As noted last episode, attracting the right audience is critically important for businesses to maximize the use of social media for growing leads online.  This is often the area where the biggest mistakes by businesses are made!

In today's "Part II" we do a quick recap and then go further on this topic to give you actionable tips to implement in your Attraction phase of the digital marketing funnel.

It's all about being strategic with your social marketing!  Are you?  Use this episode as a checklist to find out.  Ready to dive in?

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Attracting the right audience is critically important for businesses to maximize the use of social media for growing leads online.  It's also one of the most missed and misunderstood aspects of digital marketing.

Wanting to know how to maximize your use of social medial for growing leads through attracting the right audience? That's what today's podcast is all about...

It's all about a strategic attraction plan using both free and paid social media to attract the right audience

Ready to dive into the plan?

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It's a fact, you need a game plan for your online marketing!

Too many businesses are operating "silos" on the web without any real cohesive connection.  Your website is run by the web developer or the IT team.  Your social media by a social media specialist, and your email marketing (if you are doing it), by yet another marketing person.

With each doing their own thing gaps exist.  The only way to real results online is to have a cohesive Game Plan. 

That's what this is all about in today's podcast.... The need for an a introduction to the Game Plan for your Online Marketing and lead generation.

It's about your website, social media, blog, and email all working together in a unified way.  

Ready to dive into the plan?  Listen now >>

Facebook is the #1 most used social media network across North America, Europe, Australia, and South America.  It's a key place where people spend significant amounts of time online and did you know there is a powerhouse of Facebook Tools your business can be using to help your marketing on this network?

A key reason Facebook is a powerful platform for marketers is the time spent by users on Facebook.  Recent stats released by Facebook show U.S. users are spending on average 40 minutes per day total on the platform in bursts of 2-5 minute increments.

The majority of this time spent is on mobile devices, particularly the mobile app, and it is spent surfing the news feed.  So within that backdrop, what do we need to know about Facebook Tools for business?  I bet you are not using all 15 of these!

Let's dive into 15 Facebook Tools you need to know about for your business today!

Ready to go?

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Facebook is the top social media network for a reason and there are 5 key Facebook marketing mistakes that marketers need to avoid today on this powerful marketing platform.

A key reason Facebook is a powerful platform for marketers is the time spent by users on Facebook.  Recent stats released by Facebook show U.S. users are spending on average 40 minutes per day total on the platform in bursts of 2-5 minute increments.

The majority of this time spent is on mobile devices, particularly the mobile app, and it is spent surfing the news feed.  So within that backdrop what do we need to avoid?

Many marketers are not keeping up with Facebook shifts.  What mattered and worked a year ago on Facebook for marketing is often not working today.  It’s critical to stay current and use the latest tools and features that are working.  Let’s dive into 5 things to avoid and what really matters today!

Ready to go?

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What is a Sales Funnel, and how do I use one online to accomplish growing leads from my website?

If you are asking questions about online sales funnels, this is a great post to dig into!  I'll cover the Digital Sales Funnel basics in simple terms to help you identify a plan and strategy to implement on your website.

A digital sales funnel process is critical to actually growing leads that can convert to business online. Let's walk through an overview and the keys in each step of the funnel!

Ready to go?  Discover how here >

 

Facebook and social media updates happen at a ever-increasing pace!  It's hard to keep up online with what matters and what's changed for marketers online.

That's where I aim to step in and add some value to you!

Are you keeping up with the Facebook and social media changes?  As soon as I post this, new things have happened!  So let's get you caught up on the most recent "need-to-know" changes.

Ready to go?

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Having a lead capture plan for your website to grow your email list is critical. Using a ebook as a tool is a good method for offering something of value. Let’s dive into the what, why, and how to create a ebook!

Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It's a unique arena that requires unique SEO marketing efforts.

Is your business performing well in local search?

What is local search and local SEO marketing?  How can you improve your local search results?

We dive in, explain, and outline 6 tactics to help you get started in the second half!

Ready to go?

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Is your website performing well and have you done a website best practice review lately?

The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed.

To be successful, think of your website as a series of pages with elements that work together to turn a visitor into a potential customer.   In this episode, I dive into 6 key foundations to include in your website best practice review for lead generation.  Take a "halftime break" and evaluate your site in these areas!

Ready to dive in?

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