Back by popular demand! We are revisiting one of our most thought-provoking conversations on the sunk cost fallacy and why our past investments can make it so hard to let go.

The sunk cost fallacy is when one has already invested into a project, begins to examine the overall cost estimate involved and with the project, and thus commits to the project even harder because they are personally invested in the project. Yet, some economists say NO, you must only examine the future costs and rewards! What do you think? Join the conversation now!!