Most HR Consultants have a fundamental misunderstanding of what LinkedIn is and how to best use the platform.

Meaning, they're wasting their time firing posts and DMs into the void.

So if getting little-to-no engagement, few leads, and even fewer clients has been your experience... 

Then this is the episode for you, my friend.

You’ll discover:

• A simple 4 step strategy for getting leads and clients from LinkedIn TODAY.
• The top 5 mistakes HR Consultants repeatedly make on LinkedIn which destroys their credibility and wastes their time.
• Why you shouldn't post on LinkedIn AT ALL... unless you have at least one of these two essential skills
• WHAT to say to people and WHEN so you actually get leads and clients instead of being ignored.
• When should you post content just because someone else told you to? Never. You should never post content simply because someone says so - and there’s a good reason for that.

And much, much more.

So if you want more leads and clients from LinkedIn then listen to this episode and get to work.

Because getting clients on LinkedIn ain't difficult when you know what you're doing.

Timestamps:

• 00:00 - Why Your LinkedIn Content Isn’t Getting Clients
• 00:34 - The 5 Biggest LinkedIn Myths Wasting Your Time
• 02:18 - What to Post on LinkedIn to Get Clients
• 03:01 - The 10 Costly LinkedIn Mistakes HR Consultants Make
• 09:04 - How to Get Clients on LinkedIn as a HR Consultant
• 10:16 - A 4-Step Strategy to Get Leads and Clients on LinkedIn
• 11:06 - What to Say to Get Leads and Clients on LinkedIn

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

There’s a huge myth in the HR Consultancy world that catches EVERYONE out.

What’s the myth? 

“SMEs are a target audience.”

Wanna know why this myth is destroying your business? 

And what to do instead so you can…

• Leave your peers and competitors in the dust…
• Get an abundance of leads and clients queuing up to work with you…
• And finally make marketing your HR Consultancy easy?

Then click here and listen to this special episode.

‘Cos it could be the moment everything changes for you. 

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

You’re repeatedly told that networking is the BEST method for getting clients as a HR consultant.

So you invest in some beautiful business cards, complete with QR code linked to your website ‘cos that’s what all the cool kids are doing.

And then you go and experience an awkward AF afternoon.

Small talk with strangers… everyone trying to sell their own stuff or get free advice… and then a few potential leads which turn into casual chats but nothing more.

You think this is the exception rather than the rule, so you keep trying more networking events.

And another… and another.

Same thing on repeat - few leads, few clients, few sales.

Mainly just an awkward waste of time though.

Sound familiar? 

If so, this is the podcast for you, my friend.

You’ll discover:

• Why networking might be the worst lead gen strategy for HR consultants.
• Which lead gen method is actually the best method for you.
• The many MANY downsides to networking that people don’t talk about which causes you to lose HOURS of your life and £1000s.
• How to get leads for your HR consultancy without even leaving your house.
• The Big Networking Lie: Why it keeps your HR consultancy stuck
• Everyone says “Just network more” – Here’s why that’s bad advice
• How to implement the RIGHT lead gen method for you.

And much much more. 

Timestamps:

00:01 – 00:12 | Why HR Consultants Struggle to Get Clients Through Networking
00:12 – 01:06 | The #1 Networking Myth Holding HR Consultants Back from Getting More Clients
01:06 – 01:34 | Why Networking Might Be the Worst Lead Gen Strategy for HR Consultants
01:34 – 02:29 | Why Networking Doesn't Deliver Business Growth
02:29 – 03:42 | The Illusion of Progress – Why Networking Feels Productive But Isn’t
03:42 – 05:05 | Networking vs. Content Marketing: Why One Scales and the Other Doesn’t
05:05 – 06:26 | The Real Cost of Networking: Time, Money, and Lost Opportunities
06:26 – 07:35 | Is Networking a Waste of Money?
07:35 – 09:13 | Why Networking Only Works for Extroverts (And What to Do Instead)
09:13 – 10:41 | The Unpredictability of Networking: Why It’s Like Gambling for Clients
10:41 – 12:11 | The Smarter Way to Get HR Clients Without Relying on Networking
12:11 – 13:26 | The Best Lead Gen Strategy for HR Consultants Who Love Writing
13:26 – 14:00 | Video Marketing for HR Consultants
14:00 – 14:36 | How to Get HR Clients with Cold Emails & LinkedIn
14:36 – 15:03 | The Power of Paid Ads: How to Automate Your Lead Generation
15:03 – 15:54 | The One Lead Gen Strategy That Works For HR Consultants
15:54 – 16:34 | How to Make Lead Generation Feel Easy
16:34 – 16:50 | The Proven 7-Step Process to Build a £70K HR Consultancy
16:50 – 16:57 | Next Steps: How to Get More Clients Without Networking

