B2B brands have toppled the podcast bandwagon with a new podcast launching every 8.9 minutes (that’s a completely made up stat, but you get the idea).

They create these podcast episodes, cross their fingers, shut their eyes tight in prayer, and hope their listenership magically increases at the blink of an eye.

If this is you, you’re probably nodding your head now, especially if you’re just starting your podcast from scratch. And if you’re even remotely involved in content, you know this approach is every content creator’s Achilles heel.

But what if there indeed WAS a way to increase your listenership? No, we’re not talking growth hacking or throwing away dollars.

What if brands can leverage the audience base they’ve created across their social networks over the years? Genius, right? That’s where live streaming comes into the picture.

Peanut Butter: Jelly:: Live Streaming: Podcasting

We discuss all of this and more on this episode of Cuppa Press where Christoph Trappe, Content strategist at Voxpopme joined us. He’s also the Chief Content and Strategy Officer at the Authentic Storytelling Project and an avid podcaster.

Topics covered: