Here's the 13th episode of my brand new show. Live and Linking

This week I spoke with the incredible Lucy Griffiths, even though she wasn't feeling her usual peppy self. Despite that, she shared some truly insightful gems about transforming her hectic life into one that's more balanced and fulfilling through passive income strategies.

We spoke about how Lucy moved away from the grind of a demanding journalism career to embrace a lifestyle that prioritises flexibility and family time. She discussed her book, "Make Money While You Sleep," which focuses on leveraging digital products, courses, and memberships to craft a life that isn't tethered to the traditional 9-to-5.

I have just finished this book and for anyone looking to escape the corporate treadmill and design a life that aligns more with personal goals and family, Lucy’s approach to passive income is a gold mine of advice.

We also spoke about branding & authenticity especially Lucy's vibrant personal branding strategy, dominated by her love for pinks and reds, which makes her stand out while also being true to her personality. 

More importantly, Lucy emphasised the power of authenticity. She shared how showing the real, less-than-perfect behind-the-scenes aspects of her life helps connect more deeply with her audience. It's not all about being polished—sometimes, it's about being real and letting people see the chaos behind the curtain!

I am just like Lucy and so very busy so I quizzed her about outsourcing and how she has made her operations smooth and manageable. 

Lucy uses VA’s and smart delegation—hiring help not just to ease her workload but to enhance her business’s efficiency and output.

Lucy's story is a fantastic reminder that with the right strategies and mindset, balancing a fulfilling career and personal life is entirely possible. Her insights into passive income, personal branding, and effective outsourcing are invaluable for anyone looking to make a significant change in how they work and live. 

Lucy Griffiths Contact and Profile Information

Email: [email protected]

Website: Lucy Griffiths

LinkedIn: Lucy Griffiths

Instagram: lucygriffithsdotcom

Bio: Lucy helps you to monetize your passions and automate your business through digital courses and memberships. She is the author of the bestselling book, "Make Money While You Sleep," which guides you on turning your passion into profit. Lucy spent many years as an international TV reporter and journalist, reporting from Asia and the Middle East, and once had the unique experience of flying in Air Force One with Barack Obama.

After a traumatic birth experience, Lucy was unable to return to frontline journalism in conflict zones and reshaped her career path. She is a single mum who established her business 7 years ago, designing her working life around her son.

Book: My bestselling book, "Make Money While You Sleep": Available on Amazon

You can view the full ⁠⁠⁠ VIDEO episode HERE⁠⁠⁠

Connect with Ashley on⁠ LinkedIn ⁠

My Website ⁠https://just.15mins.day 

Connect with the show The Live & Linking Hub

Free Drop-in Surgery

On the first Monday of each month (second if it's a Bank Holiday) I open a Zoom to enable you to drop in and ask me anything about LinkedIn™️. I also Theme these sessions.  BOOK HERE

My next workshop and other courses   https://15mins.day/courses 

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Here's the 12th episode of my brand new show. Live and Linking

Can I call it new anymore?

Every Tuesday at 12:30 pm BST I chat with a LinkedIn personality to find out about them, what they do and why they love LinkedIn

I met with James Bond the other week and he's come back for more fun

We dig even deeper

This great guy is none other than Steve Wright the photographer we chatted about his career and he shared a load of tips to help us take better photos even with our mobile devices.

He says you do not need a huge camera with loads of features to get started.

Listen in to find out more because we go into detail with some of his shots and I learned a load of great tips about compostion and why we take photos and what we need to think about when we are framing them.

Steve Wright

Email: [email protected]

Websites:

• www.stevewrightphotography.co.uk

LinkedIn: Steve Wright Photographer

Mobile: 07860136092

About Steve:

"I've been a commercial photographer for the last 3 decades and a lot has happened in that time. Here are a few key points, but there are so many more I could have listed 😁

• 🛳 I honed my skills as a cruise ship photographer, capturing smiles worldwide.

