I’ve made many friends with what I do on LinkedIn and I’m privileged to know so many awesome people and one of those superstars is my very special guest today in the last show of the year..

Here’s Episode 99 of my podcast series taken from my 102nd 15 Minutes for Accountants & Bookkeepers  LinkedIn Live Show which aired on LinkedIn on 20th December 2023.

Rather than the normal formatted show we just had a chat about LinkedIn, the accounting industry and how Francesca has grown over the years.

I love a good old natter and this show is no exception, so sit back and relax as we talk about 2023.

Francesca Tricarico

Introduction:

I am Francesca, co-founder of Future Cloud Accounting and founder of my local NYPsocial networking group. A single mother of two, I decided 12 years ago to create a better life for myself and my children, prompting me to go back into education. Through hard work and focus, I pursued a passion for accountancy, eventually joining a top local firm after graduation in 2014.

Career Journey:

During my early career, I immersed myself in all aspects of the business, and it was here that I discovered cloud-based accounting. Recognizing an opportunity for change, I dedicated myself to transitioning from traditional accounting methods.

Approach to Business and Learning:

I thrive on connecting with people, asking questions, and being involved in various activities. Embracing challenges, I've made it my mission to help others succeed, sharing lessons from my own mistakes. I attribute part of my success to an active presence on social media, particularly on LinkedIn, Instagram, and Facebook, where I share my business journey using #thejourneyisreal and #justpostit.

Personal Interests:

Beyond my professional life, I am passionate about the health and fitness industry. I believe every business owner should have a physical hobby. On a lighter note, I'm a huge fan of Grenade bars.

Inspiration and Message:

My journey hasn't been easy, but my drive stems from creating a better life for my family. I hope to inspire others to pursue their goals and demonstrate that with hard work, they can achieve whatever they set out to do.

You can view the full LinkedIn episode HERE

Connect with Ashley on LinkedIn 

My Website https://15mins.day/WHY 

If you want to get more from LinkedIn why not try my free week-long Challenge?

It's a free five-day program to introduce you to some of the daily habits that you need to create a routine to help you grow your business online.

Sign up HERE

And my Monday Nudge will send you an email every Monday with 5 Ideas for creating content on LinkedIn.  Sign up Here

Our In Real Life Social Media Summit is coming in September.  Learn LinkedIn, Instagram, Camera Photography and Video, Podcasting, Live Streaming and networking.

Find out more here https://15mins.day/events

Here’s Episode 98  of my podcast series taken from my 123rd LinkedIn Live Show 15 minutes behind the profile live show.

Every Tuesday at 12:30 pm BST I  chat with a LinkedIn personality to find out about them, what they do and why they love this incredible platform.

I cannot believe who I have as my guest this week.

None other than Mark Ormrod

In this captivating episode, I had the privilege of hosting Mark Ormrod, a former Royal Marine Commando who defied the odds after becoming a triple amputee in a life-altering incident. Mark's journey from the front lines to becoming an inspirational figure is nothing short of remarkable.

Transitioning to his post-military life, Mark talked about his involvement in Brazilian Jiu-Jitsu, a passion that turned into an outlet for both physical and mental well-being. 

Mark's determination led him to train with specialists in the United States, ultimately transitioning away from a wheelchair in 2009. His resilience and commitment to overcoming challenges became evident during an intense three-week training session in the U.S., which he likened to the toughness of Marine training.

The interview concluded with a discussion about Mark's approach to parenting and instilling resilience in his children. Despite the challenges, Mark emphasized the importance of experiencing loss and discomfort to build character and resilience.

This episode is a testament to Mark Ormrod's indomitable spirit and serves as an inspiring narrative of triumph over adversity, resilience, and the power of a positive mindset.

Mark Ormrod: Inspiring Resilience and Triumph

Website: www.markormrod.com

LinkedIn: https://bit.ly/2ZiBzWO

Instagram: http://bit.ly/1KPuwal

Facebook: http://bit.ly/2DZgo0s

Mark Ormrod, an award-winning author, coach, mentor, motivational speaker, and sought-after ambassador, hails from Plymouth, Devon. In 2001, he fulfilled his lifelong ambition by joining the Royal Marines.

On Christmas Eve 2007, Mark's life took a drastic turn while serving in Afghanistan with 40 Commando Royal Marines. A victim of an Improvised Explosive Device, he suffered the traumatic amputation of both legs and his right arm, being twice pronounced dead.

