1. Use multiple, representative samples of screened participants
2. Multiple groups allow generalization and greater confidence in patterns
3. Objective, behavioral scientist moderates focus group
4. Conducted in from the comfort of participant’s home
5. Simulates live discussion among participants
   1. Examine how individuals affect others’ expression of emotions and verbal responses
6. Records each participant’s facial expressions for offline analysis
7. Records text of each participant’s speech for offline analysis
8. Multiple channels of data
   1. Survey responses
   2. Facial expressions of emotion
   3. Linguistic analysis of speech to reveal more dimensions of personality

Learn more about live focus groups.