Why am I still doing photography after all this time? It's because I love the interaction I have with people; everyone is unique, and it's my job to show that."

You can view the full ⁠⁠⁠ VIDEO episode HERE⁠⁠⁠

Connect with Ashley on⁠ LinkedIn ⁠

My Website ⁠https://just.15mins.day 

Connect with the show The Live & Linking Hub

Free Drop-in Surgery

On the first Monday of each month (second if it's a Bank Holiday) I open a Zoom to enable you to drop in and ask me anything about LinkedIn™️. I also Theme these sessions.  BOOK HERE

My next workshop and other courses   https://15mins.day/courses 

Here's the 11th episode of my brand new show. Live and Linking

Can I call it new anymore?

Every Tuesday at 12:30 pm BST I chat with a LinkedIn personality to find out about them, what they do and why they love LinkedIn

I met with James Bond this week.

Well he is a lookalike, so not quite 007 but all the same a great guy.

This great guy is none other than Steve Wright the photographer we chatted about his career and he shared a load of tips to help us take better photos even with our mobile devices.

He says you do not need a huge camera with loads of features to get started.

Listen in to find out more because we go into detail with some of his shots and I learned a load of great tips about compostion and why we take photos and what we need to think about when we are framing them.

Steve Wright

Email: [email protected]

Websites:

• www.stevewrightphotography.co.uk

LinkedIn: Steve Wright Photographer

Mobile: 07860136092

About Steve:

"I've been a commercial photographer for the last 3 decades and a lot has happened in that time. Here are a few key points, but there are so many more I could have listed 😁

• 🛳 I honed my skills as a cruise ship photographer, capturing smiles worldwide.

Why am I still doing photography after all this time? It's because I love the interaction I have with people; everyone is unique, and it's my job to show that."

You can view the full ⁠⁠⁠ VIDEO episode HERE⁠⁠⁠

Connect with Ashley on⁠ LinkedIn ⁠

My Website ⁠https://just.15mins.day 

Connect with the show The Live & Linking Hub

Free Drop-in Surgery

On the first Monday of each month (second if it's a Bank Holiday) I open a Zoom to enable you to drop in and ask me anything about LinkedIn™️. I also Theme these sessions.  BOOK HERE

My next workshop and other courses   https://15mins.day/courses 

Here's the 10th episode of my brand new show. Live and Linking

Every Tuesday at 12:30 pm BST I chat with a LinkedIn personality to find out about them, what they do and why they love this incredible platform.

This week we discussed the multifaceted world of Hayley Lucas, a dynamo in the accounting sphere and a beacon for women in business. 

I found out about Hayley’s journey from the helm of Athena Accountants and Business Advisors to launching her new business support group. This fresh endeavour stands out as a support network and educational hub for women eager to elevate their businesses, embracing the ethos that collaboration trumps competition.

Hayley shares the challenges and triumphs of balancing motherhood with entrepreneurship, revealing the seeds of resilience planted by her experiences, including the unique pivot to homeschooling during lockdowns. A standout moment arrives with the proud mention of her son’s journey into adulthood and service in the army, embodying the personal stories that add depth to our professional pursuits.

The conversation shifts gears to the core of Hayley’s mission: empowering women in business through Flock the Business Clinic. She delves into the inception of Flock, driven by her own quest for a community where support and shared growth thrive. The initiative aims to dismantle the barriers to essential resources like legal advice and mentoring, making these accessible to budding and seasoned businesswomen alike.

You can view the full ⁠⁠⁠ VIDEO episode HERE⁠⁠⁠

Connect with Ashley on⁠ LinkedIn ⁠

My Website ⁠https://just.15mins.day 

Connect with the show The Live & Linking Hub

Free Drop-in Surgery

On the first Monday of each month (second if it's a Bank Holiday) I open a Zoom to enable you to drop in and ask me anything about LinkedIn™️. I also Theme these sessions.  BOOK HERE

My next workshop and other courses   https://15mins.day/courses 

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Here's the ninth episode of my brand new show. Live and Linking

Every Tuesday at 12:30 pm BST I chat with a LinkedIn personality to find out about them, what they do and why they love this incredible platform.

