In this episode of Living a Revenue Culture 🎙️, Rick sits down with Jacob McGill, founder & CEO of 8020 Media, for a conversation that’s part survival story 💥 and part masterclass in scaling businesses 🚀.

After surviving a catastrophic car accident that changed his life forever, Jacob rebuilt himself through Aikido 🥋, rehabilitation, and the pursuit of leverage through the 80/20 principle. Today, he helps companies between $2M–$20M eliminate chaos, streamline operations, and scale with confidence — all while integrating AI and purpose-driven strategy.

🔑 In this episode you’ll discover:
✨ How Jacob applies the 80/20 rule to life and business for maximum leverage.
🤖 Why AI is transforming sales, customer service, and lead follow-up.
💡 The difference between alignment and true unification to purpose.
⚡ The “20% time” philosophy every business owner needs for innovation.
💪 Why you don’t need to be an entrepreneur to find purpose and success.

Whether you’re an entrepreneur, CEO, or someone chasing growth, Jacob’s story will inspire you to rethink how you scale, lead, and live.

👉 Don’t miss this powerful conversation about resilience, revenue, and redefining success.

In this episode of Living a Revenue Culture 🎙️, Rick sits down with Tricia Neves — founder of Hiring by Design 💼 and nationally recognized expert in science-based talent analysis 🔍. Since 1998, Tricia has been helping organizations hire & develop the right people — not just based on skills, but on natural talents ✨ and alignment with company purpose 🎯.

You’ll discover:

• 📊 The 80% Rule – Why defining what a role spends 80% of the day doing is the ultimate hiring filter 🛠️
• 🧠 Strategic vs. Transactional Hiring – How to turn hiring into your competitive advantage 🏆
• 🏢 The 3 Types of Companies – Which one are you? 🤔
• 🔄 Talent Lifecycle Secrets – Reduce chaos, boost engagement, and keep your best people longer 💪
• 💖 Purpose & Fulfillment – The hidden link that drives retention and success 🌟

Whether you’re a startup founder 🚀, seasoned executive 🏆, or HR leader 📋, this conversation will completely change how you think about hiring, engagement, and organizational growth 📈.

📌 Listen now and start building your dream team today!
#HiringStrategy #Leadership #BusinessGrowth #TalentAcquisition #EmployeeEngagement #RecruitmentTips

In this powerful episode, we sit down with Yaa—an MBA graduate and newly certified CRO Thinker—to explore what it really takes to generate revenue in a modern, low-friction, purpose-driven business. 💼✨

Forget the generic advice, outdated playbooks, and hustle-for-hustle’s-sake mentality. This is a raw, insightful conversation about confronting chaos, aligning teams with True North values 🧭, and leading with both strategy and soul. ❤️🧠

Whether you're a founder, exec, or emerging leader, you’ll walk away with frameworks, clarity, and a new perspective on revenue that goes far beyond spreadsheets and KPIs.

👉 Tune in to rethink what growth really looks like—and how to build it with intention.

#RevenueLeadership #CROThinking #PurposeDrivenGrowth #LowFrictionBusiness

In this episode of Living a Revenue Culture, Rick sits down with John Kloian — a seasoned entrepreneur, systems thinker, and recent graduate of the Revenue Science CRO certification.

Together, they dive into what it really takes to build high-performing businesses that run on purpose, alignment, and smart decision-making — not politics, silos, or status quo thinking.

🔥 Highlights include:

Why “stupid on purpose” is a silent killer in organizations 🤯

How to align people, systems, and language for revenue results 🧩

The power of leading from the front vs. leading from the tent 🪖🚫

Real stories from the Navy to $25M+ startups 💼💥

How “Smart Stuff” became more than a mantra — it became a mission 🧠

If you're ready to stop wasting time, money, and energy — and start creating real revenue impact — this is the episode for you.

🎧 Listen now and start Living a Revenue Culture.

https://www.therevenuegame.com/podcasts/

What do enterprise sales, personal purpose, neuroscience, and justice have in common? Melissa White.

In this inspiring episode of Living a Revenue Culture, Rick McPartlin sits down with global enterprise sales expert and purpose-driven changemaker Melissa White. From her bold career leap in Singapore to championing justice for UK homeowners, Melissa brings the heat 🔥 with a fearless mindset she calls “Intrepid Thinking.”

She dives into:

🔍 The silent killer of potential (and how to avoid it)

🧠 Why understanding DISC and behavior science changes everything

🌍 What true value transfer looks like in international sales

⚡ How to align career success with personal purpose

💡 Why courage and self-awareness create lasting revenue AND fulfillment

If you’re tired of the same old sales talk and want to hear real insight on optimizing people, unlocking purpose, and living a revenue culture—you don’t want to miss this.

👉 Watch the full episode now and start your journey at:
🌐 www.therevenuegame.com/podcasts

#Leadership #SalesStrategy #RevenueCulture #PurposeDriven #MelissaWhite #LivingARevenueCulture #Entrepreneurship #DISC #IntrepidThinking #ValueTransfer #Podcast

What really happens behind closed doors when private equity takes over? 👀 Kit Lisle — founder of The Operators and private equity veteran — reveals the raw truth about leadership turnover, short-term mindsets, and how to actually grow a company that thrives post-acquisition. 💼📈

In this power-packed episode, we unpack:
 🔥 The truth behind "Operators" vs. "Management"
 💥 Why 40% of execs are gone within 90 days after a sale
🧠 The mindset shift PE firms need to create long-term value
📊 How to build a scalable revenue strategy rooted in purpose
♻️ Turning human capital into real ROI

This is your behind-the-scenes look at how real value is created — not just for investors, but for people, teams, and the future of the business.