In an extraordinary feat, Mark became the first triple amputee to survive on the battlefield. Despite being told he would never walk again, he defied the odds and marched onto parade on his new prosthetic limbs, receiving his Operational Service Medal just 14 weeks after sustaining his injuries in the presence of HRH the Duke of Edinburgh.

Mark continued his service in the Royal Marines for the next three years, contributing significantly to the RMA – The Royal Marines Charity. He played a pivotal role in launching the charity's new shop, excelling in the Membership team, and establishing a notable social media presence.

Remarkably, Mark maintains an unwaveringly positive outlook on his condition, never uttering a negative comment. His resilience and determination shine through as he continually challenges himself, participating in various endurance challenges to raise awareness for wounded veterans. He is also a multiple medal-winner at the Invictus Games.

Mark's influence extends beyond military circles, motivating thousands of Royal Marines and tens of thousands of others to reach their full potential. Through his drive, motivation, and unwavering positivity, Mark Ormrod has not only achieved his goals but has become a beacon of inspiration for countless others.

You can view the full⁠ LinkedIn episode HERE⁠

Connect with Ashley on LinkedIn 

My Website https://15mins.day/WHY 

And my Monday Nudge will send you an email every Monday with 5 Ideas for creating content on LinkedIn.  Sign up Here

Local to Sidmouth or want a hand with LinkedIn for free?

Find out more here https://15mins.day/events

As a coach to Accountants & Bookkeepers I love talking to other coaches in this space too.

Here’s Episode 97 of my podcast series taken from my 101st 15 Minutes for Accountants & Bookkeepers  LinkedIn Live Show which aired on LinkedIn on 13th December 2023.

Our guest today, Shane Lucas, opens up about his personal life, sharing the joys of a 25-year partnership with his wife, Jenny, and the exciting journey of parenting two world-champion kickboxers. Shane's purpose in life revolves around enabling lifestyle choices for people, a mission he actively pursues through his business and personal advancements throughout the years.

We talk about how he is the mastermind behind AVN, an organization that stands for inspiring accountants. Originally called the Added Value Network, AVN empowers accountants to envision and execute a more profitable, enjoyable, and impactful business model. 

Shane shares his threefold mission of AVN: helping accountants run profitable businesses, empowering them to deliver effective advisory programs, and making a positive impact on a global scale, aligned with the United Nations Global goals.

We also talk about the discipline instilled through kickboxing, both in his past and in the lives of his champion kickboxing children. Drawing parallels between the principles learned in the martial arts world and the business realm, he highlights the importance of perseverance, resilience, and constant learning.

Delving into the heart of the conversation, Shane discusses the challenges accountants encounter at different stages of their careers. From the initial startup struggles to the scaling phase and eventual maturity, Shane provides a comprehensive overview of the obstacles accountants commonly face.

Shane Lukas

Introduction:

Shane Lukas is a dynamic force in the world of accountancy, dedicated to inspiring and empowering practitioners with strategies, coaching, and training. His mission is to guide accountants towards greater freedom, profitability, and scalability, all while ensuring future readiness and honing advisory skills crucial in our rapidly changing landscape.

You can view the full LinkedIn episode HERE

Connect with Ashley on LinkedIn 

My Website https://15mins.day/WHY 

If you want to get more from LinkedIn why not try my free week-long Challenge?

It's a free five-day program to introduce you to some of the daily habits that you need to create a routine to help you grow your business online.

Sign up HERE

And my Monday Nudge will send you an email every Monday with 5 Ideas for creating content on LinkedIn.  Sign up Here

Here’s Episode 96  of my podcast series taken from my 122nd LinkedIn Live Show 15 minutes behind the profile live show.

Every Tuesday at 12:30 pm BST I  chat with a LinkedIn personality to find out about them, what they do and why they love this incredible platform

This is a little different this week because we talk about SEX!!

Well more about sex and relationship education with the delightful PJ Livett from rePHRASE.

PJ is not just an educator; she's a game-changer! With a background in psychology and a wealth of experience, PJ has dedicated her career to providing Healthy Relationships & Sex Education without the discomfort.

Her interactive workshops extend beyond schools, reaching organizations like the police, probation service, YMCA, and youth groups, fostering critical thinking, informed choices, and healthy relationship behaviours. 