Nikki Chamberlain is my awesome guest this week and she spills the beans on turning life’s lemons into a thriving health coaching biz! Nikki, once a corporate warrior, found her true calling in health and wellness after a personal epiphany. 

We talk about the four pillars where Nikki doesn't just talk the talk; she walks the walk, sharing the ins and outs of managing stress, mastering the art of sleep, and why moving your body is non-negotiable for peak performance. It's not about overhauling your life overnight but making those tiny tweaks that lead to monumental changes.

It has got me thinking I can tell you!!

Join me and get some great tips to make life a little easier and manage that stress!

Contact Information:

• Email: [email protected]

You can view the full ⁠⁠⁠ VIDEO episode HERE⁠⁠⁠

Connect with Ashley on⁠ LinkedIn ⁠

My Website ⁠https://just.15mins.day 

Connect with the show The Live & Linking Hub

Free Drop-in Surgery

On the first Monday of each month (second if it's a Bank Holiday) I open a Zoom to enable you to drop in and ask me anything about LinkedIn™️. I also Theme these sessions.  BOOK HERE

My next workshop and other courses   https://15mins.day/courses 

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Here's the eighth episode of my brand-new show. Live and Linking

Every Tuesday at 12:30 pm BST I chat with a LinkedIn personality to find out about them, what they do and why they love this incredible platform.

This week I am joined by - Simon Reed from S.T.R. Digital. And we talk about CRM and how we should all be using it in our businesses.

This Week’s Insights: 

The Essence of CRM: 

At its core, CRM is about more than just managing customer data. It’s about fostering meaningful relationships and streamlining processes to drive growth and efficiency.

The Journey from Basic to Advanced CRM: 

Simon walks us through his evolution in the CRM space, from simple manual systems to sophisticated digital solutions, highlighting the importance of adapting to technology for business advancement.

Choosing the Right CRM:

Discover why a one-size-fits-all approach doesn’t work and the value of a tailored CRM strategy that aligns with your business needs, ensuring scalability and cost-effectiveness.

Common CRM Pitfalls and How to Avoid Them: 

Learn from Simon’s insights on the frequent mistakes businesses make with CRM systems and the critical role of team engagement and proper implementation in avoiding these pitfalls.

I also help Simon with his LinkedIn and answer a couple of his questions.

Simon Reed Contact and Professional Information

• Email: [email protected]

Professional Summary

Simon Reed is a seasoned expert in Customer Relationship Management (CRM) solutions, with a focus on leveraging technology to streamline business processes, enhance efficiency, and drive growth. Solutions Offered

Simon Reed specializes in preparing companies for scalable growth by offering solutions to common problems such as:

• Reducing data duplication which can lead to costly errors.

You can view the full ⁠⁠⁠ VIDEO episode HERE⁠⁠⁠

Connect with Ashley on⁠ LinkedIn ⁠

My Website ⁠https://just.15mins.day 

Connect with the show The Live & Linking Hub

Free Drop-in Surgery

On the first Monday of each month (second if it's a Bank Holiday) I open a Zoom to enable you to drop in and ask me anything about LinkedIn™️. I also Theme these sessions.  BOOK HERE

My next workshop and other courses   https://15mins.day/courses

Here's the seventh episode of my brand-new show. Live and Linking

Every Tuesday at 12:30 pm BST I chat with a LinkedIn personality to find out about them, what they do and why they love this incredible platform.

