I recently ran a poll on LinkedIn about running adverts — and the results were fascinating.

The overwhelming takeaway? Most HR Consultants either aren’t running ads at all, or they have tried them… but ended up disappointed with the results.

And honestly? I get it. Ads can feel risky — especially if you’re worried about wasting money, getting it wrong, or ending up with zero leads.

But here’s the truth:

Ads are one of the best tools an HR Consultant can use to generate leads on-demand — if you do it right.

Importantly, you don’t need a huge budget. You just need the right message, the right landing page, and the right mindset.

So in this episode, I’m lifting the lid on adverts and sharing:

• What HR Consultants get wrong when running ads (and how to avoid making that same mistake).
• Why Google Ads are the #1 platform for you to run adverts on.
• What to actually sell in your ads (hint: it’s not your HR services).
• The biggest advantages of running ads — for your business and your lifestyle.
• When you shouldn’t run ads yet (and what to fix first).
• How I’m getting perfect-fit leads for just £2.50 each — and how you can too.
• And why I genuinely believe ads are the best lead gen method for HR Consultants.

So tune in now if you’re ready to stop waiting for referrals and start creating consistent interest in your consultancy.

Timestamps:

00:00 – Why HR Consultants struggle with adverts
 01:20 – Should HR Consultants run adverts?
 02:10 – How adverts help you manufacture leads on demand
 03:25 – Why ads work in any HR niche (if you get specific)
 04:47 – You control the message and the volume
 05:47 – The power of scalable and predictable ad funnels
 07:13 – Why adverts might not be right for you (yet)
 07:23 – Ads magnify what’s working — or what isn’t
 08:30 – Why a vague message will cost you money
 09:17 – The danger of sending ad traffic to your homepage
 10:25 – What happens after someone downloads your lead magnet
 11:01 – Summary: ads can work — but only with the right message
 11:47 – Use low-cost testing to validate your advert funnel
 12:34 – What good data looks like in your ad funnel
 13:31 – The 4 types of adverts HR Consultants can run
 13:45 – Why Google Ads are best for solving known HR problems
 15:10 – Why Facebook Ads are great for attention-grabbing lead magnets
 18:05 – Why HR Consultants should be cautious with LinkedIn Ads
 19:22 – What your advert should actually do
 20:28 – How to write adverts that sell the click, not the service
 22:11 – Where to send ad traffic (and what to avoid)
 23:33 – The only job of your ad: get the click
 24:23 – What to do once someone downloads your lead magnet
 25:30 – What your email sequence needs to do
 26:29 – This is the easiest way to grow your HR consultancy
 27:35 – The reality of not building this system
 28:00 – T

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Earlier this month, I decided to hold a free live Q&A for HR Consultants to get answers to any questions they felt like asking. 

I created the event and publicised it widely, but only two amazing HR Consultants, Susan and Marie, showed up! 

Not to worry – their questions were gold.

In this candid conversation, we dive deep into the challenges of scaling an HR consultancy and share actionable strategies to overcome them.

We discussed:

• How to build a £70K+ HR Consultancy and what's really stopping you from getting there.
• Why the common "spray and pray" approach to client acquisition falls short, and the importance of establishing a system or process for consistent leads.
• Whether SMEs are actually a viable niche you can target and get leads from, and the simple 5 questions to answer to identify your ideal target market.
• How to figure out how many leads you actually need for your HR consultancy to hit your income goals.
• What a lead magnet is, and why they're essential for HR Consultants to build trust and nurture prospects.
• Practical strategies for building trust with potential clients and converting skepticism into sales.
• Overcoming sales aversion and exploring alternative, less direct lead generation methods beyond cold calling.
• The critical role of referrals, customer success stories, and testimonials in growing your business, and how to effectively ask for them.
• Plus, insights into navigating those sometimes tricky initial client calls and setting clear expectations.

So if you're an HR Consultant looking to secure consistent clients, scale your business, and move beyond guesswork in your marketing, this episode is packed with actionable insights you won't want to miss! 

Tune in now to transform your client acquisition strategy.

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

You think you need to sell HR. But that's a complete misunderstanding.

And that one simple, but common misunderstanding is silently wrecking your marketing, crushing your sales, and making you feel like you're shouting into the void on LinkedIn.

So in this episode of Marketing Made Easy for HR Consultants, I’m pulling back the curtain on the biggest marketing mistake I see every solo HR consultant making.

So if you've ever said things like:
 ❌ “I help SMEs with all their HR needs”
❌ “We do everything from contracts to culture”
❌ “We’re like an outsourced HR department”

…then this episode will shift your perspective completely — and show you why this exact approach is making it impossible to stand out, charge high fees, or get consistent leads.