We even talked about me holding her clitoris!

It’s ok, it was a crocheted one!!

Enjoy the show!

PJ Livett is the founder of rePHRASE, an organization dedicated to providing healthy relationships and sex education without the awkwardness. She collaborates with various institutions, including state and independent schools, youth groups, parents, teachers, YMCA Exeter, pregnancy centers, Probation Service, Devon and Cornwall Police, and domestic abuse survivors.

PJ established this venture driven by a longstanding passion and belief that every young person deserves access to high-quality relationships and sex education (RSE). She excels at removing the 'awkwardness' from RSE through inclusive, 'down-to-earth,' and interactive workshops. These workshops are conducted directly with young people or indirectly through staff training and awareness programs.

PJ Livett is committed to empowering young people to recognize their worth, become critical thinkers, make informed choices, and develop healthy relationship behaviors.

Despite being based in Devon, PJ Livett travels extensively throughout the country, emphasizing the effectiveness of in-person sessions over online delivery.

You can view the full⁠ LinkedIn episode HERE⁠

Connect with Ashley on LinkedIn 

My Website https://15mins.day/WHY 

If you want to get more from LinkedIn why not try my free week-long Challenge?

It's a free five-day program to introduce you to some of the daily habits that you need to create a routine to help you grow your business online.

Sign up HERE

my Monday Nudge will send you an email every Monday with 5 Ideas for creating content on LinkedIn.  Sign up Here

Episode 95: From Zero to Xero to Hero with Hamish Edwards

Is it good to keep doing the same thing over and over again, or do we strike out on a new path?

Here’s Episode 91 of my podcast series taken from my 98th 15 Minutes for Accountants & Bookkeepers  LinkedIn Live Show which aired on LinkedIn on 15th November 2023.

I was international again this week in New Zealand!!  My guest, Hamish Edwards stayed up until 1:30am to join me!!

How epic is that

Hamish is the CEO of Firmchek, the new Anti-Money Laundering software, but prior to that he was the co-founder of Xero!!

How cool that I get to speak to some cool people on my show eh?

We talked about, Xero's unique strategy focused on accountants and bookkeepers rather than small business owners. We also track the similarities with Firmcheck which is designed to simplify AML requirements during client onboarding and handle annual client due diligence checks automatically.

The software aims to be user-friendly and time-saving, following the principles of making things easy and saving time, similar to Xero's approach.

Hamish acknowledges that AML may seem boring, but emphasizes its importance for accountants and bookkeepers as they need to be well-informed about AML requirements, and Firmcheck aims to provide leadership and support in this area.

I couldn't chat to the man without mentioning the evolution of Xerocon and the lessons learned from Xero.

It’s a fascinating story so why not jump in

Hamish Edwards

"I'm Executive Chairman at Firmcheck, an AML management software for accountants and using my experience from the early days of co-founding Xero I help shape our future direction along with the rest of the leadership team. I'm passionate about using technology as a transformational enabler in the accounting industry and I've always seen it as a way for accountants to spend more time doing valuable work.

Before I co-founded Xero, I was a practicing accountant, and helped grow the family accountancy practice to the point where we were sold to Deloitte New Zealand. It was around that time that I co-founded Xero, and I helped shape the product and grew the customer base in New Zealand, Australia and the United Kingdom principally by listening to and working with accounting firms."

You can view the full LinkedIn episode HERE

Connect with Ashley on LinkedIn 

My Website https://15mins.day/WHY 

If you want to get more from LinkedIn why not try my free week-long Challenge?

It's a free five-day program to introduce you to some of the daily habits that you need to create a routine to help you grow your business online.

Sign up HERE

And my Monday Nudge will send you an email every Monday with 5 Ideas for creating content on LinkedIn.  Sign up Here

Our In Real Life Social Media Summit is coming in September.  Learn LinkedIn, Instagram, Camera Photography and Video, Podcasting, Live Streaming and networking.

Find out more here https://15mins.day/events 

If you want to improve on LinkedIn, how about a review of your LinkedIn profile?

I'll send you a video of me saying what I see when I look at your profile.

I'll be honest, but you'll get some great pointers on how you can improve your profile.

It's a great starting point and if you like what you see you can book a call with me to discuss how I can help.

