Marketing Made Easy for HR Consultants

You Went Self-Employed for Freedom — So Why Does It Feel Like You’re Trapped?


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If you're an HR Consultant who feels stuck on the content treadmill, chasing "leads" you met at networking events, or you're second-guessing your pricing...

Know that you’re not doing anything wrong.

You’ve just been sold a business model that looks sensible — but is actually built on guesswork, free advice, and hoping the right person finds you at the right time.

This episode breaks down those issues and shows you exactly why it feels so hard — and what to do instead.

I also share what’s happening in my upcoming 3-day live event, and why it could be the turning point your business has been crying out for.

👇 IN THIS EPISODE, YOU’LL DISCOVER:

  • How you’re accidentally training people to expect free advice (and what to do about it)
  • Why “being visible” is not the same as getting hired
  • The one part of your business you MUST control if you want consistent income
  • What most HR consultants get wrong about proposals and pricing
  • The first step to creating a consultancy that runs on your terms, not someone else's

So click to listen now.


Timestamps:

00:00 – Why your HR consultancy isn’t getting enough leads
 01:00 – The feast-or-famine cycle explained for freelance HR consultants
 01:50 – Why the standard HR consultancy business model doesn’t work
 02:30 – Common HR consultant marketing mistakes nobody talks about
 03:15 – How free consultations damage your HR brand and waste time
 03:55 – The true cost of sending proposals as an HR consultant
 04:45 – The hidden dangers of the ‘help everyone’ HR service model
 05:15 – Why self-employed HR consultants feel stuck and invisible
 05:50 – What HR consultants lose by giving away tailored advice
 06:20 – The key to building a scalable HR consultancy
 06:50 – A better system for attracting ideal HR consultancy clients
 07:25 – Why lead generation for HR consultants doesn’t have to be hard
 08:00 – How to stop chasing leads and start getting hired faster
 08:30 – The one thing every successful HR consultancy gets right
 08:50 – What you’ll get from the free HR consultant marketing event



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


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Marketing Made Easy for HR ConsultantsBy Nick Poninski