Live From The Hive 🐝

Live From The Hive 🐝

By Katie BessantBusinessMarketing
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Live From The Hive 🐝 episodes

  • Ep #6 - Optimise Your Holiday Rental Listings and Boost Profits with Stefan Hoffelner

    Join host Katie Bessant as she interviews Stefan Hoffelner from Your AirHost. In this episode, Stefan shares expert strategies on how to optimise your holiday rental listings, enhance guest experience, and boost profits through effective marketing, professional photos, guest reviews, and leveraging property management tools.

    During the episode we chat about:
    - The market trends and how the industry has changed over the years
    - Effective strategies for generating bookings throughout the year
    - The importance of guest reviews for securing more bookings
    - Marketing strategies to drive more direct bookings
    - How to price your property to drive bookings
    - Common mistakes and pitfalls
    - Plus so much more!
    🐝 CONNECT WITH KATIE 🐝
    Website: ⁠⁠https://theholidayhive.com/⁠⁠
    Instagram: ⁠⁠https://www.instagram.com/theholidayhive/⁠⁠
    Facebook: ⁠⁠https://www.facebook.com/theholidayhiveofficial/⁠⁠
    LinkedIn: ⁠⁠https://www.linkedin.com/in/katie-bessant-31bb84135/⁠⁠
    TikTok: ⁠⁠https://www.tiktok.com/@theholidayhiveofficial⁠⁠
    YouTube: ⁠⁠https://www.youtube.com/@HolidayHive
    🌟CONNECT WITH STEFAN 🌟
    Website: https://www.yourairhost.co.uk/
    Instagram: ⁠https://www.instagram.com/yourairhost/
    Facebook: ⁠https://www.facebook.com/YourAirHost/
    LinkedIn: https://www.linkedin.com/in/stefan-hoffelner-6b360955/
    To contact Katie, email ⁠⁠[email protected]

    37 min
  • Ep #5 - Turning a Remote Location into a Desirable Destination with Paul Honeywell

    Join host Katie Bessant as she interviews Paul Honeywell, owner of Oran na Mara on the Isle of Harris. In this episode, Paul shares the rewards and challenges of running a remote holiday rental, from marketing strategies that helped him attract guests to building relationships with the local community. Discover how Paul transformed his unique property into a sought-after destination and the key lessons he’s learned along the way, including tips for new holiday property owners. Paul's insights are sure to inspire!

    During the episode we chat about:
    - Paul's journey to becoming a holiday cottage owner
    - How the industry has changed over the years
    - The design and architectural inspiration behind Oran na Mara
    - How to ensure a luxurious and memorable stay for your guests
    - What marketing strategies have been most effective in attracting guests to Oran na Mara
    - How to manage guest bookings and experiences throughout different seasons?
    - Challenges faced when managing Oran na Mara
    - Advice to owners starting their own holiday cottage business
    - Plus so much more!
    Paul's diverse career began in Formula One motor racing as an assistant to world champion John Surtees. After transitioning to marketing, he rose through the ranks to become CEO of Europe's largest design and marketing consultancy. Later, Paul co-founded The Storytellers, an internal communications specialist serving major corporate clients worldwide. During this period, Paul spent much of his life traveling, often joking that he lived on airplanes!
    Upon selling his share of The Storytellers, Paul and his wife Helen embarked on an exciting new venture. They designed and built Oran na Mara, an iconic and highly unusual self-catering property on the Isle of Harris in Scotland.
    🐝 CONNECT WITH KATIE 🐝
    Website: ⁠⁠https://theholidayhive.com/⁠⁠
    Instagram: ⁠⁠https://www.instagram.com/theholidayhive/⁠⁠
    Facebook: ⁠⁠https://www.facebook.com/theholidayhiveofficial/⁠⁠
    LinkedIn: ⁠⁠https://www.linkedin.com/in/katie-bessant-31bb84135/⁠⁠
    TikTok: ⁠⁠https://www.tiktok.com/@theholidayhiveofficial⁠⁠
    YouTube: ⁠⁠https://www.youtube.com/@HolidayHive
    🌟CONNECT WITH PAUL🌟
    Website: https://www.orannamara.com/
    Instagram: ⁠https://www.instagram.com/oran.na.mara/
    Facebook: ⁠https://www.facebook.com/orannamara
    TikTok: ⁠https://www.tiktok.com/@orannamara
    To contact Katie, email ⁠⁠[email protected]

    34 min
  • Ep #4 - Glamping Success: Marketing Secrets from Dragon's Den Star, Derry Green

    Join host Katie Bessant as she interviews Dragon's Den star, Derry Green from The Secret Garden Glamping about how to set up your glamping business for success and successful marketing strategies to generate bookings year-round.

