1. Less is more.
2. Work on your business every day.
3. Know your market intimately.
If you are not personally in your target market, there are several things you can do to get yourself up to speed. Start with these:
Study your competition. Understand what they do and figure out how you can do it faster, better, and cheaper. Use Amazon to get insider information about your prospective customers. Read reviews on products similar to the ones you are thinking of developing. Decide how you could address buyers' concerns and enhance the features and benefits they like.
Starting and cultivating a profitable business is important. And, managing that business while procuring flexibility adds tremendous value to my life. People who should listen to this show are entrepreneurs, solopreneurs, career coaches.