Bare Knuckles and Brass Tacks

LIVE from Cyber Marketing Con: What "Community" Really Means for Both Practitioners & Vendors


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"Community" is getting bandied about a lot. What does it really mean, for both cybersecurity vendors and practitioners? This week's episode is a roundtable discussion recorded LIVE at Cyber Marketing Con in December 2024! The panel features Dani Woolf, Ben Siegel, Bronwen Hudson, Elliot Volkman, and BKBT's George K. 

Some key topics covered:

  • Community is not something you can just spend money on.
  • Successful communities are affecting change.
  • You can't expect instant ROI from community building.
  • Be passionate about your community's mission.
  • Listen to your community; they will guide you.
  • Communities are about adding value, not extracting.

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Bare Knuckles and Brass TacksBy BKBT Productions

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