In this episode of Living a Revenue Culture, Rick McPartlin sits down with Rion Westfall—rocket engineer turned international consultant, gold mine owner, and creator of the Own Your Revenue™ Process.

Rion’s not just another voice in the business space—he’s a pattern-breaker. With decades of experience working across industries and continents, Rion shares the common patterns that stall growth in SMB's and how he’s helping companies unlock an average 182% monthly revenue increase through his proven methodology.

You'll learn:

Why revenue is more than just dollars

How clarity and culture shape scalability

The six customer journey “destinations” you must define

How personal values create company momentum

The ONE question every business owner must answer

🔥 LIMITED TIME OFFER
As part of his upcoming book, Rion is offering a FREE strategy session—this includes hands-on 1:1 guidance (no strings attached) to identify the hidden patterns in your company’s revenue engine.

👉 Book your free session now: https://calendly.com/rwestfall-537bd/30min

📘 Want to go deeper into Revenue Science? Grab the book that started the revolution:
SmartRev: Use Revenue Science to Revolutionize Your Business
🎧 Also available on Audible: https://www.amazon.com/SmartRev-Revenue-Science-Revolutionize-Business/dp/1612063039

🎤 Want to be a guest on Living a Revenue Culture or need help with your path to revenue certainty?
🔗 Connect with us at: https://www.therevenuegame.com

#RevenueScience #SmartRev #OwnYourRevenue #LivingARevenueCulture

🔹 Episode Description:
In this episode of Living a Revenue Culture, Rick McPartlin sits down with Robyn Bowles, a Business Optimizer and Cost Reduction Specialist, to uncover the hidden costs that are holding businesses back. 💰🚀

Many businesses try to DIY their way to success, but as Robyn explains, that approach often leads to wasted money, inefficiencies, and missed opportunities. From overpaying for services to duplicate expenses and ineffective strategies, this episode is packed with real-world insights on how to stop leaking revenue and start scaling smart.

🔑 Key Takeaways:
✅ Why DIY isn’t a sustainable strategy for business growth
✅ The unseen costs lurking in your business expenses
✅ How expert guidance can save money and improve efficiency
✅ The power of purpose-driven business decisions

🎧 Tune in to learn how you can stop DIYing and start scaling smarter!

#RevenueScience #StopDIYing #BusinessGrowth #SmartScaling #LivingARevenueCulture

What does it take to build a thriving, purpose-driven business? In this video, Rick McPartlin shares his journey—from growing up in the automotive world to pioneering Revenue Science, a game-changing approach that helps businesses maximize profits, optimize people, and create long-term success.

🔑 What You’ll Learn:
✅ The early lessons that shaped Rick’s business mindset
✅ How Revenue Science helps businesses eliminate chaos & scale predictably
✅ Why purpose-driven businesses are the key to sustainable success
✅ How to make smarter decisions and avoid costly mistakes

💡 Ready to take your business to the next level? Learn more about Revenue Science & start making smarter decisions today!
👉 Visit: www.revenuegame.com

🔥 Don’t forget to:
👍 Like this video if you found it valuable
📩 Share it with someone who needs this insight
🔔 Subscribe for more strategies on building a revenue-driven business

#RevenueScience #BusinessGrowth #Entrepreneurship #RevenueStrategy #SmartDecisions #Marketing #ScalingBusiness #Leadership #RickMcPartlin

Ray Just retired after 39 years and 9 months with the law firm Fennemore as an Intellectual Property Litigator. During that time Ray spent over 16 years supporting AZ Tech Council attaining the title of Director Emeritis. AZ Tech Council is the foundation for AZ startups and technology giants like Intel, Motorola, and Avnet. Now Ray is a recently published Author of the AI Judge (a trilogy) which we will get him to talk about. I have known Ray since I moved to AZ over 30 years ago and respect his deep knowledge and generosity to help the business community grow safely.

Joe Has over 25 years’ experience growing several businesses in various industries. Today his goal is to help other aspiring entrepreneurs do the same. Through opening doors to new clients, mentoring best practices, or just being a peer advisor for someone he is available to help other businesses grow as well and as co-founder of Nolodex and The Connective he is doing that BIG TIME.

John is that person every CEO is looking for. John will share the details where he starts as a success sales pro, becomes an EVP sales and marketing, a coo, a CEO and today is the President of Growth Plan Partners, a Sales Xceleration partner and a Vistage TA. John is that experienced Sales Consultant to drive sales growth when you need it most. Advisor utilizing the Sales Xceleration platform, which builds a sales engine to create record-breaking growth.

Gerrit believes AI, Business Intelligence and Predictive Analytics are real, they can be your friend and don’t have to cost more than you can afford. Gerrit has been launching Data Science solutions for over 7 years in sports media, healthcare technology, and e-commerce, producing real insights from data to make the best possible business decisions based on what the data tells us is real. He has a new company with a cool business model that might help all of us "Live a Revenue Culture".

Ron’s mission: work with 10,000 leaders to grow their leadership impact. He produces the Mastery Newsletter and believes we are all trying to master something, and he has recently read the book SmartRev. He gave me some original feedback I want our listeners and those who have read SmartRev to listen to.


Ron will share his background which includes leadership, training, coaching and enterprise sales.


When I heard Ron link SmartRev learnings from places in the book like diffusion of innovation / BellCurve 2.0 and the communication model I knew Ron needed to be sharing that with this community.


Ron is the CEO of Leadskill which helps leaders, and their teams grow through better emotional intelligence impacting personal growth, hiring, business decisions and adding value in the community.


Welcome Ron.