She started her photo booth business to survive maternity leave. Her goal was $30,000. She hit it in three months.

Catalina Bloch of MDRN Photo Booth Company (Ottawa, Canada) has since built the most successful photo booth business in the PBSCO community — $6.6 million in cumulative revenue — and she did it by obsessing over two things: knowing exactly who she was selling to, and automating everything else.

In this interview, Catalina breaks down every plateau she hit on the way to seven figures, how she scaled from one CRM to a fully systematized operation, why she eventually split her brand in two, and the one piece of advice she gives every owner who wants to break past six figures.

What you'll learn in this episode:

• Why her first big corporate booking ($10K, signed in two days) changed everything

• The CRM moment that freed up her time and made automation an obsession

• How she went from 500K to 1.5M in revenue in just 8 months

• The case for hiring a 50/50 employee before you think you're ready

• Why she split her brand into MDRN Photo Booth and MDRN Activations — and when you should consider doing the same

• How niching down into a specific client avatar drove six figures in her very first year

• The self-limiting belief that held her back longer than anything else

• Why wedding leads at MDRN are 100% automated — and what that actually looks like in Boothbook

Follow Catalina & MDRN Photo Booth:

📸 @mdrnphotoboothco + @mdrnactivations