Guest: Garrett Gunderson, New York Times Best-Selling Author, Keynote Speaker, and Stand-Up Comedian

Introduction

Dr. Allen Lycka welcomes Garrett Gunderson, the author of 10 books, including What Would the Rockefellers Do? and Killing Sacred Cows. Garrett is also a renowned keynote speaker and stand-up comedian whose comedy special, The American Ream, can be streamed on Amazon Prime.

Garrett's Journey: From Coal Mining Roots to Success

• Family History: Garrett shares how his great-grandfather emigrated from Italy to work in coal mines, continuing a family tradition spanning generations.
• Early Entrepreneurship: Garrett's first business was car detailing at age 15, which led to his passion for public speaking after winning a business competition.
• Influence of Family: Garrett credits his parents for encouraging him to pursue education and avoid the coal mines, mirroring Dr. Lycka’s upbringing.

Transition to Public Speaking and Comedy

• Challenges in Speaking: Garrett discusses the effort required to secure speaking gigs and the strategies he employs, such as dedicating time to outreach and leveraging social media.
• Innovating the Speaking Industry: Garrett shares details about his theatrical keynote, blending acting, music, and storytelling to make financial education engaging and memorable.

Key Lessons from Money Unmasked

• Losing Games: Garrett warns against scarcity thinking and encourages designing a life you love.
• Unlocking Hidden Capital: He introduces the "value equation" of mental and relationship capital, emphasizing service and solving problems as keys to wealth.
• The Cycle of Creation: Garrett explains how to turn ideas into reality using frameworks, collaboration, and crowd-sourcing platforms like Kickstarter.
• Reclaiming Time: He stresses the importance of eliminating escapism, delegating tasks, and designing an intentional schedule.
• Reclaiming Cash: Garrett outlines strategies to reduce inefficiencies in taxes, interest, investments, and insurance to keep more of your income.

Living a Fantastic Life

• Garrett’s Approach: Invest in relationships, trust intuition, and embrace challenging conversations to create a fulfilling life.
• Advice to Others: Design a life you don’t want to retire from and seek mentors to overcome perceived impossibilities.
• Wisdom for Younger Generations: Be present, address childhood issues early, and invest in family and personal growth.

Resources and Special Offers

• Garrett’s Books:
• Money Unmasked
• Killing Sacred Cows
• What Would the Rockefellers Do?
• Free PDF Offer:
• DM Garrett on Instagram (@GarrettBGunderson) with the code “DrAl” for a free PDF or audiobook of one of his books.

Closing Thoughts from Dr. Lycka

Dr. Lycka emphasizes the depth of wisdom in Money Unmasked, urging listeners to explore it further. He also invites listeners to sign up for his “Golden Pearls” newsletter at www.drallenlycka.com for weekly insights and a chance to win luxurious vacations.

Contact Dr. Lycka for Speaking Engagements: www.dralspeaks.com

Key Takeaways

• Scarcity thinking destroys wealth—shift to abundance and intentional living.
• Relationships and collaboration are essential for personal and financial growth.
• Designing a life you love is the ultimate key to happiness and fulfillment.

BIO:

Garrett Gunderson is a New York Times bestselling author of 10 books, including the popular What Would the Rockefellers Do? and the #1 Wall Street Journal and USA Today bestseller, Killing Sacred Cows. Garrett is also a keynote speaker and stand-up comedian who uses entertainment to educate, having shared the stage with the Dalai Lama, Richard Branson, Tony Robbins and more. Garrett's original stand-up comedy special “The American Ream” breaks down important money myths and can be streamed on Amazon Prime.

Social Media:

Instagram: @garrettbgunderson

Youtube: GarrettGundersonTV

garrettgunderson.com/musings