Liz & Sandro's Marketing Podcast

Last week, Liz & Sandro were speaking to the CEO of a company selling smart home services. He told us how changing two simple words helped more than triple conversions on his sales funnel. Today Liz talks about this case and why you may want to seek occasional outside advice on your marketing!

Shout out to Sean at https://www.properaccess.com !

Episode 0223

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

A follow up to Liz's episode 163 titled '3 Things You Need to Film Better Video on Your Own' Liz goes over a few more things to keep in mind when doing video marketing. 

You can download and listen to Episode 163 at http://60secondmarketing.libsyn.com/3-things-you-need-to-film-better-video-on-your-own

Episode 0222

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Liz is embarking on a journey to a new website. Today she talks about the beginning of this journey and what she hopes to accomplish. She'll also be updating us along the way in future episodes!

Liz mentions Episode 93 in today's show. You can listen to it and learn more at http://60secondmarketing.libsyn.com/what-to-do-before-a-website-redesign

Episode 0221

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Sandro goes over the four options you have to broadcast live video today: YouTube Live, Instagram, Twitter/Periscope and Facebook Live. 

Episode 0220

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Episode 0219

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Yesterday Liz went over key numbers to know before setting your budget, today she talks about how to set your budget if you're in growth mode (a new company) or an established company w established clients/customers. 

Episode 0218

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

One of the questions Liz gets asked often is how should an SMB set up its marketing budget. Today Liz goes over some of the key numbers you need to know. Part one of a two part series. 

Episode 0217

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Google is stepping up its events game by adding events to search results. Today Sandro goes over the recent changes Google made and how it can benefit you!

Sandro mentions two links: 

Google's Events Overview: https://developers.google.com/search/docs/data-types/events

Generate Schema easily for your event at https://www.jamesdflynn.com/json-ld-schema-generator/

Episode 0216

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Five months ago Sandro talked about Facebook approaching peak ad load. Last week FB discussed it on its earnings-call. Today Sandro goes over this new update and what to expect.

Episode 0215

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

News broke last week that Snapchat was finally debuting its self-serve ad platform. Will it help catapult its fortunes in the way Instagram's similar platform did? Sandro explains.

Episode 0214

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng