Living on the Edge with Tom Lyons

“Jordan is down.” “Brady is down.” But what does a 60-day price change actually tell you about your cards?

In this episode of Living on the Edge, Tom Lyons, “The Pricing King,” explains why context should come before a selling decision. Drawing on more than 30 years in pricing and hotel revenue management, the Lyons Cards co-owner explores how to read market movement and separate a headline from evidence about the exact card you own.

In this episode:

• Reported 60-day changes for Tom Brady, Michael Jordan and LeBron James—and what those figures leave out
• Lessons from hotel revenue management about interpreting a “down” month
• Our preliminary 2024–2025 study covering seven exact card-and-grade series, six players and 2,775 recorded sales
• Why year, set, parallel and grade matter when comparing prices
• How releases such as Topps Flagship and Bowman Football compete for collectors’ attention
• Price versus liquidity, sparse sales and why a missing sale does not prove a card held its value
• How reviewing sales at month end informs the next pricing decision

Read “Seasonality in Sports Cards” in The Lyons Edge · Market Lab:

https://lyonscards.com/seasonality

Shop cards, explore live shows or learn about selling your collection:

https://lyonscards.com

Follow Living on the Edge with Tom Lyons for more conversations about collecting and sports card pricing.

Study figures are preliminary, and 60-day changes are presented as reported. This episode is for educational purposes and is not financial advice.

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