What does the dream experience in work actually look and feel like? This episode is inspired by James Collier, Co-Founder of one of the UK's fastest growing brands, Huel. This is a company that doesn't tolerate 'D*ckheads" and where 'Brand is F*cking important'. James helps me introduce the episode with what we can call a very impressive return on experience. In doing so, he nicely sums up what we're all trying to achieve when thinking about building exceptional experiences in work and exceptional companies. 

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