This week I am overwhelmed with three experts, Louise Brogan, John Espirian, and Nigel Cliffe, share their valuable insights, personal journeys, and the essence of the upcoming Uplift Live conference. Here are the key takeaways and insights from this insightful conversation:

• LinkedIn is not just for B2B; it's a platform where B2C professionals, like artists, have found immense success by reaching the right audience, leading to significant business growth and opportunities.

• The consensus among the experts is that learning to effectively use the free version of LinkedIn is crucial before considering an upgrade to Premium. With the evolving platform dynamics, there's a subtle push towards Premium, but the foundational strategies remain pivotal.

• Short-form content is great for immediate visibility and engagement, while long-form content, like articles, offers long-term authority and discoverability. Sharing valuable, relevant content is key to building a following and fostering engagement.

• LinkedIn excels as a platform for building personal brands and making real human connections. Whether it's turning on creator mode or deciding between follow and connect options, the strategic aim is to enhance visibility and foster genuine relationships.

• Uplift Live is designed as a comprehensive learning experience for LinkedIn users, featuring workshops and sessions aimed at best practices and advanced strategies. With nearly 200 attendees expected, it promises networking opportunities and insights from almost eight speakers in the LinkedIn space.

• Adjusting strategies based on the platform's evolving features, like the integration of creator mode, is crucial for maintaining and increasing visibility on LinkedIn.

My Guests this week!!

Personal Insight:

Nigel's journey has been a blend of highs and lows, with each challenge reinforcing his resilience. He is driven by a mantra that his work through LinkedIn can change lives, be it personally or in business. Nigel hints at a fascinating success story related to his training, which might contribute to future lunar explorations.

Connect with Nigel:

• Email: [email protected]

Personal Insight:

Louise's success story includes being one of the few selected to meet King Charles, which stands as a testament to her influence within the UK's small business community. Balancing entrepreneurship with motherhood, she has overcome numerous challenges, proving her resilience and dedication.

Connect with Louise:

• LinkedIn: https://www.linkedin.com/in/louisebrogan/

Personal Insight:

John's approach to LinkedIn is encapsulated by his trademarked phrase "Relentlessly helpful®". His dedication to providing value is evident in his work with Content DNA and his leadership of the Espresso+ community. John is also a co-organizer of UpLift Live, the UK's first LinkedIn-focused conference.

Professional Offering:

Connect with John:

• Website: https://espirian.co.uk/

You can view the full⁠ ⁠⁠Episode HERE⁠

Connect with Ashley on⁠ LinkedIn ⁠

My Website ⁠https://just.15mins.day

You can view the full ⁠⁠⁠ VIDEO episode HERE⁠⁠⁠

Connect with Ashley on⁠ LinkedIn ⁠

My Website ⁠https://just.15mins.day 

Connect with the show The Live & Linking Hub

Free Drop-in Surgery

On the first Monday of each month (second if it's a Bank Holiday) I open a Zoom to enable you to drop in and ask me anything about LinkedIn™️. I also Theme these sessions.  BOOK HERE

My next workshop and other courses   https://15mins.day/courses

Host: Ashley Leeds

Guest: Tiina Jarvet, Headhunter and Career Coach from Brussels, Belgium

Episode Overview: In this enlightening episode, Ashley Leeds dives into the world of LinkedIn optimization and recruitment strategies with the expert Tiina Jarvet. Together, they explore the intricacies of building a powerful LinkedIn profile, the importance of networking, and how to effectively catch the eye of headhunters and recruiters. Tiina shares her invaluable insights on the role of creativity in professional growth, the significance of being active on LinkedIn, and tips on how to make your profile stand out.

Key Takeaways:

• Profile Optimization: Tiina emphasizes the importance of aligning your job title and skills with market values to increase visibility. She recommends using job descriptions on LinkedIn to identify and incorporate relevant skills into your profile.

Upcoming Events:

• Tiina mentions her participation in the upcoming LinkedIn Uplift Live conference in Birmingham, where she'll delve deeper into LinkedIn recruitment tools and profile optimization techniques.

