Live with AFI

2019 was a very successful year for AFI! In this podcast, Josh is joined by the media team as they ponder upon the year and how it went for the company. We experienced an unprecedented year in terms of growth of business. They also talk about the performance of various departments, and reflect upon what was a very crucial year for the best department of the company: Media 😂 ( we are as unbiased as Michael Scott's world's best boss title  xD )

What happens when your company experiences an exponential growth? You bring in two new employees, so let's welcome Ansyl and Katlyn to the media team.  In this episode, they talk about the process it took for them to come into the media team and talk about the expectations they might encounter on this new adventure at AFI.

Every business wants to grow rapidly. But did you guys know you can actually grow yourself out of business?!  In this episode, Josh and German talk about exponential growth, and how significant decisions are during a rapid growth period.  They also discuss AFI's recent surge in business, and how we are handling it.  

 Live with AFI - ep 19! 

Enjoy!

Have you ever faced unrealistic expectations from your bosses?  You just can’t understand how they expect you to complete your task??  Well, we have too!  So in this episode, German and Lukas sit down and talk about unreal expectations they have been given by Josh or by AFI.  And guess who joins them?? Josh himself!
!!  They talk about it through the lenses of both the employees and bosses.  This should be interesting   Hope you enjoy!

In today's segment of LIVE with AFI, we have a conversation about targeting the correct audience. German walks us through the process it took AFI to really come in terms with who their audiences were and the trials & errors we went through during the process. Josh and German also discuss the strategies to determine who your target audience is. 

Enjoy!

JUSTIN'S FIRST OFFICIAL MANAGER MEETING! 

 In this podcast Josh sits down with the newest manager of Afi, Justin Thompson, along side with him is Robert and German.   We figured what better way to do Justin's first manager meeting than to do it in front of a camera. As German and Robert sit down with Justin they let him know some of the insights of being a manger and stuff to look forward to in the near future.

THERE'S A NEW MANAGER IN TOWN !!!!  Congratulations Justin on your new promotion! in this episode of Live with AFI, Josh & Justin sit down and talk about what will it take to transition from an associate to a well-respected leader.  They discuss the hardships and scarifies that have to be made to manage a successful team and department.   Enjoy.

OUR FAMILY IS GROWING AGAIN!  In this podcast, we sit down with Josh and introduce an additional member to our family tree. Welcome in, Zac Hylton!    As we welcome in Zac, He walks us down through his journey leading up to employment here at AFI and His perception of what he thought the fragrance industry would be vs the reality of it. He also updates us on his onboarding process and how he is enjoying it thus far! The big question we ask today is will you zac be a LIFER?

Why is marketing important when starting a business? Marketing is an ongoing strategy that partakes a crucial role that allows businesses to maintain long-lasting and ever-present relationships with their audience.  When we think of marketing, we automatically think: $$$$$$$ Well, it doesn't always have to cost you an arm & a leg.   In this podcast, Josh sits down with German & they discuss some of the do's & don'ts to marketing. They will walk you down memory lane & reminisce on how bad their first attempts at "marketing" were. German also goes into detail how much money AFI really spends on marketing & how they stray away from certain things that most companies always try their luck with.   Enjoy.

When starting a business, a lot of us underestimate the importance of making a logo. A logo is an integral part of your marketing and brand image. If you plan on implementing social media into your business, a good logo can make or break your brand.  In this podcast, Josh and German talk about the legendary (Wink wink) AFI logo;  how it came about; and how they have had to evolve it.