Entrepreneurs take risks. It’s in the job description. In fact, it might be the whole job description. 

 

In this episode of “If These Heels Could Talk,” JoyGenea and Michelle discuss risk. Not the board game, but the actual scary stuff that business is made of. When to hire, buy a building, add a product or service line, even sell your biggest customer - all are huge risks that can make or break your business. So how do you know when to take a risk? And how do you protect your life and loved ones from your choices in business? (Hint: you can’t.) This episode is not for the risk-averse!