Living Sport Podcast

Live from Super Bowl LIX in New Orleans: In this exclusive episode, we sit down with sales executives from the New Orleans Saints and Pelicans for a high-impact conversation recorded during our Living Sport International Sport Business Program.

Set against the electric backdrop of Super Bowl week, our program immersed participants in real-world experiences—from working premier events like the Super Bowl, Player Networking Event, and Fan Fest, to networking with top executives at VIP industry mixers.

🎯 In this episode, our guests share:

What it takes to build a career in sports sales

How to break into revenue generating roles with major pro teams

The mindset needed to thrive in competitive, high-stakes environments

🎧 Tune in now and get the inside edge from these pros!

DON'T MISS OUT IN 2026 in San Francisco at Super Bowl LX. For more program information visit: https://livingsport.com/sanfrancisco

For sponsorships or business inquiries reach out to: [email protected]

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Live from Super Bowl LIX in New Orleans: In this exclusive episode, we sit down with former All-American tight end turned Forbes 30 Under 30 entrepreneur, Adam Breneman, for a raw and inspiring conversation recorded during our Living Sport International Sport Business Program.

Set against the electric backdrop of Super Bowl week, our program immersed participants in real-world experiences—from working premier events like the Super Bowl, Player Networking Event, and Fan Fest, to networking with top executives at VIP industry mixers.

🎯 In this episode, Adam dives into:

- How to leverage social media to launch your career

- Owning your transition from student or athlete to working professional

- The future of college football and the evolving NIL landscape

🎧 Tune in now and get ready to think bigger, hustle harder, and make your mark.

🚨 Next stop: Super Bowl LX in San Francisco, 2026. Learn more and apply at livingsport.com/sanfrancisco

Follow us on Instagram @iamlivingsport

During our Living Sport Las Vegas 2024 International Sport Business Program, we sat down prior to horseback riding, a cultural experience apart of the program, with 4 of our 50 students and reflected on happenings and learnings from Las Vegas thus far. This session was hosted by Alicia Marinelli, Founder and CEO of Living Sport.

This episode was filmed amongst an active schedule of events including a LIVE podcast with VaynerSports athlete Juwan Johnson and his amazing wife Chanen where our students were the LIVE audience, a keynote from David Meltzer, Legendary Sport Executive, multiple sessions and opportunities with 3-Time Olympic Gold Medalist LaShawn Merritt, panels with various sport industry pros and of course work experience at Super Bowl LVIII.

Topics discussed include:

Special thanks to the following students for joining us on the Podcast:

Do you want to travel the world all while networking and learning more about the sport industry? Join us in London June 1-12! Apply today: https://livingsport.com/london

Follow @iamlivingsport and visit us at livingsport.com

During our Living Sport Las Vegas 2024 International Sport Business Program, we sat down in-house with 4 of our 50 students to discuss questions they had about the sport industry on a new segment "Breakfast with Alicia", hosted by Alicia Marinelli, Founder and CEO of Living Sport.

This episode was filmed amongst an active schedule of events including a LIVE podcast with VaynerSports athlete Juwan Johnson and his amazing wife Chanen where our students were the LIVE audience, a keynote from David Meltzer, Legendary Sport Executive, multiple sessions and opportunities with 3-Time Olympic Gold Medalist LaShawn Merritt, panels with various sport industry pros and of course work experience at Super Bowl LVIII.

Topics discussed include:

Advice for those who are shy and nervous meeting others in the industry.

Is getting a Masters Degree right for you?

Why volunteer experience IS experience.

Special thanks to the following students for joining us on the Podcast:

Margaryta Istomina, Long Island University, Brooklyn

Shana Brinkman, University of Wisconsin, La Crosse

Joie Raybourn, Delaware State University

Abigail Platt, University of Wisconsin, La Crosse

Follow @iamlivingsport and visit us at livingsport.com

During a David Meltzer Mastermind session Founder and CEO of Living Sport Alicia Marinelli joined David at Blue Wire Studios located at Wynn Las Vegas to discuss their synergistic passion of living life through sport.

David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire.

As part of his Playbook Podcast, Alicia sat down with David to discuss:

How she built a company around her passion of sport.
How experience drives confidence.
How Jerry Maguire was actually a love story.

And why shouldn't bet against Alicia's golf swing while wearing heals!

Follow @iamlivingsport and @davidmeltzer on social!

When it comes to landing a gig in sport, unique and relevant experiences are a must. In today’s episode we are diving into potentially the most unique event in golf, the WM Phoenix open.

If you haven’t checked out the WM Phoenix Open, do yourself a favor and do. From concerts, to the rowdy stadium built around the 16th hole…it should be an event on everyone's bucket list.

In today’s episode you will learn:

The career journey that led Andrew to living the behind the scenes of this mega-event with over 700,000 attendees yearly.

The importance of reaching out to people, being persistent, and making opportunities happen for yourself.

What it takes to make an event this size happen.

Tune in to hear more!

Thank you to all of our program alumni and future alums who joined in on the call!

Welcome to part 2 of this episode where we host Q+A with execs from the Richmond Flying Squirrels and the Rocket City Trash Pandas. A big shoutout to Queens University of Charlotte students that were in the studio with us.

If you are looking for hands-on sport business experience, join us for a 5-day or 10-day excursion around the world!

To learn more visit us at livingsport.com

So tell me...are you looking for relevant experience in the industry, right? What about a role where you are encouraged to wear many hats?

Yep, you really need to check out Minor League Baseball!

In today’s episode you will learn:

Tune in to hear more! 

Thank you to all of our alumni as well as our Industry Ally Queens University of Charlotte for joining us live in studio for this podcast! 

In today’s episode, you will learn about sales, the sales process, and what you need to know to pursue a career in sales. Sales is a career path that many young professionals looking to work in sport don’t consider…now the issue there is, the majority of jobs in sport that are available for young professionals are in sales! If you can sell, there is a place for you in this industry, and the more you learn and get experience in sales, the better off you may be transitioning into other roles in sport.

Joining us in the studio is Austin Jones, Sales Associate at Harris Blitzer Sports & Entertainment, New Jersey Devils.

Austin Jones is in the midst of his first full-time sales position and he is going to speak to what he’s learned thus far. Like many listeners out there, Austin did not see himself taking the leap into sales but he knew he needed to challenge himself. Tune in to hear why.

Today we will be diving into the topics of scouting and player development. Working in sport obliviously, we have a passion for sport, right?!? We know a lot of the big names on the field, but we don’t necessarily know how a lot of players got to where they are today. This is where scouting and player development comes in.

Scouting and Player Development is one of the hottest careers in sport business and we will be chatting with two all-stars on the topic, Katie Mooradian and Daniel Sarna. While the gigs are out there, they can be hard to come by and there are very few resources giving you the direct path to get into this side of the industry.

We did the research and chatted with professionals. From discussing various advanced radar technologies to life on the road, we cover it all. Let this episode serve as your resource to these careers and inspiration to chase your dreams!