    During the episode we chat about:

    • What inspired Derry to start The Secret Garden Glamping
      • What sets The Secret Garden Glamping apart from other glamping sites
      • What marketing strategies have been the most effective for getting bookings
      • How to attract guests during the off-season
      • How the TV exposure from Dragons Den affected the business
      • Top tips for other glamping site/holiday cottage owners
      • Plus so much more!
      • Derry is a entrepreneur and business owner of The Secret Garden Glamping, based in Skelmersdale, who appeared on the BBC’s Dragon’s Den receiving offers from not one but four Dragons; Deborah Maaden, Peter Jones, Sara Davies and Touker Suleyman, to support his niche business. Derry came up with the glamping idea through the covid period when he set up a camp in the family garden as a way to entertain his children.  Before long, using his own self-taught construction skills, he turned the tent into a fully-fledged luxury glamping pod and The Secret Garden Glamping was born.

        The Secret Garden Glamping is now the most viewed, most followed and most booked site in the UK and has won many awards including Visit England Award for camping, Glamping and holiday park of the year, The AA Glamping site of The Year and the BiBAs Leisure and Tourism Business of the Year. 

        🐝 CONNECT WITH KATIE 🐝
        Website: ⁠https://theholidayhive.com/⁠
        Instagram: ⁠https://www.instagram.com/theholidayhive/⁠
        Facebook: ⁠https://www.facebook.com/theholidayhiveofficial/⁠
        LinkedIn: ⁠https://www.linkedin.com/in/katie-bessant-31bb84135/⁠

        TikTok: ⁠https://www.tiktok.com/@theholidayhiveofficial⁠

        YouTube: ⁠https://www.youtube.com/@HolidayHive⁠

        🌟CONNECT WITH DERRY🌟
        Website: ⁠https://www.thesecretgardenglamping.uk/
        Instagram: https://www.instagram.com/thesecretgardenglamping⁠
        Facebook: https://www.facebook.com/thesecretgardenglamping/⁠
        TikTok: https://www.tiktok.com/@thesecretgardenglamping
        To contact Katie, email ⁠[email protected]

        40 min
      • Ep #3 - Interior Design Tips & Tricks for Your Holiday Cottage with Laura Delage-Pandeli

        Join host Katie Bessant as she interviews Laura Delage-Pandeli from Olive & Wilde Interiors about how to use interior design to boost your holiday cottage bookings. During the episode we chat about:

        - Interior design trends in the industry
        - Simple design tips to elevate your property and make it stand out
        - How to balance aesthetics with durability, especially in high-traffic areas
        - The role of social media in promoting your property
        - Plus so much more!
        Laura, at Olive & Wilde Interiors specialises in designing standout holiday lets and Airbnbs. With a knack for blending bold colours, textures, and patterns, she creates spaces that captivate guests and enhances their overall experience. Laura’s designs not only look beautiful but also reflect the local vibe, ensuring each stay is memorable and unique.
        🐝 CONNECT WITH KATIE 🐝
        Website: https://theholidayhive.com/
        Instagram: https://www.instagram.com/theholidayhive/
        Facebook: https://www.facebook.com/theholidayhiveofficial/
        LinkedIn: https://www.linkedin.com/in/katie-bessant-31bb84135/

        TikTok: https://www.tiktok.com/@theholidayhiveofficial

        YouTube: https://www.youtube.com/@HolidayHive

        🌟CONNECT WITH LAURA🌟
        Website: https://www.oliveandwilde.co.uk/
        Instagram: https://www.instagram.com/oliveandwildeinteriors/
        Facebook: https://www.facebook.com/oliveandwildeinteriors
        LinkedIn: https://www.linkedin.com/in/laura-delage-pandeli-bba04a8b/
        Pinterest: https://www.pinterest.co.uk/oliveandwilde/
        To contact Katie, email [email protected]