Special Announcement:

• Tiina is excited to announce the launch of her book on being discovered by recruiters on LinkedIn, offering readers visual guides and tips to enhance their LinkedIn profiles.

Closing Thoughts: Both Ashley and Tiina stress the importance of the LinkedIn community in supporting professional growth and opportunities. They encourage listeners to harness the power of LinkedIn, not just as a tool for job searching, but as a platform for building meaningful professional relationships and showcasing creativity.

Next Episode Preview: Ashley teases the next episode featuring Lucy Griffiths, where they will discuss membership coaching and LinkedIn strategies for success.

Contact Information: Listeners interested in learning more about LinkedIn optimization can find additional resources and contact details for Tiina Jarvet in the podcast notes below.

Email: [email protected]

Location: Brussels, Belgium

Professional Summary:

Tiina Jarvet is a Headhunter who is always on your side, specializing in recruiting high-level executive positions for multinational companies, with a focus on Sales, Marketing, and Technology sectors. She holds an AESC certification (Association of Executive Search and Leadership Consultant), is multilingual with proficiency in 9 languages, and boasts a comprehensive track record of completed recruitment projects across various regions including the Benelux Region, Scandinavia, United Kingdom, France, Germany, Spain, Portugal, Brazil, Italy, Asia, and the United States.

In addition to her role as a Headhunter, Tiina also excels as a Career Coach, where her expertise lies in empowering 40+ women who feel stuck and unappreciated, guiding them towards seizing amazing opportunities.

You can view the full⁠ ⁠⁠Episode HERE⁠

Connect with Ashley on⁠ LinkedIn ⁠

My Website ⁠https://just.15mins.day

You can view the full ⁠⁠⁠ VIDEO episode HERE⁠⁠⁠

Connect with Ashley on⁠ LinkedIn ⁠

My Website ⁠https://just.15mins.day 

Connect with the show The Live & Linking Hub

Free Drop-in Surgery

On the first Monday of each month (second if it's a Bank Holiday) I open a Zoom to enable you to drop in and ask me anything about LinkedIn™️. I also Theme these sessions.  BOOK HERE

My next workshop and other courses   https://15mins.day/courses 

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This week I caught up with my good friend, Odessa Shereard.

In our conversation we uncover the secrets behind creating content that not only stands out but deeply resonates with your audience, building trust and connections in the professional world.

Odessa shares her journey, strategies, and the importance of blending personal touch with professional insights to create a compelling online presence.

PLUS the following!! Engaging Content Mastery:

Learn how Odessa crafts content that sparks conversations and community, encouraging active participation.

A Personal-Professional Blend:

Uncover the impact of adding personal touches to professional content, making your posts stand out and resonate deeply.

Content Challenges Solved:

Get insights on overcoming common content creation hurdles, focusing on serving your audience effectively.

Building Your Community:

Discover the importance of engaging with your audience beyond posts, fostering genuine connections and a vibrant community.

Authenticity and Experimentation:

Hear about the power of authentic storytelling and content experimentation in enhancing engagement.

Consistency and Patience: Embrace the long game of content creation and community building with Odessa's advice on persistence and adaptability.

Odessa's Journey: A Blend of Challenges and Triumphs

Name: Odessa

The Journey Begins: Post-pandemic, life threw a curveball with a string of unsuccessful employment roles, compounded by my husband's fractured hip. However, I didn't let this deter me. I took to LinkedIn, networking diligently and sharing my content creation prowess. This proactive approach paid off, marking the start of my self-employment journey, now going strong for 2.5 years.

Challenges Along the Way: It hasn't been all smooth sailing. I've faced a fair share of hurdles, including a poor partnership, a sudden loss of client income, ongoing battles with imposter syndrome, and managing a business relocation while my husband needed surgery. These challenges tested my resolve but also taught me resilience.