All I ask is that you sign up for my Monday Nudge. This is an email that I send each Monday with 5 ideas to help you to create a post on LinkedIn.

HERE is the link to book that video?

Here’s Episode 94  of my podcast series taken from my 121st LinkedIn Live Show 15 minutes behind the profile live show.

Every Tuesday at 12:30 pm BST I  chat with a LinkedIn personality to find out about them, what they do and why they love this incredible platform

This week is a brilliant episode as I got to grill a podcast superhero.

None other than Gary Jones.

I ask him loads of questions about podcasting so tune in to find out that he has to say about the following

Why Have a Podcast?

Discover the power of podcasts for your small business, reaching your audience anywhere and building the know, like, and trust cycle.

Getting Started:

Gary simplifies the podcasting process, emphasizing the importance of ideas over technology. You don't need fancy equipment – just something to record on and something to release on.

Editing Insights:

Explore the world of podcast editing and the balance between enhancing professionalism and maintaining the natural flow of conversation.

Audience Interaction:

Gain insights into the benefits of live shows versus pre-recorded episodes, and find the platform that suits your comfort level, whether it's Zoom, Streamyard, or others.

Launching Your Podcast:

Gary provides strategic advice on the best time to launch and whether to release multiple episodes at once or space them out for consistency

How to Connect: 

Email: [email protected] 

Website: https://growradio.uk

LinkedIn: https://www.linkedin.com/in/gary-jones-b876985a/

Instagram: http://instagram.com/growradiouk

About Gary:

Gary is passionate about Podcasting and wants everyone to feel like they can have one regardless of budget or technical skills!

You can view the full⁠ LinkedIn episode HERE⁠

Connect with Ashley on LinkedIn 

My Website https://15mins.day/WHY 

If you want to get more from LinkedIn why not try my free week-long Challenge?

It's a free five-day program to introduce you to some of the daily habits that you need to create a routine to help you grow your business online.

Sign up HERE

And my Monday Nudge will send you an email every Monday with 5 Ideas for creating content on LinkedIn.  Sign up Here

Is it good to keep doing the same thing over and over again, or do we strike out on a new path?

Here’s Episode 91 of my podcast series taken from my 98th 15 Minutes for Accountants & Bookkeepers  LinkedIn Live Show which aired on LinkedIn on 15th November 2023.

This week, I was international again, but this time it was Australia with the lovely Amy Holdsworth who has nearly 15 years of experience in the accounting industry. 

We chat about her business and how she’s helping accountants and bookkeepers and how her journey began during the early days of the cloud software revolution in Australia, where she played a crucial role in adopting WorkflowMax, later acquired by Xero and transformed into Xero Practice Manager. 

Clarity Street was born out of Amy's realization that individual software providers often lack the comprehensive understanding of setting up cloud apps to facilitate an efficient client lifecycle with seamless dataflows. 

Clarity Street is on a mission to empower the industry with insights into software connections, mindset adjustments, and procedural changes necessary for internal and external success with both teams and clients.

Email: [email protected] 

Website: www.claritystreet.com.au

LinkedIn: Amy Holdsworth

Facebook: Clarity Street Consulting

LinkedIn Company Page: Clarity Street

You can view the full LinkedIn episode HERE

Connect with Ashley on LinkedIn 

My Website https://15mins.day/WHY 

If you want to get more from LinkedIn why not try my free week-long Challenge?

It's a free five-day program to introduce you to some of the daily habits that you need to create a routine to help you grow your business online.

Sign up HERE

And my Monday Nudge will send you an email every Monday with 5 Ideas for creating content on LinkedIn.  Sign up Here

Our In Real Life Social Media Summit is coming in September.  Learn LinkedIn, Instagram, Camera Photography and Video, Podcasting, Live Streaming and networking.

Find out more here https://15mins.day/events

Here’s Episode 92  of my podcast series taken from my 120th LinkedIn Live Show 15 minutes behind the profile live show.

Every Tuesday at 12:30 pm BST I  chat with a LinkedIn personality to find out about them, what they do and why they love this incredible platform

This week I spoke with Tom Jepson.  He is the guy who primarily coaches self-employed creatives—designers, marketers, chefs, and more.  We discuss his journey and the essence of his coaching philosophy.

I also ask him about his coaching style and he shares the challenges of monetising creative pursuits, touching on the struggles and solutions for artists, musicians, and other creatives.

