Extended reality is reshaping our world, from watching a movie to visiting the doctor. And it's only just started. How can companies take advantage and make the right investments in the 3D future? Listen as Martin Stoddart, Principal Director of Platform Experience, Accenture Software & Platforms' and Principal Director for the Software and Platforms group, and Rori Duboff, Accenture's Extended Reality Practice Lead, explore some of the challenges and opportunities that platform companies face when preparing for the explosion of extended reality (ER). In this podcast, you'll hear how companies and users are adopting new immersive experiences into their daily habits. But the market is still young, and many questions remain. Not least of which is backing the wrong ER platform. The priority? Thinking about the entire ER space strategically. That means pinpointing the new opportunities it creates, exploring new content formats and, crucially, understanding how to monetize innovation in this new world. Learn more: accntu.re/2rcahwW