The Silver Lining: Amidst these challenges, the silver lining has been the incredible people I've met along the way. The community I've either created or become a part of has been my highlight. It's a testament to the power of networking and community-building.

Get in Touch:

A Little About Me: Almost 2 years ago, I made a significant life change by moving to the South West from Milton Keynes. With a young family and ambitious future plans, I'm passionate about sharing my craft. Why? Because for me, content creation is more than just writing. It's about sparking conversations, fostering a sense of community, and collaborating. It's about making real, meaningful connections and investing in the people around you. That's the philosophy that guides my work and what I aim to share with every piece of content I create.

You can view the full YouTube episode HERE

Connect with Ashley on LinkedIn 

My Website ⁠https://just.15mins.day 

Connect with the show The Live & Linking Hub

Free Drop-in Surgery

On the first Monday of each month (second if it's a Bank Holiday) I open a Zoom to enable you to drop in and ask me anything about LinkedIn™️. I also Theme these sessions.  BOOK HERE

My next workshop and other courses   https://15mins.day/courses

Here's the forth episode of my brand new show.

Every Tuesday at 12:30 pm BST I chat with a LinkedIn personality to find out about them, what they do and why they love this incredible platform.

My guest this week is Mark Williams, affectionately known as Mr. LinkedIn. A beacon of wisdom in the LinkedIn training realm since 200.

Mark is the superstar behind the LinkedInformed podcast, which is getting a rebrand rebrand. The name's still under wraps, but the anticipation is palpable!

We discussed the upcoming, first-of-its-kind LinkedIn enthusiasts' conference in the UK. Mark, is going to be a speaker and will be looking forward to meeting everyone who we all know on this platform.

We also discussed his Podcast.. What began as a venture into the unknown has flourished into a platform where LinkedIn norms are questioned, and a community of inquisitive minds and proactive souls is nurtured.

We alos did a deep dive into Sales Navigator, clarifying its value for LinkedIn aficionados. Through his lens, we explored the tool's advanced features tailored for those seeking a more strategic business development path.

Mark Williams - ETN LinkedIn™️ Training

LinkedIn Profile: Mark Williams

Subscribe on LinkedIn: Subscribe to Newsletter

Position: Managing Director

Overview:

Mark Williams, commonly known as ‘Mr LinkedIn,’ is widely acknowledged as one of the foremost LinkedIn experts globally. His journey in the professional world spans over 20 years in the recruitment industry before founding ETN LinkedIn Training in 2008. Since then, Mark has imparted LinkedIn training to thousands of individuals across various industries and roles.

Apart from his training endeavors, Mark is a celebrated keynote speaker, author, and the brain behind the award-winning podcast 'LinkedInformed.' Launched in 2013, the podcast has grown significantly, boasting over 400 episodes to date. 'LinkedInformed' is a weekly show that delves into the nuances of LinkedIn, offering insights, tips, and strategies to leverage the platform effectively.

Mark's enthusiasm for LinkedIn is infectious. He passionately elucidates why LinkedIn is an indispensable tool for business, demonstrating its value through his speaking engagements, training sessions, and podcast. His dedication to exploring and teaching the intricacies of LinkedIn has positioned him as a go-to resource for anyone looking to enhance their LinkedIn presence and harness the platform's full potential for business success.

You can view the full⁠ ⁠⁠LinkedIn episode HERE⁠

Connect with Ashley on⁠ LinkedIn ⁠

My Website ⁠https://just.15mins.day

You can view the full ⁠⁠⁠ VIDEO episode HERE⁠⁠⁠

Connect with Ashley on⁠ LinkedIn ⁠

My Website ⁠https://just.15mins.day 

Connect with the show The Live & Linking Hub

Free Drop-in Surgery

On the first Monday of each month (second if it's a Bank Holiday) I open a Zoom to enable you to drop in and ask me anything about LinkedIn™️. I also Theme these sessions.  BOOK HERE

My next workshop and other courses   https://15mins.day/courses