In this episode, you’ll discover:
✅ Why selling "HR" puts you in a race to the bottom — even if you’re the best at what you do.
✅ What McDonald's, Rolex, and Chanel 5 can teach you about selling your HR  consultancy services.
✅ The real reason your content isn’t generating leads — and what to do instead.
✅ How to reposition your services so clients see you as essential (not a nice-to-have).
✅ The 3-step fix: niche, target market, and offer — and how to make it all work.
✅ The quickest way to become a category of one — even if you're just starting out.

So if you're tired of being seen as just another HR consultant — and you want to be the go-to expert in your space and get all the leads and clients you need with ease — this is the episode that shows you how.

Hit play now.

Timestamps:

00:00 – Why most HR consultants struggle to sell their services.
01:00 – The costly impact of saying 'I do HR' in sales conversations.
02:00 – How vague HR messaging confuses potential clients.
03:00 – Why buyers don’t search for ‘HR support’ – they search for outcomes.
04:00 – The danger of assuming clients understand what you do.
05:00 – What to say instead of 'I help SMEs with their HR needs'.
06:00 – Using pain points to frame your HR offer in a compelling way.
07:00 – Example: shifting from 'HR help' to 'reducing absence-related costs'.
08:00 – Real sales story: how outcome-focused messaging won the client.
09:00 – Why marketing feels hard when your message is too generic.
10:00 – The role of specificity in converting leads to clients.
11:00 – What buyers want: results, not responsibilities.
12:00 – Case study: transforming HR messaging to land bigger contracts.
13:00 – The ‘I don’t know what you do’ problem and how to fix it.
14:00 – Turning your service into a product clients are already searching for.
15:00 – Avoiding the 'menu of services' trap in your website and proposals.
16:00 – Messaging audit: how to spot weak, invisible offers on your site.
17:00 – 3 messaging tweaks to boost response from emails and LinkedIn.
18:00 – Creating a sales message that positions you as a business

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

As an HR Consultant, you know lead generation is essential, but you might not be sure where to start.

You’ve experimented with a few different tactics—posting on LinkedIn, networking, perhaps even trying some direct or lumpy mail.

You’ve managed to land a few clients here and there, but if you’re honest with yourself, those clients mostly came from luck or referrals.

And despite your efforts, you haven’t quite built the consistent pipeline of leads your business really needs.

It’s frustrating because, as an expert HR Consultant, you know you can help people, but getting the chance to show them that feels like a challenge.

The good news? There’s a solution—and it’s right here.

In this episode, I’ll walk you through a simple, repeatable process that will help you create a steady stream of leads. It’s the exact approach I use with my Pipeline Playbook members.

Here’s what you can expect to learn in today’s episode:

• The one decision that immediately makes all your marketing easier (and way more effective).
• Why most HR consultants keep going to networking events… and still have no clients lined up.
• The big mistake you're probably making on LinkedIn — even if you're posting regularly.
• How to warm up cold leads without chasing or selling in the DMs.
• When to stop being a hunter and start being a farmer by building a list of clients who come to you ready to buy.

And much much more.

And if you want some help to plug all this into your business, quickly, effectively, and with support and camaraderie, then click here before the 10 slots for this month's cohort disappear.

Timestamps:

• 00:00 – How to Get 5 Leads a Week with Just 1 Hour a Day Work
• 00:50 – Why You’re Struggling to Get Leads as an HR Consultant
• 03:04 – The Fatal Flaw in Saying ‘I Work with SMEs’
• 04:26 – Getting a Real Lead Generation Pipeline
• 05:32 – How to Ask Permission to Pitch (Without Feeling Sleazy)
• 06:01 – Should You Run Ads? When Paid Lead Gen Makes Sense
• 08:01 – The Power of ‘Power Posts’ That Generate Leads on LinkedIn
• 10:17 – Which Lead Gen Is Best for HR Consultants?
• 12:17 – Why Most Prospects Aren’t Ready to Buy Your HR Services (Yet) And What to do About it
• 13:13 – Email Marketing: Turning Maybes Into Yeses
• 15:38 – How to Monetise Your Email List
• 16:45 – The One System That Ends Feast or Famine

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you've ever found yourself saying...

• "I just wish I had more leads."
• "I swear I thought this self-employment lark would be easier."
• Or, "I know I need more leads. I just don't know how to get them."

Then this bonus episode is you, my friend.

Because you're about to discover how you can get 5 leads a week - or your money back.

Sound good?

Then click play and then visit this page to apply for your spot.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Ever wondered what to charge for your HR services… without scaring the client off?

