Living with Licensing

Richard's company,  Wow! Stuff, is at the forefront of innovation in the toy business. Hear how he and his colleagues made licensing work for them.

This week we hear from owner of Rockpool Licensing, Vickie O'Malley. With a background including marketing for an oil company, spells at former 'Kings of the High Street', Woolworths, and licensing giants Hasbro, Vickie's licensing career even encompasses related dreams about marine biology and swimming pools.

With a licensing history dating back to the early years of CPLG, David Scott, recently retired as MD of Rainbow Productions gives us the low down on his years in the business.

From local radio via some of the best and biggest agencies out there, Trudi Hayward, co-owner of bRand-Ward shares her story with us this week.

In this premiere epsisode we chat with IP creator Keith Chapman about his fascinating career.