Jessica Chin, CMO of Algorand Foundation, discusses how she views the market downturn and economic landscape as a major opportunity to unlock creativity. She shares the three pillars she’s focused on when exploring cost effective marketing strategies. 

Key Takeaways: 

• How they’ve worked with airlines to create the first ever, fully tokenized airline ticket

• Strategic partnerships they’re building in developing markets to amplify utility and adoption of the blockchain

• Why she thinks social media is still being underutilized in Web3 and how to better leverage its power

Guest Bio: 

Jessica T. Chin is an established Fortune 500 marketer and an award winning brand builder, Jess builds brands people love. She shows boardroom and front-line teams the power of purpose to confidently navigate a crowded, chaotic marketplace, and develops global audiences through consumer-driven insights. She began her career at Apple driving expansion efforts in Asia, then joined Nike creating new avenues to product, storytelling, and access for fans. Most recently, she led brand strategy and global youth culture activations at WhatsApp. 

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse. 

Music by: Ari Dvorin

Produced by: Sam Laliberte