How to Add Live Streaming to Your Marketing Mix. Periscope came online and fundamentally changed the world of video marketing. Today, long-form and short-form capabilities have been introduced on Facebook, YouTube, LinkedIn, and Instagram, and more platforms add live or native video capabilities every quarter! How do you utilize live stream broadcasts to connect with your community? What are the pros and cons of choosing a live-streaming app over a traditional video, webinar, or podcast? What kinds of stories can you tell with these new platforms? See examples of live stream success from brands across several industries, and learn how to create and execute a live stream strategy.

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