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Most HR consultants overcomplicate their marketing.

They try all sorts of popular-but-silly tactics because they’ve heard great things from their peers.

Posting on LinkedIn… Networking… Even trying out a bit of lumpy mail here and there - all without any kind of plan.

But that’s like throwing random ingredients into a mixing bowl and expecting to create a cake.

Effectively, tactics without strategy don’t work.

So, stop hoping for the best, and listen to this week’s podcast to get the recipe for lead gen and client grabbing success, along with:

• The simple 3-step formula ANY HR consultant can plug in to their business… And make getting HR clients easy, predictable, and repeatable.
  
  
• Why most HR consultants fail at marketing… Plus: What to do instead to stop wasting time on tactics that devour time, effort, and money… whilst delivering minimal results.
  
  
• The biggest mistakes HR consultants make on LinkedIn, at networking events, and in lead gen… and what to do instead.
  
  
• A proven outreach strategy you can copy and paste that gets responses - without being pushy or spammy.
  
  
• How to adapt your sales process to get more sales and avoid proposal ghosting for good.

So tune in now to get all this and more.

Timestamp:

• 00:00 – 01:06 | Why HR Consultants Struggle to Get Clients
•  01:06 – 03:05 | Why Generic Marketing Doesn’t Work
•  03:05 – 04:57 | The Biggest Wastes of Time in HR Marketing
•  04:57 – 07:13 | Why a Clear Audience & Message Matter for HR Marketing
•  07:13 – 07:34 | The Proven Way to Fix HR Marketing Problems
•  07:34 – 09:40 | Step 1: Pick a Clear Niche
•  09:40 – 12:15 | How a Niche Makes Marketing & Sales Easier
•  12:15 – 13:39 | Finding the Right Niche for Your Consultancy
•  13:39 – 16:46 | Step 2: Identify a Strong Lead Gen Strategy
•  16:46 – 19:56 | Step 3: The Sales Process That Converts Leads into Clients for HR Consultants Without Ghosting
•  19:56 – 21:46 | Why Most HR Consultants Fail at Marketing
•  21:46 – 22:28 | How to Get More Leads and Clients for Your HR Consultancy Using a Simple 3-Step Formula.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This week's episode is a discussion with Natalie Ellis of Rebox HR where you'll discover:

• How HR Unboxed Started – Natalie Ellis shares how her podcast was created by accident and why authenticity is key to its success.
• Why HR Consultants Should Listen to HR Unboxed – The podcast offers real, unfiltered HR stories, insights into tribunal cases, and workplace confessions that HR professionals can learn from.
• The Growth & Impact of HR Unboxed – With 35,000+ downloads and organic reach, the podcast has grown without PR agencies or ads—just engaging, real conversations.
• The Business Benefits of Podcasting – HR Unboxed has generated leads, built a strong personal brand, and even become a business of its own, attracting sponsorship.
• Marketing & Sales Insights – Natalie and Nick discuss how HR consultants should market in a way that fits them, rather than forcing strategies that don’t align with their strengths.

