Economists have long suspected that the Olympics can induce a feel-good effect that results in an economic boost. But a new study suggests there’s something else going on, as well. Yes, people purchase items from sponsor companies, and that creates revenue. But it appears that, in addition to the feel-good effect, the Olympics, particularly gold medals, have a distracting effect that can actually lower trade volumes on the stock market the following day. The strength of the distraction effect