Have you ever heard the statement from an older person--I wish I knew then what I know now?

“Up to the age of 30, or beyond it, poetry gave me great pleasure. But now for many years I cannot endure to read a line of poetry. My mind seems to have become a kind of machine for grinding general laws out of large collections of facts, and if I had to live my life again, I would have made a rule to read some poetry and listen to some music several times every week. The loss of these tastes is a loss of happiness, and may possibly be injurious to the intellect and more probably to the moral character, by enfeebling the emotional part of our nature.”

What Darwin wrote about making time really resonated with me. I realized that it’s so easy to get caught up in “work”, to the point where it takes over your life — especially when that work is well received.

I was doing work that other people wanted me to do, working in order to earn a living. I wasn’t doing the work that scared me, or the work that fulfilled me, or the work that makes me dig deep into my resources and forces me to grow.

When you experience those angry, frustrated feelings, they are a good indication that you’re not pursuing your purpose. When I’m “on purpose” I’m excited to go to my desk each morning. I think about the work I’ll do the next day as I fall asleep each night.

I recognized it was time to heed those warning signs, to refocus, and to get my life back on track.

People who should listen to this show are entrepreneurs, career coaches

Doing four totally different businesses with different target markets is the wrong way to establish multiple streams of income. Why?

1. You appear schizophrenic to everyone you meet.

2. You waste time and energy working to capture the attention of multiple markets.

3. Your mind has to keep track of systems and information for four companies.

How to Create Multiple Streams of Income – The Right Way

There are two ways to create multiple streams of income that make sense:

Same target market, multiple offerings.Same offering, multiple target markets.

Starbucks does have a number of multiple streams. In their stores, they sell coffee machines, mugs, chocolate covered coffee beans and lunch items. You can also purchase their coffee and bottled frappucino in grocery stores and I’m not sure if it’s nationwide yet, but Starbucks just launched a line of ice cream.

Any online business has set up multiple streams of income.  The second way to create multiple streams of income is to market the same product or service to multiple markets.

Ex. Zukul--mention all their different products and how how have access for 1 fee instead of multiple companies paying a fee to each and you can sell the products separately.

People who should listen to this show are career coaches, entrepreneurs, affiliate marketers

What do you think your life would be like if you only chased after what you really, truly wanted?

Instead of what you think you should want? Let’s imagine this (maybe you’ve felt this way before)….

When You Want What “They” Have

I met with a friend recently who said she went hiking after being inspired by my pictures….

And she was miserable

You know why?…..

Because she didn’t want to hike

She thought she did…but that’s not what she was after.

What Was She Really Chasing

When she saw pictures of me hiking – happy, tired, accomplished – she thought she wanted to hike.

The (Often Failed) Pursuit of Happiness

Some people like to watch movies, cook, dance, ride horses or paint.

You may or may not like any of these things

Are You Doing What Matters to You – Or “Floating” 

If you aren’t sure what to do with your life, if you are perhaps “floating” through each day, not sure what comes next, there are two things I want you to know:

First that’s more common than you think, I see it all the time

And second: that’s also a problem, because it often means you are throwing away weeks and months of your life, spinning your wheels for nothing in particular.

People who should listen to this show are enrepreneurs

You’re never going to master something unless you understand this: We learn much better when we are emotionally engaged, when we want to learn, when we are motivated, when we feel the need to learn. 

 If you go into law because your parents pushed you into it, or because it seems lucrative, but you aren’t personally excited by it, you’re going to start tuning out. You aren’t going to learn very fast. You’re going to burn out. You’ll never become a master. You’ll never be able to put in the 10 years or more of studying something unless you really are excited about it. There must be a personal commitment to it.

The Process to Find Your Subject of Mastery

 

Everybody has a different process, a different journey. Some people knew clearly what it was when they were young. I met a woman who interviewed me. She knew that she wanted to be a writer when she was a young girl and then she got into law and it was a dead end and she hated it. She finally figured it out, at the age of 31, that she had to go back to what she really loved.

The Next Step

 

If you’re 22 and about to enter the career world, it’s usually a matter of “I like this field, the sciences” or “I like sports” or whatever. A general category of things that you’re going to pursue. For me, it was writing. 

 

But What If You Are Older?

 

My father worked at the same company for 40 years. They were loyal to him, and he was loyal to them. It’s not that long ago that a world existed where people would work at one place and things were sort of taken care of. 

People who should listed to this show are entrepreneurs, coaches

You’re on the most important elevator ride of your life. You have ten seconds to make the classic “elevator pitch”.

There are books about this. But don’t waste your time. They are all garbage.

I’ve been on both sides of this equation. I’ve had people pitching me.

But mostly, I’ve been scared and desperate and afraid to ask someone to give me, want me, love me, all in the space of an elevator ride or in the time it takes one to ride an elevator.

The ideas below have worked for me in the hundreds of times I’ve had to be persuasive. Either in writing, or in person. In business and in friendships and in love. I hope variations on it can work for you. You decide.

A) Who Are You?