        20 min
      • Ep #2 - Using Social Media to Boost Your Holiday Cottage Bookings with Jemima Stones from Cool Stays

        Join host Katie Bessant as she interviews Jemima Stones about how to use social media to boost your holiday cottage bookings. During the episode we chat about:


        • How CoolStays approaches its social media strategy to engage with its target guests.
        • Which social media platforms have proven most effective for CoolStays for generating bookings.
        • How to encourage user-generated content and engage with your followers on social media.
        • Collaborating with influencers and travel bloggers.
        • The latest social media trends in the travel and accommodation industry.
        • Plus so much more!

        • Jemima Stones is the Social Media Manager at Cool Stays. She lives by the sea in Deal with her fiance and our cat, Tubby Custard. She's been with Coolstays for 4 years, and was previously a social media manager for a large historic attraction, a gin distillery and has a whole host of experience in the travel and tourism industry.


          Coolstays is a digital directory for amazing stays across the UK and Worldwide, think fairytale treehouses, woodland cabins, architectural marvels and quirky country cottages.


          🐝 CONNECT WITH KATIE 🐝

          Website: https://theholidayhive.com/

          Instagram: https://www.instagram.com/theholidayhive/

          Facebook: https://www.facebook.com/theholidayhiveofficial

          LinkedIn: https://www.linkedin.com/in/katie-bessant-31bb84135/


          🌟CONNECT WITH COOL STAYS🌟

          Website: https://www.coolstays.com/

          Instagram: https://www.instagram.com/coolstays/

          Facebook: https://www.facebook.com/Coolstays/

          TikTok: https://www.tiktok.com/@coolstays


          To contact Katie, email [email protected]

          29 min
        • Ep #1 - Setting up Your Holiday Cottage Business for Success with Jane Mack

          Join host Katie Bessant as she interviews Jane Mack about her experience in the holiday letting industry.

          During the episode we chat about:

          • Jane's journey in the holiday let industry
            • Some of the biggest challenges owners and agency owners face when managing holiday lets
              • What's changing within the holiday let industry and guest expectations
                • Tips for new holiday let owners to set up their property for success
                  • Effective strategies for holiday lets to maximise bookings and revenue and maintain a good work-life balance
                    • Plus so much more!
                    • Jane Mack is the owner of Jane Mack Consulting, providing consultancy and coaching services to the holiday let industry.

                      Jane and her husband bought a holiday home property management company back in 2010, and decided to expand it to offer advertising and bookings. By 2012 they had created a full holiday letting agency. Their business continued to grow until they sold it to the UK’s largest holiday letting company in 2017.

                      After a few years of continuing to run and manage the local office for the company, Jane decided that it was time for a change.

                      After doing training in social media and Facebook Ads to better her knowledge of the ever changing online world, she got her coaching accreditation and put her focus into the holiday let industry.

                      Having managed over 100 holiday properties, thousands of guests and with 10 years of hands-on experience, she decided to help others in the industry to grow their businesses, just as she had done.

                      Jane is also a mum of 2 boys and lives on the beautiful Isle of Arran where she enjoys morning runs, big walks and beach BBQ’s.

                      🐝 CONNECT WITH KATIE 🐝

                      • Website: https://theholidayhive.com/ 
                      • Instagram:https://www.instagram.com/theholidayhive/ 
                      • Facebook:https://www.facebook.com/theholidayhiveofficial/ 
                      • LinkedIn:https://www.linkedin.com/in/katie-bessant-31bb84135/ 
                      • 🌟CONNECT WITH JANE🌟

                        • Website: www.janemackconsulting.com 
                        • LinkedIn:https://www.linkedin.com/in/janemack-consulting/ 
                        • Instagram:https://www.instagram.com/janemackconsulting/ 
                        • Facebook:https://www.facebook.com/janemackconsulting/ 
                        • To contact Katie, email [email protected]

                          39 min

                        About Live From The Hive 🐝

                        From the publisher's feed

                        A show sharing all of the highs and lows about being a holiday cottage owner, as well as marketing top tips and tricks.