Guest: Deekron Krikorian – “The Nine Shifts to Wholeness”
In this powerful episode, Dr. Allen Lycka welcomes Deekron Krikorian—executive coach, bestselling author, and former Big Four CPA. Deekron is the author of The Nine Shifts: The Mind-First Method to Transform Your Body and Life, where he helps high-achievers and entrepreneurs reclaim confidence, energy, and fulfillment. From the boardrooms of EY and Pepsi to personal breakthroughs with hundreds of coaching clients, Deekron brings a wealth of insight on performance without burnout
A Winding Road to Purpose
Deekron shares his unconventional path—from immigrant roots in Romania to corporate life as a CPA, and finally into entrepreneurship. Despite success, he found himself stuck, overwhelmed with ideas but paralyzed by indecision. It wasn’t until personal development work revealed the blind spots behind his perfectionism and fear that his transformation began.
The Nine Shifts Framework
His bestselling book, The Nine Shifts, outlines a holistic model divided into three pillars: Mind, Body, and Life. Under "Mind," Deekron discusses emotional mastery, limiting beliefs, and motivation. "Body" includes adapting to aging, hormones, and injuries. The "Life" category addresses time scarcity, social triggers, and external stress. Together, these nine areas help readers stay consistent and balanced.
High Performers & Hidden Struggles
Deekron coaches pilots, doctors, and executives—those who appear successful yet often feel unfulfilled. He explains how high achievers can overextend themselves for validation or out of blurred boundaries, sacrificing health, relationships, or peace. Perfectionism and imposter syndrome often go unseen but undermine internal happiness.
Both Dr. Lycka and Deekron agree: success without fulfillment is failure. Deekron emphasizes “wholeness”—living in a way that integrates personal joy, health, and connection. Fulfillment, he says, is deeper than fleeting happiness. It’s found in being seen, living with passion, and expressing one’s true self.
Dr. Lycka introduces his idea of “unshakable happiness”—joy that exists independent of external events. Deekron aligns with this, warning that the ego often resists the very things that bring the soul joy. True happiness, they agree, requires awareness, intention, and inner alignment.
How does Deekron live a fantastic life? By staying connected to what energizes him—fitness, music, dancing—and by helping others live in alignment. He advocates morning routines, continual learning (especially about oneself), and consistent connection to one’s passions as essential tools for fulfillment.
Get your copy of The Nine Shifts on Amazon. Connect with Deekron Krikorian on LinkedIn or Facebook—just search “Deekron.” For coaching, visit www.healthyperformer.com. To explore more from Dr. Lycka, visit www.drallenlycka.com and sign up for the Golden Pearls newsletter.
Deekron Krikorian, MBA, is an executive coach and bestselling author of The Nine Shifts, helping entrepreneurs and high achievers reclaim their confidence, energy, and consistency. A former Big-4 CPA, consultant, and tech founder, he now empowers clients to achieve peak performance without sacrificing well-being. His work has been featured in The Washington Post and Business Insider, with clients including EY, Accenture, Pepsi, and Procter & Gamble.
LinkedIn: https://www.linkedin.com/in/deekron/
Facebook: https://www.facebook.com/deekron/
Book website: https://thenineshifts.com