Gerrit believes AI, Business Intelligence and Predictive Analytics are real, they can be your friend and don’t have to cost more than you can afford. Gerrit has been launching Data Science solutions for over 7 years in sports media, healthcare technology, and e-commerce, producing real insights from data to make the best possible business decisions based on what the data tells us is real. He has a new company with a cool business model that might help all of us "Live a Revenue Culture".