Timestamps for the Episode

00:00:00 – Introduction: Meet Natalie Ellis & HR Unboxed

00:02:15 – How HR Unboxed Started: A Happy Accident

00:04:30 – The Secret to HR Unboxed’s Success (35,000+ Downloads & Page 1 on Spotify)

00:06:45 – What HR Unboxed Covers: Confessions, Tribunals & HR Insights

00:09:00 – The Importance of Authenticity in Podcasting

00:11:20 – Why HR Consultants Should Listen to HR Unboxed

00:13:10 – The Role of LinkedIn & Social Media in Growing a Podcast

00:15:45 – Vetting Confessions: The Wildest HR Stories

00:18:00 – Why HR Unboxed Avoids Scripting & Editing

00:21:30 – How HR Unboxed is Inspiring Other Businesses to Start Podcasts

00:24:00 – The Power of Podcasting for Business Growth & Lead Generation

00:27:15 – Marketing & Sales for HR Consultants: Doing What Works for You

00:30:00 – The Unexpected Business Growth from HR Unboxed

00:33:45 – The Future of HR Unboxed: Expansion & Sponsorship Opportunities

00:36:30 – Final Thoughts & Where to Listen to HR Unboxed

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Ever Been Left in Proposal Purgatory?

Your "perfect fit" client who was THRILLED about working together suddenly vanishes into thin air.

No replies. No feedback. Nothing but deafening silence.

Meanwhile, you're left checking your inbox every 5 minutes, second-guessing everything from your pricing to your professional worth.

In this week's episode, I'm ending the ghosting nightmare once and for all.

You’ll discover:

• The insanely clever question that gets a reply 95% of the time - even if it’s just to tell you, “no”.
• What to say to take control of the conversation so you aren't the one being ghosted anymore.
• How to improve your proposals so you don't get ghosted in the first place.
• Why ghosting happens - it's not always because they don't want to work with you.
• When to send chaser emails - and when to let the project go.

So tune in now to get all this and more so you never get ghosted again.

Timestamps:

• 00:00 – 00:51 | Why Do Clients Ghost Proposals?
• 00:51 – 02:09 | Is Ghosting a Rejection or Just a Delay?
• 02:09 – 03:31 | The Top 5 Reasons Proposals Get Ignored
• 03:31 – 05:13 | How Pricing Mistakes Cause Proposal Ghosting
• 05:13 – 06:25 | How to Write a Clear and Compelling Proposal
• 06:25 – 07:27 | The Best Time to Follow Up on a Proposal
• 07:27 – 09:30 | The Exact Follow-Up Email to Send After Being Ghosted
• 09:30 – 10:47 | The ‘Have You Given Up?’ Email That Gets Responses
• 10:47 – 12:26 | How to Politely Close the Loop on a Ghosted Proposal
• 12:26 – 13:53 | How to Qualify Clients to Avoid Ghosting
• 13:53 – 15:43 | Why Verbal Commitment Stops Proposal Ghosting
• 15:43 – 21:06 | How to Reconnect with Cold Leads and Win Back Business

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This week's episode is all about making sure you don’t waste time talking with people who will never become clients—no matter how interested they claim to be.

You’ll discover:

• Why charging for consultation calls is a no-brainer move that every HR Consultant should do.
• How to ask for a paid consultation call without losing the lead.
• When you should ask to be paid for consultation calls (HINT - You shouldn’t ask every time you speak to a potential client).
• Why your corporate experience works against you as a self-employed HR Consultant.
• What to do if someone refuses to pay for your time and expertise.

So tune in now to get all this and more.

Timestamps:

0:00 - Why Should HR Consultants Charge for Consultation Calls
0:45 - Value of Your Time and Expertise
1:46 - What's the Difference Between a Sales Call and Consultation Call
3:14 - Importance of Bespoke Advice
3:35 - When to Charge for Consultation Calls
4:05 - Handling Outbound Outreach
5:01 - Qualifying Leads Before Consultation
6:08 - Importance of Charging for Consultation Calls
7:07 - How to Avoid Time Wasters with Consultation Fees
8:36 - How to Increase Client Base with Paid Consultations
9:39 - Overcoming Hesitations to Charge for Consultation Calls
10:35 - How to Confidently Explain Your Fees
11:33 - What to do if someone refuses to pay for a Consultation Call
12:41 - Benefits of Charging for Consultation Calls
13:42 - Final Thoughts on Paid Consultations

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This week's episode is a behind the scenes coaching call with my client, Hannah Webb where you'll discover:

• Why charging for consultation calls is a no-brainer - and every HR Consultant should do it. (Find out how at the 8 minute mark)
• How to build a pipeline of leads and clients and avoid the dreaded feast or famine - FOREVER. 
• Grow your list of leads with this simple LinkedIn tactic (...adds 5+ qualified prospects to your pipeline every week!)
• The single best strategy for getting people onto your mailing list. HINT: This is so SIMPLE you’ll struggle to believe it.
• The BEST place to network your business — most HR Consultants overlook this!