You don’t want to undercharge and resent the work.

But you don’t want to overcharge and lose the sale either.

So you second-guess yourself.

You tweak the number.

You stall sending the proposal — just in case it’s “too much.”

Sound familiar?

Well, this episode of Marketing Made Easy for HR Consultants is going to help you price your HR services with confidence — and still keep prospects warm and interested.

Because if you’ve ever said “I’m not sure what to charge” — this is the episode that sorts that out once and for all.

So hit play now and discover:

✅ Why I compare my book to the price of a bottle of wine - and why you should compare your prices to something too.
✅ 3 other sneaky (but ethical) tactics you can use to make your fees feel like a steal.
✅ How TK Maxx gets you to feel smug about spending £50 — and how you can use the same principle in your sales calls.
✅ The real reason pricing feels hard (hint: it’s nothing to do with your prices).
✅ How to confidently quote higher fees without losing sleep over it.
✅ Why pricing isn’t really about numbers — it’s about psychology, positioning, and perceived value.
✅ When to charge per day vs per project — and how to avoid the hourly-rate trap.
✅ Why you need to get at least 50% of the agreed fee up front. And what to do if you can't.

And much, MUCH more.

Timestamps:

00:00 – Why Pricing Feels So Hard for HR Consultants
01:14 – Price Anchoring: The Simple Psychology Hack That Works
02:41 – Real-World Anchoring: What HR Consultants Can Learn from TK Maxx
03:48 – How to Use Anchoring in Sales Calls and Website Pricing
04:41 – Itemise What Clients Get to Justify Your Fee
05:39 – A Simple Method to Work Out What to Charge for Your HR Services
06:29 – When and How to Offer a Pay-in-Full Discount
08:20 – Stop Charging for Time – Start Charging for Transformation
10:02 – How to charge high Prices and Attract High-Quality Clients
11:30 – What to Say When Clients Push Back on Price
13:03 – How to Use Case Studies to Back Up Your Fees
15:00 – Confidence in Delivery = Confidence in Pricing
18:55 – Stick to Your Fees or Risk Losing Authority
21:40 – How to Price HR Services

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you've been a self-employed HR Consultant for longer than five minutes, chances are you’ve been invited to join BNI.

Maybe you’ve tried it. Maybe you haven’t.

Either way, you’ve probably heard one of two things…

“It’s a silver bullet for business success – all my clients come from BNI.”

or

“It’s a cliquey cult with fake referrals where you’re forced to build everyone else’s business instead of your own. Avoid it like the plague.”

So which is it?

In this episode, you’ll hear a HR consultant’s take as I'm lucky enough  to be joined by Sarah May.

Sarah is the President of a BNI chapter, and joins me to share her personal experience of how BNI really works, what it takes to succeed there, and why she believes it’s been worth it for her.

So if you’ve ever wondered whether BNI is a hidden goldmine or just an expensive breakfast club, this episode will give you a behind-the-scenes look from someone who’s lived it.

You'll discover:

•  ☠️ Is BNI a cult?
•  🤑 Can you build a HR consultancy that earns £70K+ purely through BNI?
•  🤷‍♂️ What are the benefits and drawbacks of joining?
•  👀 What actually happens at a BNI meeting
•  💭 Are the referrals real — or just smoke and mirrors?

 … and much more!

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most HR Consultants read business books with the best intentions.

But then life happens.

The plan feels overwhelming.

And when they don't get immediate results… they quietly stop.

Which isn't ideal.

Especially if you've bought the book because you want a better business.

So if you’ve bought a copy of The Complete Guide to Building a £70K HR Consultancy (or thought about it), and your business hasn’t changed yet, this episode is for you.

You’ll discover:

✅ Why reading the book isn’t enough - and what to do to make sure you get the expected results from it.
✅ The 5 most common reasons HR consultants fail to get the promised £70K HR Consultancy business (and how to overcome them).
✅ How to know EXACTLY where you're going wrong with your marketing plan using the LAPS Formula.
✅ What nurture marketing actually means - and why most HR consultants get it wrong.
✅ The simple solution if you're overwhelmed, second-guessing yourself, or struggling to apply the advice from the book.

So if you're serious about building your £70K consultancy and want to finally make the book work for you, give this episode a listen.

Because the plan works.

But only if you work the plan.