 

 

B) Relax

 

C) Uhhh. Yeah. Uhhh. Mmmm-Hmmm. Uh-Huh

 

D) The Four U’s

Think

 

1. Urgency

 

2. Unique

3. Useful??

4. Ultra-Specific

5. User-friendly

6. Unquestionable Proof?

E) Desire

F) Objections

People who should listen this show are sales consultants, coaches, entrepreneurs

#1: Are you using ONE main concept or idea?

Here’s the problem, you learned somewhere along the way that if one offer is good, then two is better. And if two is good, then 5 must be better.  If 5 works, then why not 12?

#2:  Is your subject line compelling?

Don’t be clever, funny, cute, boorish, or use double meanings. Those just dont’ work.

#3:  Is your content interesting (and short)?

Make your content interesting by writing the message to one person the way you’d explain it in person… and you cared about it.

#4:  Is your message or offer clear?

We’ve covered short but I have to make clear a separate category.  Clarity trumps almost all other considerations in your email.  If you have to stand on your head to come up with a clear message or offer, do it.

#5 How are you using benefit statements?

I’m on hundreds of lists… and I hardly EVER see a benefit used.  Here’s how you tell if you are using a benefit.  Tell me your message.

6.  What is your you vs I count?--remember WIIFM

Once you write your email count how many times you use the words, “I, me, mine, our” vs “you, you’ll, your, you’re.”  You’ll soon find you talk about yourself too much.

7.  What is your call to action?

Every single email should have a call to action in it.

People who should listen to this show are entrepreneurs, career coaches

We live in the most intriguing decade of all time-- The decade of entrepreneurship. A decade that presents a tremendously unlimited number of opportunities for the average person, with unprecedented success rate for the equipped one.

In a decade where mergers resulting in layoffs and job insecurity have become the norm. More and more people are choosing to start their own business today than any time in history. More and more people have reactivated the entrepreneur within and are realizing an unparalleled success and so can you.

Let’s take a look and see why the time is ripe for you to launch your own business and see what factors are on your side to help you succeed.

1.We Live in the Information Age

The best way to illustrate my point is to first ask yourself the following question: do you realize we live in a different age?Entrepreneurship is Self-Mastery

2. Benefits of Entrepreneurship

In terms of income, tax, time, security, income potential

3. Everyone is Born a Successful Entrepreneur

How to Discover and Activate the

Entrepreneur Within

4. Self-Awareness is Clarity

You Must Know Where You Are before You know Where to Go

5. The Path to Your Passion

Find the common thread of the things you enjoy (aspects)

6.Connect to Your Passion

Ask yourself this, what would you do everyday for FREE, if you didn’t have any money needs whatsoever?

7. Your Personal Success Weapon

People who should listen to this show are entrepreneurs, career coaches

It’s human nature to compare yourself to others. This is especially true in accomplished, affluent families. Wealthy families are often driven to be the best. After all, it is this striving for excellence that brought you success in the first place.

But the comparison game is a trap. If you lose the game – which you almost always do – you beat yourself up for not being perfect. If you win, you risk becoming arrogant… or delusional.

Even worse, we’re teaching this message to our children.

Parents pressure them to always achieve more. We want them to win that coveted award… to become captain of the team… and to be accepted into the “right” university.

Nothing short of the best will do.

The result? Both parents and kids live under the constant stress that someone will be “better” than they are.

We all have rounded-out sides. These are our well- developed parts. We also have jagged edges… the parts that need more work. The trouble with comparing is that you tend to slide your own jagged edges up against someone else’s rounded-out sides. And you come up short every time.

People who should listen to this show are entrepreneurs, psychologists, career coaches

When, at last, your product is ready to sell, sell less like a marketer and more like a door-to-door salesman. Those first few customers will help you discover the kinks in your product before making big investments. As you grow confident in your final product, you’ll need to start expanding your reach. Do this before you run a KickStarter or take out loans.

You can create that same high demand, low supply perception of scarcity, that will allow you to charge higher prices. Consumers understand scarcity  leads to higher prices. The air of exclusivity also makes your early customers feel like “insiders,” something they will likely rave about to their friends

1. Useful information

2. Encourage sharing

3.Mix it up

4. Audience

5. Unique is overrated

6. Just enough

7. Community

8. Mix it up more

A loyal audience means your KickStarter will succeed and you’ll have enough pre-orders to mainstream your product, which will make it easier to get funding when you need it.

People who should listen to this show are entrepreneurs

With the immense amount of information on the Internet and users largely having the control to view exactly what they want, getting your product in front of potential customers can be challenging to say the least. Over the years, I’ve learned a lot about what works (and what fails terribly) when it comes to marketing online. Today, times are tough. Most companies have little room left in their tight budget when it comes to marketing. Here are 7 tips to follow to develop a successful online marketing strategy on your startups limited budget.  

Know your market.

Set and reset goals.

Set a budget.

Brand yourself.

Search engine optimization.

Blogging.

Social media.

The way you want your brand to be viewed by customers is really up to you. But once you figure it out be consistent and stick with it. Having a professional website and a strong social media presence is important here, but you should also take the time to interact with potential customers and build relationships with them. The main cost involved in this step is just the man hours put into the process, which will drastically be reduced when you’ve established your brand.

People who should listen to this show are entrepreneurs, career coaches, executive coaches