So tune in now to get all this and more.

Timestamps:

00:00 - Introduction: Nick and Hannah kick off the session with updates on their work and projects.
02:00 - Hannah’s lumpy mail strategy: How she followed up via LinkedIn and secured a client call.
05:00 - Structuring proposals: Hannah’s approach to modular pricing for flexibility.
08:00 - Pre-qualifying clients: Nick shares his framework for ensuring potential clients are ready to invest.
11:00 - Managing workload: Hannah discusses balancing large reorganisation projects while keeping a steady pipeline.
14:00 - Lead magnet strategy: Reviewing Hannah’s lead magnet and refining it for better impact.
17:00 - Lead generation tactics: How Hannah is structuring her outreach while ensuring she doesn’t overcommit.
20:00 - Preparing for a manufacturing summit: Hannah’s networking strategy and how she plans to stand out.
23:00 - Event marketing ideas: Discussion on branding, giveaways, and unconventional ways to attract attention.
26:00 - Final thoughts: Nick emphasises strategic networking and quality over quantity when approaching new leads.
28:00 - Next steps: Hannah and Nick plan a follow-up session for deeper brainstorming.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

On this week's episode we discuss why retreats could be the secret ingredient to making you stand out as a HR Consultant.

🔊 Listen now to discover:

✅ How you can build stronger relationships with your clients – without spending all your time on calls.
💡 Why retreats lead to faster business growth (and how they can make you stand out to your clients).
🚀 The secret ingredient that turns an average retreat into an unforgettable experience.
🌍 How to create a high-impact retreat that YOUR clients would actually pay to join.
💰 Why retreats can become your most profitable offering – if you structure them the right way.

🎧 Hit play now and learn how to use retreats to create deeper connections with your clients, deliver more value, and grow your consultancy!

Timestamps:

00:00 – Introduction: What this episode is all about
02:15 – The real definition of a retreat (it’s not just about relaxing!)
05:30 – Why retreats create stronger communities and deeper client relationships
08:45 – The biggest mistake people make when running a retreat
11:20 – How retreats help you speed up results for your clients
13:55 – The role of retreats in positioning yourself as an expert
16:30 – Why some industries struggle with retreats – and how to make them work
18:50 – How HR consultants can use retreats to support their clients’ business goals
21:15 – A powerful way to turn retreats into a long-term revenue stream
23:30 – Where to learn more and how to plan your own retreat

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

On this week's episode we discuss how to transform your client interactions BEFORE you get on the phone with them...

So tune in and discover...

🎯 How to stop wasting hours on calls with people who were never going to become clients in the first place.

⏳ A simple strategy that helps you filter out time-wasters before you even pick up the phone.

🚦 How top experts protect their time—and why you should be doing the same in your HR consultancy.

💡 The tiny shift that makes clients see you as the go-to HR consultant (instead of just another option).

💰 Why you should charge for your calls so you NEVER give away free advice again—unless you choose to.

And much, much more.

Timestamps:

0:00 - Qualify Prospects Before Calls
0:44 - Understanding Qualification
1:19 - Filtering Before Conversations
2:10 - Protecting Your Time
2:55 - Advantages of Qualifying Prospects
5:09 - Avoiding Time Wasters
6:15 - Engaging With Serious Clients
8:29 - The Costs of Not Qualifying
12:38 - Steps to Qualify Prospects
15:44 - Starting Effective Conversations
16:50 - Managing Call Dynamics
18:02 - Creating a Mutual Understanding
20:45 - Outcomes of the Call
23:07 - Charging for Your Expertise
27:27 - Wrapping Up Qualification Process
28:51 - End Call with Clarity

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.