Timestamps:

• 00:00 – Why most business books never lead to results
• 01:45 – What to do if the book isn’t making sense (and why it’s OK to ask for help)
• 03:00 – The big promise of the book: How to build a £70K HR consultancy
• 04:40 – Step-by-step: the theory behind getting a £70K HR Consultancy
• 04:25 – How to identify your perfect audience (and why “SMEs” isn’t good enough)
• 05:30 – The best lead generation for HR consultants
• 06:55 – The power of lead magnets for HR Consultants (and how to use them properly)
• 08:05 – How to run a qualifying call like a trusted expert, not a desperate freelancer
• 11:05 – Why lead generation is the engine of your entire business
• 15:00 – What to do if your email list is dead or inconsistent
• 18:00 – Fear of selling: The hidden block that’s costing you clients
• 21:00 – The internal blockers: Why you’re not applying the book (even if you want to)
• 22:45 – Why you need Accountability as a HR Consultant
• 24:15 – Perfectionism and fear: The two biggest blocks to action
• 26:00 – The 3 paths forward: Give up, fix it yourself, or ask for help

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most self-employed HR consultants are brilliant at what they do…

Amazing HR knowledge, passionate about helping businesses have the best people possible, and always staying on top of their employment law knowledge.

But they're invisible to the people who actually have the power (and budget) to hire them.

And that means they're waking up at night and wondering where the next client is coming from... lurching from feast to famine... and frequently wondering if they should go back to the 9-5.

They’ve unknowingly fallen into what I call the Invisible Expert Trap - showing up, doing the work, but constantly overlooked by the very clients who need their help.

So if you’ve ever asked,

 “Why is being self-employed so hard?”

 “Why does it feel like everyone else has amazing businesses and winning awards, while I'm struggling to get a full stable of retainer gigs?”

or

“Why am I STILL not getting consistent leads and clients despite doing what everyone else is doing?”

Then this episode is for you, my friend.

You’ll discover:

• ✅ A simple 4-step system to become visible, valuable, and in demand (no fluff, no faff)
• 🧠 The overlooked reason why your networking, LinkedIn posts, and DMs don't get leads and clients (and what to do instead).
• 💸 How to charge premium fees and actually get them
• 📅 Why giving away free calls is killing your business, and what to do instead
• 🔁 The easiest way to rinse and repeat your success so you’re booked out months in advance

And loads more insights you won’t find by posting motivational quotes or going to another networking breakfast.

So if you’re ready to stop being the best-kept secret in HR… And finally build the business you thought you were signing up for when you went solo…

Then listen to this episode.

Because getting clients isn’t hard when you know what you're doing.

And when you're ready, head here to grab a copy of my new book so you're no longer the Invisible Expert.

Timestamps:

• 00:00 – Why most HR consultants don't have the leads and clients they need for their business
• 00:42 – The harsh truth about networking and why it rarely leads to sales
• 01:39 – What it means to be an “Invisible Expert” and how to know if that’s you
• 02:56 – Introducing the Authority Amplifier Method (and why it works)
• 04:28 – What’s inside The Complete Guide to Building a £70K HR Consultancy book
• 06:11 – The foundation every successful HR consultancy needs to get leads and clients
• 07:04 – How to stand out from the crowd of other HR consultants
• 08:28 – Why lead generation is so important to HR Consultants
• 10:05 – Simple steps to turn networking conversations into pay

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most HR Consultants have a fundamental misunderstanding of what LinkedIn is and how to best use the platform.

Meaning, they're wasting their time firing posts and DMs into the void.

So if getting little-to-no engagement, few leads, and even fewer clients has been your experience... 

Then this is the episode for you, my friend.

You’ll discover:

• A simple 4 step strategy for getting leads and clients from LinkedIn TODAY.
• The top 5 mistakes HR Consultants repeatedly make on LinkedIn which destroys their credibility and wastes their time.
• Why you shouldn't post on LinkedIn AT ALL... unless you have at least one of these two essential skills
• WHAT to say to people and WHEN so you actually get leads and clients instead of being ignored.
• When should you post content just because someone else told you to? Never. You should never post content simply because someone says so - and there’s a good reason for that.

And much, much more.

So if you want more leads and clients from LinkedIn then listen to this episode and get to work.

Because getting clients on LinkedIn ain't difficult when you know what you're doing.

Timestamps:

• 00:00 - Why Your LinkedIn Content Isn’t Getting Clients
• 00:34 - The 5 Biggest LinkedIn Myths Wasting Your Time
• 02:18 - What to Post on LinkedIn to Get Clients
• 03:01 - The 10 Costly LinkedIn Mistakes HR Consultants Make
• 09:04 - How to Get Clients on LinkedIn as a HR Consultant
• 10:16 - A 4-Step Strategy to Get Leads and Clients on LinkedIn
• 11:06 - What to Say to Get Leads and Clients on LinkedIn

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/