—

👉 Ready to start living a Revenue Culture and grow smarter, not harder?

🎧 Watch the full episode now at:
 www.TheRevenueGame.com/podcasts
Your journey starts here. 🚀

Unlocking the Freedom Factor: How HR Solutions 💼✨ Can Release Pressure and Drive Growth 📈 

Welcome to Living a Revenue Culture! In this episode, we sit down with Rick Maher, a visionary leader who’s changing how small to mid-sized businesses approach HR and long-term success.

🚀 From Frontline Sales to Fractional HR Pioneer, Rick shares his journey of building a revolutionary business model that’s helped over 2,500 companies reclaim their freedom and profitability.

Learn how his “Right Resource ✅, Right Time ⏰, Right Price 💰” model relieves the constant pressure of business ownership, helping leaders refocus on growth, profitability, and the freedom they originally started their businesses for.

✨ What You’ll Discover:

⚠️ The Fatal Five threats facing businesses today—and how to overcome them

🎯 Why hiring for purpose, not just skills, creates unstoppable teams

🔑 How to reduce turnover and boost retention through values-driven hiring

📉 Cut costs and maximize freedom with fractional HR solutions

🤝 Why trust is the cornerstone of thriving businesses and happy teams

If you’re feeling the weight of compliance headaches, employee disengagement, or growth challenges, this episode is your roadmap to reclaiming control and building a business that works for you!

#Leadership 💡 #BusinessFreedom 🏖️ #RevenueCulture 📊 #FractionalHR 💼 #SmallBusinessGrowth 🚀 #RetentionStrategies 📈 #WorkplaceCulture 🌱 #TrustInBusiness 🤝 #RevenueScience 🔬 #PurposeDrivenLeadership 🌟

🎙️ From Fashion to Tech to Revenue Leadership — Loree Lash-Valencia shares the journey of a true creative strategist 👗💻🧠

In this episode of The Revenue Game Podcast, we unpack:

💡 Why creativity is a business skill, not just an artistic one
📈 How unifying (not just aligning) your team accelerates growth
🎯 The #1 obstacle to scale: unclear value across departments
🧭 Why every business needs a true north — and how purpose drives profit
🚀 The mindset shift from “career ladder” to multiple revenue streams

Whether you lead a team or work solo, this episode will challenge the way you think about value, culture, and future-proofing your career.

🔗 Catch the full episode here: https://www.therevenuegame.com/podcast

#RevenueGame #BusinessLeadership #SalesStrategy #MarketingInsights #PurposeDrivenBusiness #RevenueCulture #UnifiedTeams #CareerGrowth #MultipleIncomeStreams #CreativeLeadership #SmartRev #Entrepreneurship

🎙️ “You’ll Never Talk to Customer Service the Same Way Again…” 🤯
How BrainCX Is Redefining AI Conversations with Rick McPartlin & Tariq Alinur

💡 What if your customer service experience felt like talking to your smartest, kindest friend… 24/7, in any language, with zero wait time? In this electrifying episode of Living a Revenue Culture, we sit down with Tariq Alinur, CEO of BrainCX, the company behind the world’s first conversational voice AI platform that clones your best employees.

🔊 From transforming call centers to reducing anxiety in therapy calls — this isn't your average AI. We dive deep into:

🤖 How BrainCX replicates human tone, empathy, and speed (300ms responses!)

💬 Voice personalization based on region, tone, and mood

📈 Boosting sales, retention, and lifetime value through frictionless conversations

🔐 How small businesses AND global giants are using it to scale with confidence

🧠 Why your next competitor might not exist yet — but is built on this tech

👀 Whether you're leading a startup or running a Fortune 500, this episode is your crystal ball into the future of voice AI and revenue strategy. If you want to be relevant in the next 12 months, you can’t afford to miss this.

👉 Watch now, share with a leader you respect, and explore more at:
🌐 https://www.therevenuegame.com/podcasts/

In this episode of Living a Revenue Culture, Rick McPartlin sits down with Rion Westfall—rocket engineer turned international consultant, gold mine owner, and creator of the Own Your Revenue™ Process.

Rion’s not just another voice in the business space—he’s a pattern-breaker. With decades of experience working across industries and continents, Rion shares the common patterns that stall growth in SMB's and how he’s helping companies unlock an average 182% monthly revenue increase through his proven methodology.

You'll learn:

Why revenue is more than just dollars

How clarity and culture shape scalability

The six customer journey “destinations” you must define

How personal values create company momentum

The ONE question every business owner must answer

🔥 LIMITED TIME OFFER
As part of his upcoming book, Rion is offering a FREE strategy session—this includes hands-on 1:1 guidance (no strings attached) to identify the hidden patterns in your company’s revenue engine.

👉 Book your free session now: https://calendly.com/rwestfall-537bd/30min

📘 Want to go deeper into Revenue Science? Grab the book that started the revolution:
SmartRev: Use Revenue Science to Revolutionize Your Business
🎧 Also available on Audible: https://www.amazon.com/SmartRev-Revenue-Science-Revolutionize-Business/dp/1612063039

🎤 Want to be a guest on Living a Revenue Culture or need help with your path to revenue certainty?
🔗 Connect with us at: https://www.therevenuegame.com

#RevenueScience #SmartRev #OwnYourRevenue #LivingARevenueCulture