Chris Yates started Ultimate Occasions in 2015 as a DJ company serving weddings, corporate events, and mitzvahs in the DMV area (DC, Maryland & Virginia). In 2021, he made a pivotal decision — add a photo booth. What started as a simple add-on has since generated over $125,000 in photo-booth-specific revenue, helped him cross $200K in total business revenue, and taken his team all the way to Times Square for a Fortune 500 client.
In this episode, Chris breaks down exactly how he integrated photo booths into an existing event business, built a team of 15, and created systems that let him step off the floor and focus on growth.
In this episode, we cover:
• Why Chris started referring photo booth work out — and the moment he realized he should bring it in-house
• How he embedded photo booths into DJ packages so that 80% of wedding clients now add one on
• The difference between running a Salsa booth vs. a Guac/Tortilla booth — and why he built a separate attendant team
• The pre-event and post-event checklists that keep every booking running smoothly • How tagging venues on social media became one of his biggest lead generation strategies
• Why he raised his prices two years in a row — and how revenue went up, not down
Whether you're a DJ thinking about adding a photo booth, or an operator looking to scale your team, Chris's story is a masterclass in smart, sustainable growth.
If you’d like to start your own photo booth business, check out our free Quickstart Program: https://pages.photoboothsupplyco.com/quick-start-program
If you’d like to speak with someone from our team about starting a photo booth business, book a free strategy call here: https://photoboothsupplyco.com/pages/book-a-call
For all other interest, check out our website: https://photoboothsupplyco.com/