I also find out why Tom finds LinkedIn to be a powerful platform for building meaningful connections and fostering a supportive community, especially in the ever-changing landscape of the last three years.

How to Connect: 

Reach out to Tom on LinkedIn or via email at [email protected]

Tom Jepson Creative:

Website: tomjepsoncreative.com

LinkedIn: Tom Jepson Coaching

Mastermind Program:

Learn more about the Mastermind program at tomjepsoncreative.com/mastermind

You can view the full⁠ LinkedIn episode HERE⁠

Connect with Ashley on LinkedIn 

My Website https://15mins.day/WHY 

If you want to get more from LinkedIn why not try my free week-long Challenge?

It's a free five-day program to introduce you to some of the daily habits that you need to create a routine to help you grow your business online.

Sign up HERE

And my Monday Nudge will send you an email every Monday with 5 Ideas for creating content on LinkedIn.  Sign up Here

Local to Sidmouth or want a hand with LinkedIn for free?

Find out more here https://15mins.day/events

Is it good to keep doing the same thing over and over again, or do we strike out on a new path?

Here’s Episode 91 of my podcast series taken from my 98th 15 Minutes for Accountants & Bookkeepers  LinkedIn Live Show which aired on LinkedIn on 15th November 2023.

This week, I chatted with Cheryl Dunn who is a Professor and Director of the School of Accounting at Grand Valley State University. Michigan. USA

She is currently working with Dave McComb of Semantic Arts on a book titled The Data-Centric Accounting Revolution. So we tried to work out what it is and how it affects our traditional accounting of debits and credits that we’ve been doing for thousands of years.

It was a fascinating discussion and cool to be in at something from the ground.

Cheryl has spent her academic career teaching students how to design relational databases to store transactional data such that financial statements can be produced directly from the database. 

No debits, credits, journals, or ledgers are needed, and financial reports can be produced for any time period, with no closing needed. 

Dave and Cheryl are working to achieve those goals with semantic technology instead of relational databases and to make Accounting part of the Data-Centric Revolution. Semantic Arts is itself implementing Data-Centric Accounting as a proof of concept, after which they will finalize the book.

Name: Cheryl Dunn

Email: [email protected] 

Website: Semanticarts.com

LinkedIn: https://www.linkedin.com/in/drcheryldunn/

You can view the full LinkedIn episode HERE

Connect with Ashley on LinkedIn 

My Website https://15mins.day/WHY 

If you want to get more from LinkedIn why not try my free week-long Challenge?

It's a free five-day program to introduce you to some of the daily habits that you need to create a routine to help you grow your business online.

Sign up HERE

And my Monday Nudge will send you an email every Monday with 5 Ideas for creating content on LinkedIn.  Sign up Here

Here’s Episode 90  of my podcast series taken from my 119th LinkedIn Live Show 15 minutes behind the profile live show.

Every Tuesday at 12:30 pm BST I  chat with a LinkedIn personality to find out about them, what they do and why they love this incredible platform.

Today I spoke my good friend Matt Young.  A guy who gave up a regular contract to focus more on his passion for helping men talk more.

Matt is The Journaling Guy on a mission to encourage more men to embrace journaling as a powerful tool for personal growth. 

His not-for-profit company, Who Needs Instructions is helping men talk more.  He’s bringing us together to meet up, talk, share stories and generally start becoming better and communicating.

Matt Young - The Journaling Guy

Email: ⁠[email protected]⁠ 

Website: ⁠https://www.whoneedsinstructions.com/⁠ 

Connect on  ⁠LinkedIn⁠: 

Instagram: ⁠https://www.instagram.com/whoneedsinstructions/⁠ 

 Facebook: ⁠https://www.facebook.com/WhoNeedsInstructions/⁠ 

You can view the full⁠ LinkedIn episode HERE⁠

Connect with Ashley on LinkedIn 

My Website https://15mins.day/WHY 

If you want to get more from LinkedIn why not try my free week-long Challenge?

It's a free five-day program to introduce you to some of the daily habits that you need to create a routine to help you grow your business online.

Sign up HERE

And my Monday Nudge will send you an email every Monday with 5 Ideas for creating content on LinkedIn.  Sign up Here

Locel to Sidmouth or want a hand with LinkedIn for free?

Find out more here https://15mins.day/events