Patrick Renvoise started his career selling super computers where he explored persuasion as it applied to sales and marketing of enterprise solutions. Over 20 years ago Patrick and his partner founded SalesBrain where he is the Chief Neuromarketing Officer, and they have been pioneering leaders in applying Neuroscience for over 20 years. Today the world is just starting to focus on Persuasion, yet Patrick has been studying and applying the power Neuromarketing and Persuasion for decades. During these two decades he has been a popular global speaker, has done TED talks, written articles and books, become a researcher, consultant and a teacher who pushes all to new and better places.