Email list building vs blogging for HR lead generation
 22:20 – Writing an About page that attracts HR consultancy clients
 24:56 – Avoiding overwhelm: one clear contact option for website visitors
 27:22 – HR consultancy sector pages: focusing on client pain points
 30:48 – Construction HR support page example: what works and what doesn’t
 36:55 – Selling HR toolkits, templates, and subscriptions on your website
 44:42 – Final tips: making HR consultant websites convert leads into clients

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most people secretly hope someone will come along and fix things for them.

But the truth is, no-one is coming. Not to build your business, not to change your habits, not to save you from the things you’ve been putting off.

In this Sunday Session, I’m sharing why taking full responsibility is the real turning point — with insights from Mel Robbins and Dr Julie’s journey to becoming the UK’s most-followed psychologist.

So tune in, reflect, and ask yourself the question: what’s stopping you?

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’re an HR Consultant who knows you should be creating content…

But the blank page, the time it takes, and the overwhelm of “where do I start?” keep holding you back —

This episode is for you.

I sat down with Ram from Riddlebox, creator of a brand-new AI tool called PulsePoint, to uncover how HR Consultants can:

• Share their expertise without writing a single prompt
• Turn one idea into blogs, posts, polls, podcast or YouTube video scripts, and more
• And finally stand out on LinkedIn with content that actually gets seen

This isn’t about gimmicks or shortcuts.

It’s about a tool that takes your real expertise and makes sure the world hears it.

In this conversation, you’ll discover:

• Why one quick voice note can explode into a month’s worth of strategic content.
• How PulsePoint filters out generic AI fluff so your authentic voice shines through.
• What happens when PhD-level research backs up your insights.
• The way this tool tracks engagement so you see the business impact of your posts.
• A chance to try it out for free and see how easy content creation can really be.

So if you want to stop battling with content and start using it to win more clients — tune in.

And if you want to try this out for yourself, for free, here's the link you need: https://pulsepoint.riddlebox.co.uk/register 

Episode Timestamps

00:00 – Introduction: Marketing Made Easy for HR Consultants podcast with Nick Poninski

 00:36 – Meeting Ram from Riddlebox: the story behind PulsePoint AI content tool

 01:52 – What is PulsePoint? An AI marketing tool for HR consultants explained

 02:46 – The problem with ChatGPT prompts and why most consultants struggle

 03:27 – How HR consultants can turn a voice note into blogs, LinkedIn posts, and polls

 04:24 – AI content creation that uses PhD-level research and academic frameworks

 05:55 – From one idea to 30+ posts: saving time on HR consultancy marketing

 07:59 – The big difference between PulsePoint AI and generic ChatGPT outputs

 09:16 – Real results: 1,500+ LinkedIn impressions and 700+ new connections in 3 months

 10:18 – Overcoming blank page overwhelm and creating consistent marketing content

 10:29 – Location-specific LinkedIn content and local HR marketing opportunities

 10:51 – How AI avoids detection and creates authentic consultant-led content

 12:11 – Building trust and visibility: why content is key for HR consultants

 12:59 – Strategic insights and practical advice built into every piece of content

 13:50 – How PulsePoint helps HR consultants stand out and win more clients

 16:15 – Don’t do everything yourself: why outsourcing and AI speed up growth

 17:37 – How PulsePoint was built in under 3 months and why speed matters

 18:04 – Free trial offer: how HR consultants can try PulsePoint for content creation

 20:16 – Final thoughts: how to get all the content you need to win HR clients

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most people think quitting means failure.

But the truth is, clinging to something just because you’ve already invested in it can quietly drain your time, money, and energy.

In this Sunday Session, I’m sharing how the sunk cost fallacy tricks us into staying stuck — and how to spot it, stop it, and free yourself to make better decisions.

So tune in, reflect, and give yourself permission to walk away from what’s no longer serving you.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

BNI promises community, referrals and opportunities — but is it the game-changer you’ve been hoping for… or just a costly distraction?

In this week's podcast episode, I’ll give you the clear, honest answer so you can finally decide if BNI is worth your time, money and energy.

Here’s what you’ll discover:

• The surprising truth about what BNI actually is (and what it isn’t)
• The essential resource that BNI drains which matters more than the membership fees
• Why joining can quietly knock your confidence if you’re not careful
• The simple way to avoid the sunk-cost fallacy trap most members fall into
• Whether BNI will get your business to £70K, £100K, or even £150K.

Overall, by the end of this quick episode, you’ll know if BNI is a smart move for your consultancy — or a detour that keeps you stuck.

So tune in now by clicking here.

And if you’d like some help making your elevator pitch clear, memorable and referral-friendly, here's the link:

https://theinfluentialconsultant.co.uk/downloads/the-ultimate-networking-elevator-pitch-for-hr-consultants/ 

Timestamps:

00:00 – Should HR Consultants Join BNI? 
 00:57 – Why Many HR Consultants Struggle to Get Premium Clients and Leads
 02:11 – What BNI Actually Is and How It Works
 03:22 – The True Costs of Joining BNI (Time, Travel, Fees, and Food)
 03:57 – How BNI Referrals Work and Why They’re Not Ready-to-Buy Leads
 05:25 – Real Benefits of BNI for HR Consultants (SME Exposure, Community, Pitch Practice)
 08:19 – Building Partnerships and Alliances Through BNI Networking
 09:36 – Why BNI Won’t Build a Reliable Lead Generation System
 10:29 – BNI vs Facebook and Google Ads for Consistent Client Leads
 10:58 – The Hidden Downsides of BNI (Slow ROI, Quality Mismatch, Pressure to Refer)
 14:59 – Why BNI Can Feel Repetitive and Drain Your Energy
 16:28 – How to Make BNI Work If You Decide to Join
 17:27 – Crafting a 60-Second Pitch That Gets BNI Referrals
 18:30 – How to Track Your ROI and Avoid the Sunk-Cost Trap with BNI
 20:13 – BNI vs Real Growth Strategy: What Will Actually Scale Your HR Consultancy

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick