Welcome back to LiveWire, the no-fluff podcast from OEL Worldwide Industries, where we talk about the people, ideas, and innovations shaping today’s trades.
In Episode 3, host Asa Dyer sits down with Annie Bloj, a veteran fashion designer who’s worked with brands like Abercrombie & Fitch, J.Crew, and Gap, to talk about designing workwear that actually fits women in the field.
They dig into how the OEL women’s line came to life, why “shrink it and pink it” never works, and how design, function, and respect all come together to build safer, smarter gear. Annie shares stories from her fashion career, the lessons learned from burnout, motherhood, and starting over, and how collaboration and purpose can push an entire industry forward.
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